The size of the Europe Facial Treatment market is estimated to worth USD 421.43 million by 2028 and USD 299.08 million in 2023, growing at a CAGR of 7.10% during the forecast period. It captures 30% of the global market.
The market for facial treatment market in Europe is driven by the rising prevalence of beauty consciousness, majorly in urban areas in Europe. Furthermore, with rising demand for natural ingredients and a growing customer base concerned about raw-material composition, particularly in European regions, the major companies in the beauty and personal care products market see an opportunity to expand their brand penetration. In addition, the rising spending power of the working-class population in developed countries such as Germany, the UK, and France leads to the increasing demand for beauty products.
Over the years, facial care products have been majorly contributing to the overall revenue in the care market. On the other hand, supermarkets and department shops have selected sales channels for the region's cosmetic business expansion. Due to significant demand from both men and women in Europe, skin and sun care products have the most considerable revenue share in cosmetics. In addition, shampoos, conditioners, hair styling creams and gels, hair colour, moisturizing lotions, face wipes, deodorants, and perfumes are among the most popular cosmetics among males in this region.
Manufacturers have understood how important these items are to customers and have turned their attention to facial beauty products and have initiated brand campaigns on Facebook, Instagram, and YouTube to sell their products. Increasing research and development activities by the key manufacturers are expected to drive the market. Increasing awareness among the people the health & hygiene and rising demand for natural and organic products in the region uplifts market growth. Europe has witnessed advanced infrastructure, which is expected to provide lucrative growth opportunities for the market players, which is likely to accelerate the market growth.
However, facial care products are more expensive than regular goods, and demand for facial treatments is progressively decreasing. Furthermore, the growth in side effects concerns in certain people who use these goods on a daily basis has posed a challenge to market developers. Moreover, the face growth rate is slowed by a scarcity of trained workers as a result of less training programs.
This research report on the Europe facial treatment market has been segmented and sub-segmented into the following categories:
By Product Type:
By End User:
By Country:
Geographically, the European facial treatment market is projected to account for a significant share in the global market during the forecast period. The regional market growth is attributed to the increasing demand for facial creams, anti-aging, and skin-whitening. Furthermore, as a result of the harmful effects connected with synthetic products, a movement in preference towards organic products is likely to create new avenues. There has been a strong demand for natural components in the haircare industry, prompting most firms to introduce products with nature-inspired ingredients, such as plant-inspired and premium botanical compounds. The direct sales firm intends to sell its portfolio of high-end, naturally-based products across Europe, following its outstanding success in the United States and Canada. The key market players in this region are Germany, UK, France, Spain, and Italy, which are contributing to the European regional market growth. UK and Germany have witnessed a significant share in the facial market over the forecast period. Over the years, the facial treatment market has displayed strong development owing to several factors, such as the growing proclivity of purchasers to spend expanding sums on restorative medications and increasing purchasing power of urban buyers.
KEY MARKET PLAYERS:
A few of the major companies operating in the European facial treatment market profiled in this report are Lutronic Corporation, Cutera Inc., Lynton Lasers Ltd., Sciton Inc., Alma Lasers Ltd., Solta Medical Inc., Lumenis Ltd., Cynosure Inc., Strata Skin Sciences Inc., Syneron Medical Ltd., Venus Concept Canada Corporation, and Fotona d.d.
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