The healthcare chatbot market in Europe was valued at USD 43.21 Mn in 2023. The European market size is expected to be valued at USD 248.5 million by 2032 from USD 52.48 million in 2024, growing at a CAGR of 21.46% from 2024 to 2032.
The adoption of healthcare chatbots has significantly increased in recent years. Healthcare chatbots are being integrated into various healthcare systems that include hospitals and private practices to offer a wide range of services.
Healthcare costs have been growing steadily in Europe and creating financial strains on healthcare systems. As per the statistics of Europe, the European Union (EU) healthcare expenditure reached €2.3 trillion in 2019, which was an increase of 0.6% of GDP compared to the previous year. Due to the growing healthcare costs, healthcare providers have been increasingly showing interest in adopting cost-effective solutions to streamline operations and reduce expenses. Healthcare chatbots offer a promising solution by automating routine tasks such as appointment scheduling, symptom assessment, and medication reminders and eventually save a considerable amount of costs to healthcare providers. For instance, chatbots can reduce customer service costs by up to 30%, as found in a study conducted by McKinsey.
The adoption and demand for remote healthcare services are growing rapidly in Europe. Healthcare chatbots play an integral role in addressing the growing demand for remote healthcare services by offering accessible and convenient support to patients, irrespective of their location. Healthcare chatbots enable remote consultations, symptom assessment, and health monitoring, thereby reducing the need for in-person visits. The adoption rate and the usage trend of remote healthcare services in Europe are likely to fuel during the forecast period and boost the European market growth.
Furthermore, technological advancements in healthcare chatbots, the growing aging population, the increasing focus of people on taking charge of their health and seeking ways to access medical information and support conveniently and favorable support from regulatory bodies in Europe are aiding the Europe healthcare chatbots market. The shortage of healthcare professionals in many European countries and the growing integration of healthcare chatbots into existing healthcare systems are promoting the growth of the European market.
In addition, factors such as language barriers, regulatory compliance, and lack of trust and transparency are hindering the growth of the healthcare chatbot market in Europe. Difficulties associated with integrating healthcare chatbots with existing electronic health record (EHR) systems and healthcare IT infrastructure lack of robust clinical validation and evidence supporting the efficacy and safety of healthcare chatbots are impeding the European market growth.
The UK held the major share of the European market in 2023 and is anticipated to play a key role in the European market during the forecast period. The growth of the UK healthcare chatbots market is primarily driven by the increasing healthcare digitization, rising demand for virtual assistance, and a growing number of initiatives by the government of the UK to improve healthcare access. For instance, an estimated 50% of the citizens in the UK have been using chatbots for basic healthcare queries and appointment scheduling.
France is another key regional segment in Europe for healthcare chatbots and is estimated to account for a substantial share of the European market during the forecast period. The growing penetration of smartphones in France, increasing number of initiatives around eHealth by the French government and rising demand for personalized healthcare solutions are boosting the healthcare chatbots market growth in France.
Spain is predicted to hold a considerable share of the European market during the forecast period. The growing digital transformation in healthcare, increasing internet penetration and rising demand for cost-effective healthcare solutions in Spain are propelling the Spanish healthcare chatbots market growth.
Some of the companies that play a dominating role in the Europe healthcare chatbots market include Your.MD, Infermedica, Babylon Healthcare Service Limited, Ada Digital Health Ltd. and PACT Care BV.
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