The size of the Europe ham market is expected to be worth USD 10.53 billion in 2024 and grow at a CAGR of 3.60% from 2024 to 2029 to achieve USD 12.57 billion by 2029.
A number of health benefits can be gained from the consumption of Ham due to its high protein content. As a result of the rapid development of refrigeration techniques and distribution infrastructure in developed countries, there has been a tremendous increase in the amount of Ham consumed today in these nations. These techniques provide a bountiful supply of processed and other meat products annually. Due to the increased awareness of different health benefits in the region, consumer taste preferences are changing in the region. In addition to being a lean source of protein, they also offer benefits such as being a source of B vitamins. They are also low in saturated fat compared to beef or lamb. There are many big pig farms in the region, and the climatic conditions are favorable in most parts of the region. These are the key factors driving the growth of the ham market in the Europe region. Since organic pig breeding has become more popular, organic farming pigs ensure a high degree of animal welfare and health, as well as supplying customers with high-quality products. Furthermore, organic pig farming strives to provide the appropriate conditions for managing and housing the animals.
As consumers become increasingly concerned about the health effects of red meat, the market growth for Ham is hindered due to the growing demand for healthy-eating options. In addition, in the European Union and independent countries, there are strict laws concerning processed meat that must be adhered to by all parties.
There was a significant impact on the food service industry in the region due to COVID-19 due to the lockdown and disruptions to the supply chain. As a result of a shrinking pork supply from the pig farms and lockdowns, consumers became more concerned about their health and avoided food service outlets.
There has been significant growth in the air-dried cured ham segment recently due to its numerous health benefits. Aside from being a rich source of iron and zinc, it also contains phosphorus, potassium, and other minerals such as magnesium and selenium. These minerals provide consumers with many health benefits. Moreover, climatic factors have influenced the production and consumption of air-dried cured Ham in various parts of Europe.
Smoked Ham is also growing steadily and is expected to grow during the forecast period. Customers are not required to do any additional work in the kitchen during the cooking of these Ham since they are pre-cooked.
HoReCa Sectoris leading the application segment in 2021 and is expected to grow at a high rate during the forecast period. The buying of pigmeat in the sector is in bulk quantity compared to the residential segment, and mostly in the European region, people like to visit restaurants to enjoy themselves. Furthermore, with the increase in disposable income in the region, the purchasing power of the consumers leads to the growth of the ham market in the region.
During 2021, offline distribution is expected to lead the distribution channel segment. This is because consumers prefer to buy products in a physical presence as they feel more comfortable and satisfied.
Online sales are expected to grow rapidly during the forecast period. The growth of this industry in the region can be attributed to the busy work schedules of the people living in the region. An online ham retailer's success depends on vertically integrated supply chains governed by strict quality standards that are part of a successful supply chain. Furthermore, market participants have innovated to offer various options to consumers. In addition, they have used highly relevant and contextual marketing strategies to attract them as well.
In 2019, Germany produced 5.2 million tons of pig meat, the most produced by a nation in the EU. As a reliable source of fat, pigs are easy to raise. In addition, they are a reliable source of protein which is of significant importance during the cold winter months in the country. As a result, Germany is one of the most popular countries in the world regarding pork products, especially Ham. They top sandwiches with mustard, pickles, or fresh tomatoes during evening meals.
In the region, Spain consumes about 4.6 million tons of Ham every year, which is second only to Germany in terms of consumption. It is well known that Spain is known for its passion for Ham. There has been a longstanding tradition of curing Ham for personal use in the region since ancient times. As a result of its modest beginnings as a rural peasant practice, this tradition has developed into a highly appreciated food item among all social strata. As a result, it has become an extremely significant part of Spanish culture.
Major Key Players in the Europe Ham Market are Broad Oak Farm, The Kraft Heinz Company, Tyson foods inc., Glen Aine Foods Limited, Dukeshill Ham Company Ltd, Wessex Country Gammons, Grandi Salumifici Italiani, Vion NV, Groupe Bigard SA, and Westfleisch SCE mbH
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