The size of the Europe hard seltzer market is expected to be worth USD 8.97 billion in 2024 and grow at a CAGR of 12.35% from 2024 to 2032 to achieve USD 22.78 billion by 2032.
Hard Seltzer is a high form of beverage with alcohol, sparkling water, and often fruity flavors. In England, Hard Seltzer is often fermented to produce alcohol. Hard Seltzer products have been found for applications such as neutral spirits or fruit fermentation. Hard Seltzer is basically fruity, alcoholic, sparkling water. Most hard seltzers have an alcohol content of 4.5 to 7%, typically less than 100 calories per can. It comes in a variety of flavors, including watermelon, lemon, and tangerine. Increased disposable income and increased spending on alcoholic beverages drive the Europe Hard Seltzer product market growth.
The increasing rate of alcohol consumption and the rising trend of soft drinks among young people are other factors driving the growing demand for Europe Hard Seltzer in the market. Lifestyle changes, changes in consumer preferences and increased consumption of carbonated beverages in major European countries have been identified as the main drivers of the Europe Hard Seltzer market. Health-conscious consumers increasingly prefer selfish toughs with low calories and high nutritional value. Alternative alcoholic bases are used to provide a variety of Hard Seltzer for different consumer needs. The growing demand for gluten-free and low-alcohol beverages in developed countries, including the UK, Spain, France, Italy and Germany, has created great opportunities for the Europe Hard Seltzer market. The main reason for the increased adoption of Europe Hard Seltzer is the reduced calorie and carbohydrate content compared to beer and other mixed drinks. The development of new and innovative fruit flavors and the introduction of new ingredients together with the introduction of new fermentation processes by various companies are the main factors that are expected to expand the growth of the Europe Hard Seltzer market. Additionally, younger generations and millennials have increased their appeal for flavored soft drinks, further driving the growth of the Europe Hard Seltzer industry during the forecast period. Changing lifestyles, high disposable incomes, rapid urbanization, rising rates of alcohol consumption, and the growing trend of tough sellers among younger populations are factors driving the growing demand for Europe Hard Seltzer in the marketplace. With the growing popularity of alcoholic beverages among millennials and younger generations, the Europe Hard Seltzer market has increased consumers' preference for scented alcoholic beverages. The Europe Hard Seltzer market has seen significant growth due to factors such as economic growth, an increase in the tourism and travel industries, an increase in coffee shops and bars, and online sales of alcoholic beverages. The growing impact of Western culture, rapid urbanization, changing consumer perceptions of alcohol consumption, and changing consumer preferences in developing countries are expected to drive the growth of the Europe Hard Seltzer market. The widespread consumer trend among youth and millennials due to rising disposable incomes, changing consumer choices, and peer influence among consumers are key factors expected to drive Europe Hard Seltzer market demand. The development of innovative new flavors, cakes, combined sugar and fruit flavors, and new ingredients, together with the introduction of new fermentation processes by various companies, are the main factors responsible for the expansion of the Europe hard seltzer market. Younger crowds and millennials have increased the appeal of light, scented Hard Seltzer. The growing popularity of low-calorie, high-carbohydrate alcoholic beverages, especially among millennials, is another important factor contributing to the growth of the Europe Hard Seltzer market. Additionally, hard seltzers are generally gluten-free and low in ABV, making them a major driver of demand growth in the UK. The Europe Hard Seltzer market is expected to witness a moderate single digit CAGR during the forecast period. The Europe Hard Seltzer market has seen significant growth due to an increase in the number of new manufacturers. Furthermore, as the number of products launched increases, the Europe Hard Seltzer market for strong sellers is expected to revitalize in the coming years. The high focus on new product development offers huge market opportunities for the major players operating in the Europe Hard Seltzer market.
Due to strict government regulations on the use of water resources, waste management companies suffer losses that hamper the growth of the Europe Hard Seltzer market. In addition, higher taxes and excise duties, import and export policies, and taxes on local manufacturers limit the expansion of the Europe Hard Seltzer market.
The ongoing COVID-19 outbreak adversely affected the Europe Hard Seltzer market by accidentally stopping assembly operations at critical assembly centers, leading to significant log jams at creation. The pandemic has had a major impact on the buying behavior and consumption patterns of consumers. Consumers are prioritizing costs due to changing economic conditions and are willing to pay only for essential products and services. Additionally, strict lockdowns and restrictions on social gatherings around the European region have led to a decline in demand for Hard Seltzer strong vendors during the COVID-19 pandemic.
The glass bottle has gained considerable popularity in the beverage industry and is expected to remain in popularity during the hard seltzer market forecast period. Glass containers are popular in the liquor industry due to their aesthetic appearance and transparent properties, allowing manufacturers to display the superior quality of their products inside.
Hard Seltzer holds with an ABV of 5% are primarily considered the standard percentage of ingredients produced by the manufacturer. The ABV segment of over 5% accounted for about a third of the global hard selling market share in 2021 and is expected to maintain its share over the forecast period.
Off-trade accounted for more than 55.8% of Europe sales in the Hard Seltzer market in 2021. The online channel is also rapidly offering alcoholic beverages, including Hard Seltzer. On-trade is expected to register the fastest growth during the forecast year with a CAGR of 16.5% in the Europe Hard Seltzer market from 2024 to 2032. The increasing number of consumers drinking mineral water in bars and restaurants is creating huge opportunities for products.
The European region is expected to witness a significant increase in the Hard Seltzer market during the forecast period. The UK Hard Seltzer market is expected to show rapid growth over the forecast period as the number of manufacturers entering the market increases, making it possible to use a variety of Europe Hard Seltzer. A key factor driving the growth of the Hard Seltzer market in Spain and Germany is the growing preference of consumers for caloric, low-alcoholic and gluten-free drinks. Millennial Saarland is fascinated by flavored alcoholic beverages, increasing the demand for Hard Seltzer in the French region during the forecast period.
Key players in the Europe Hard Seltzer market includes Barefoot Cellars, Anheuser-Busch InBev, Oskar Blues Brewery, Ficks & Co, Blue Marble Cocktails Inc., Hard Seltzer Beverage Company LLC, Lift Bridge Brewing Co., Future Proof Brands LLC and White Claw Hard Seltzer.
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