The Europe Fresh Processed Meat Products Market was at US$ xx million in 2022, and it is foreseen to reach a valuation of US$ xx million by the end of 2028 with an expansion rate (CAGR) of xx% between 2023 and 2028.
Fresh Processed Meat Products refers to meat rich in various additives/preservatives such as salt, acidulants, minerals, and other seasonings and flavours. The demand for fresh processed meat has increased significantly due to increase in variety of preservation technologies. To cope with rapidly changing urban life, urban consumers prefer fresh processed meats. Meat is processed primarily to improve quality, preserve it from spoilage, and add flavour to its original composition.
The Europe fresh processed meat products market is expected to increase in terms of demand during the forecast period due to dominance of existing fast-food practices.
The increasing income of the urbanized population has driven the European market demand for fresh processed meat products. The growing preference for consumption of ready-to-eat meat is also seen as a key factor driving the growth of the Europe market for fresh processed meat products. Frozen meat is seeing rapid advancements in refrigeration technologies such as quick freezing and cryogenic freezing to extend the shelf life of meat products without compromising on quality. In addition, due to the busy lifestyle, consumers have opted for convenient foods that do not need more time for cooking or preparing. The growing demand for a variety of packaged and freshly processed meat products by the population is supporting the market for Europe Fresh Processed Meat Products. Factors driving the market include increasing urbanization with the changing food preferences of consumers. The growing disposable income of the urban population is likely to drive demand for processed meat market by supporting growth in the Europe Fresh Processed Meat Products business. Meat processing is used to keep the meat products fresh, improve the shelf life and enhance the quality of meat products for long duration.
Fresh processed meat is supposed to grow over the outlook period, owing to an increase in the urban population, an increase in the workforce, and an increase in demand for processed meat products. Additionally, fresh processed meats are processed with salt, and non-meat ingredients are added to improve binding and flavor.Also, changes in meat preservation technology have increased the rate of production of fresh processed meat products, making them readily available in developing and undeveloped countries. The increasing need for protein-rich meat products, coupled with high durability and shelf life, will further accelerate the European market for fresh processed meat products in the coming years. Also, the business for fresh processed meat products around the world is promoted by the increasing consumer disposable incomes and the rising adoption of Western culture among people. Furthermore, as living standards rise and consumer demand for food safety increases, the growth of the European market will further strengthen. Additionally, hot dogs and other processed meat products are attracting attention in the regional food industry, creating ample growth opportunities for Europe Fresh Processed Meat Products.
There are several factors holding back the growth of the Europe Fresh Processed Meat Products market. Increasing levels of obesity are raising awareness about the downsides of consuming processed foods, hampering the demand for Fresh Processed Meat Products. Additionally, the rise in meat eaters has surprised manufacturers of these products. The process of keeping the meat fresh to meet the overflowing demand affects the overall demand. Fresh processed meat products are preserved using smoked, cured, canned, dried or salted raw meat. As a result, processed meats are high in fat and moderate in protein. Therefore, the demand for fresh processed meat products goes unnoticed by many consumers who opt for meat products rich in protein and without fat. Consumers' health awareness is stifling the growth of freshly processed products due to their high awareness of health deficiencies.
Based on packaging, the European fresh processed meat products market is divided into frozen, chilled, and canned.
By type, the regional market is separated as kebab, hamburgers, fried sausages, and chicken nuggets.
On the basis of meat type, pork is expected to grow at the fastest rate in the Europe Fresh Processed Meat Products market because it offers good nutrients such as minerals, vitamins, iron and phosphorus. Beef is also expected to grow during the outlook period due to higher per capita consumption and continued improvement in the beef trade that could minimize price pressures in the market.
During coronavirus pandemic, a significant number of consumers switched to vegan diets for fear of spreading the virus. Because of this, Europe Fresh Processed Meat Products players are likely to experience a significant decline in demand. The market for these products will be an important source of income during this period. After the third quarter of 2020, the Europe Fresh Processed Meat Products market will rebound due to the transition to a daily work-life balance for consumers and a festive season like Christmas and New Year. The market is supposed to register an improvement in the demand and can face the impact of COVID-19 by fourth quarter of 2020- 2021.
Geographically the Europe Fresh Processed Meat Products Market is segmented into UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe. The European region is estimated to grow during the foreseen period due to the high adoption rate of freshly processed products and increased awareness of convenience products by consumers in the area. The United Kingdom, Italy and Spain are the main countries in Europe that offer major contribution to fresh processed meat products business. In addition, changes in the eating habits of consumers in the region will further strengthen the local market for fresh processed meat products.
Key Players in the Market:
Major Key Players in the Europe Fresh Processed Meat Products Market are
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