The facial aesthetics market size in Europe is expected to be valued at USD 6.95 billion by 2029 from USD 3.37 billion in 2024, progressing at a CAGR of 15.54% from 2024 to 2029.
However, due to the fear of surgical treatment, many people prefer non-surgical treatment for their faces to reduce any severe wounds after the treatment procedure. Furthermore, surgical treatment requires extended hospital stays, more time for recovery, and high costs compared to non-surgical treatments. By considering all these factors, non-invasive facial surgery has got a demand in recent years, where treatment can be done through filler injections, creams, needles, and others.
The growing awareness regarding facial aesthetic procedures and increasing adoption of facial aesthetic procedures by the older population are promoting the growth rate of the European market. An increase in age will result in many problems on the skin and face, such as dull skin, forehead wrinkles, lines, and the reduction of facial skin volume. Therefore, these people prefer facial aesthetics procedures to reduce their problems and boost their self-confidence, which in turn helps them achieve a quality life.
The rising adoption of technological advancements in treatment procedures and medical devices is fuelling the growth of the European facial aesthetics market. Due to the growing number of facial problems in all age groups, researchers and key players are focused on developing different types of devices, such as dermal fillers, micro-needling, thread lifts, and chemical peel devices. In addition, they are using advanced technologies such as sensors and automatic feature-based devices to reduce errors during the procedure and developing advanced products to help reduce the number of sessions and time taken for treatment procedures. They also focus on developing procedures with fewer side effects and fast recovery time to return to the original look.
However, increasing awareness regarding the side effects of facial aesthetic procedures is the major restraint for market growth in this region. In addition, the high costs of facial aesthetic procedures, lack of skilled professionals, and lack of product approvals are further showcasing a negative impact on the growth of the European facial aesthetics market.
Geographically, the European region held a substantial share of the worldwide market in 2023 and is estimated to hold good occupancy in the global market during the forecast period owing to increasing awareness regarding facial aesthetics procedures among women and increasing government support for product approvals related to the procedures.
The increasing adoption of aesthetic procedures by the population in the UK is one of the major factors propelling the UK market. Around 43% of UK adults prefer non-surgical treatment for their facial beauty. Due to increasing social media influence on Facebook, Twitter, and TikTok, most people focus on their appearance, fuelling the market’s growth rate. In addition, dating applications are a significant factor in the growing popularity of facial aesthetic procedures, as it helps achieve an attractive appearance. The U.K. government has taken several measures to approve a drug or medicine for the facial aesthetic procedure to avoid risky situations faced by their population.The German market is predicted to showcase a healthy CAGR during the forecast period owing to growing efforts from the market participants and increasing adoption of technological developments. In addition, several programs have been conducted by the government to train professionals in using new drugs or products for patients to increase the positive output of the treatments.
Candela Syneron, Vital Esthetique, Teoxane, Johnson and Johnson, Cynosure, Bausch Health Companies Inc., Evolus Inc., Revance Therapeutics Abbvie Inc, Merz Pharma, Galderma Laboratories, L.P., Sinclair Pharmaceuticals Limited, Ipsen, Fotona D.O.O, Elan Aesthetics, Anika Therapeutics, Inc. and Cutera, Inc. are some of the noteworthy companies in the European facial aesthetics market.
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