The size of the Europe Fruit Powders Market is expected to be worth USD 4.93 billion in 2024 and grow at a CAGR of 6.18% from 2024 to 2029 to achieve USD 6.65 billion by 2029.
Fruit powder is extracted from dried or dehydrated fruits and ground into a fine or ground powder. Fruit powders tend to be very nutritious when used for instant preservation. It is used in place of artificial scents and regulates the moisture balance. Frozen fruits are preferred for powdered fruit products over dehydrated fruits. Fruit powders are used in a variety of fields in the food and beverage industry, such as dairy products and bakery products. It is a natural flavoring used in fruit drinks and energy drinks. The fruit powder is made by freeze-drying and vacuum-processing methods. Fruit powders can be purchased at organic markets and health food stores. The fruit powder can be used as a cooking ingredient or flavoring. Fruit Powders has a long shelf life at room temperature because its water activity is low, its weight and volume are low, so logistics costs are low. As health awareness increases, the consumption of packaged foods and beverages is likely to rise, leading the growth in the Europe Fruit Powders Market.
A growing number of health-conscious consumers who prefer a healthy lifestyle are shifting their preferences from artificial ingredients to all-natural products. This, in turn, marks the growth path of the Europe Fruit Powders market. Major players and manufacturers in the Europe Fruit Powders Market plan to develop innovative fruit powders to meet the increasing demands of pharmaceutical, nutraceutical, and food and beverage applications. The availability of customized fruit powder is an important trend to gain traction in the Europe Fruit Powders market in the future. Strawberry apple powders are gaining remarkable popularity in the cosmetic industry. Super fruit powder is estimated to be a major factor driving Europe Fruit Powders Market growth during the outlook period. The functional and ready-to-drink beverage segment is offering significant opportunities for the growth of the Europe Fruit Powders Market. Also, the increased use of powdered fruit in packaged food and beverage manufacturing will further accelerate the growth of the local market. The driving force behind the Europe Fruit Powders market is the rising need for a variety of healthy fruit powder drinks that contain large amounts of vitamins, minerals and antioxidants. Fruit powder is a convenient and inexpensive substitute for fresh fruit in a variety of applications. The use of fruit powder in infant formulas appears to show strong growth due to consumer preference for fruit-flavored infant formulas that provide infants with essential vitamins and minerals.
The Europe Fruit Powders Market is supposed to show strong growth during the forecast period as the use of powdered fruit increases in various industries and economic potential increases with increased fruit production in the European market. Much research and development has been done in this field to keep more nutrients in the fruit powder by using innovative drying technology. The growing demand for fruit powders in various sectors is likely to increase sales opportunities for existing Europe Fruit Powders Market players. The market is estimated to have growth potential in developed and developing countries because of consumer preference for healthy beverages along with the various fruit flavors of the beverage. The growth trend of organic food and beverage products among consumers with a growing awareness of a healthy lifestyle is foreseen to drive the growth of the Europe Fruit Powders Market. The industry is growing with the demand for natural or fruit flavored beverages. It is also used in the preparation of drinking beverages and alcoholic beverages. The use of powdered fruit in infant formulas has grown in recent years, forming attractive and healthy foods.
Severe weather and natural disasters are likely to significantly hamper the growth of the Europe Fruit Powders Market. Powdered food melting is prevalent in the European market. It varies by season and is produced according to the growing season. This can hamper the availability of powdered fruit and can be considered a renewal factor for the Europe Fruit Powders Market.
The coronavirus pandemic situation has affected market conditions around the world and many regions are seeing closures. This prevented a lot of commercial activity from occurring. The COVID-19 outbreak has also affected the food and beverage industry due to fluctuating consumer demand. Manufacturers have to reduce their production capacity due to social distancing laws. The foodservice industry has also been affected by restaurant and hotel closures in many areas. This situation has increased awareness among consumers about healthy eating habits and has led to long-term food storage. This is expected to have a low level of impact on the Europe Fruit Powders Market over the next two to three years.
Existing segments have emerged predominantly, accounting for 63.2% of the European market share in 2019. It is easily accessible at an affordable price, so it is expected to continue to maintain its high share. Specialty fruits are expected to expand with the fastest CAGR (8.1%) by 2025. Health benefits, such as improved metabolism, immune system, and gastrointestinal health, are expected to support demand for superfruits and other special fruits.
Food and beverages accounted for 44.1% of the fruit powdered market share in 2019. The application to bakery products as flavoring and coloring agents is likely to accelerate this expansion.
The European market dominates the market for powdered fruits due to the increasing growth of the local food service industry. Fruit powders are widely used in Europe due to the increased consumption of processed foods and beverages. The growth of the local market has been strengthened by the increasing use of fruit powders in the meat industry coupled with the rising demand for natural colorants. Germany and France dominate the regional market share. The food processing ingredients industry is very focused on sustainability. Germany offers a favourable geographical location for manufacturers of fruit ingredients as it is located in the centre of Europe through very well-developed transport channels and well-established food processors to export fruit powders to other European countries.
Major key players in the Europe fruit powders market are Swanson GreenFoods Formulas, PepsiCo, Abbott Laboratories, Makomas Foundation, Pascunt International, Foraging Organics, Betterbody Foods, Kraft Heinz Company, Food to Live, Koyah, and Great Value Walmart, etc
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