The Europe event management software market is expected to reach USD 4.70 billion in 2024 and USD 10.09 billion by 2029, growing at a CAGR of 16.5% during the forecast period.
Event management software is a solution that provides all planning related clarifications from a single platform. An event planner can record events online, send emails and event details to the target audience, track the appropriate location with availability at an associated cost, can manage sessions, conduct surveys to understand comments and create a personalized environment for participants, interact with speakers and other audiences.
Event management software helps event planners to plan and effectively manage the entire event using a single platform. Registration is a crucial aspect in the field of event management, and any error has disastrous consequences on business profits. Event managers around the world are turning to automated solutions that allow not only the registration but also the issuance of tickets, ensuring direct control over the distribution of invitations and sales.
Media and entertainment events are one of the most complicated events to plan, compared to other sectors, such as education and industry. Also, downtime in any event organization process has a terrible effect on the reputation of events. In several instances, media and entertainment events are organized for charitable purposes. Therefore, any deviation in the planning process or the software can affect the reputation of the organizers.
Event planners use monetization features, such as advertisements, sponsored push notifications and premium lists to increase revenue and strengthen their brands. Besides, organizers also use mobile applications and other platforms to collect data that is often used to personalize the event experience. Therefore, growth in the use of smartphones, coupled with the rise in consumer disposable income fuels the development in the regional market.
Problems with integrating software into the existing system or an organization's software packages are one of the main constraints in the European event management software market. In addition, the software requires qualified professionals, as it involves the development of sophisticated software for mobile applications, the generation of reports and the rationalization of the operations involved in monitoring, as well as the analysis of the correct parameters required. Also, the software requires high customization, given the differentiation in the type of events, due to which, there are complexities involved in the development of the software itself, increasing the overall cost of the solution. All these factors are expected to hamper market growth during the forecast period.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2029 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2029 |
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CAGR |
16.5% |
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Segments Covered |
By Components, Deployment Mode, Organization Size, Vertical, and Region |
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Various Analyses Covered |
Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
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Regions Covered |
Germany, UK, France, Italy, Denmark, Norway, Sweden, Finland, Switzerland, the Netherlands, Luxembourg, Iceland, and the rest of Europe. |
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Market Leaders Profiled |
Active Network, EventGeek, Eventbrite, Inc., EventPro, Cvent, Certain, Eventzilla, Ungerboeck Software, Bizzabo, Attendify, Gather Technologies, Meeting Evolution, Regpack, and others |
Based on the components, the European event management software market is separated into software and services. The services segment is subdivided into implementation and integration, support and maintenance services, and others. The software segment is further divided into event recording software, event planning software, analysis software, space management software, ticket sales software, event marketing software and others. Among these, the services segment is estimated to account for the prominent share in the forecast period, especially the service and maintenance sub-segment. With the rising adoption of this software, the need for proper maintenance and continuous support is increasing, which will fuel the sector expansion in the Europe market.
Depending on the deployment mode, the European event management software market is classified as cloud and on-site/on-premise. Of these, the on-premise segment currently held the dominant share, which is predicted to move towards cloud deployment in the coming years. The high-efficiency, along with fewer maintenance costs offered by cloud computing, will ensure its growth in the foreseen period.
Depending on the organization size, the European event management software industry is divided into Small, medium and large companies. As of now, large enterprises are having the most substantial chunk of the market as they can invest heavily in the deployment of on-site servers and take care of regular maintenance compared to small and medium enterprises. Nevertheless, the growing transition towards cloud deployment is anticipated to accelerate the market contribution from SMEs in future.
The different vertical areas where event management software is often used are government, educational institutions, corporates and others. All these sectors are predicted to witness a noteworthy growth rate in the coming years due to the increasing advances in technology and digitization around the area.
Europe is a region formed by great cultural, political and commercial differences. Germany, the United Kingdom, France, Spain, Italy and Sweden, among others, are the main income-generating countries in the region. Europe is anticipated to witness the second-highest market revenue in the coming years due to the increasing events under public, private partnership and rising consumer disposable income to host various activities.
Event planning software, such as EventBank, has built-in functions to provide your attendees with a personalized VIP experience when they send the invitation. With the CRM function, you can filter people according to the title of their work, their presence in a previous event and even their food preferences, which gives them the impression that you, as host, Know and worry about your event experience.
Frequently Asked Questions
The growth of the event management software market in Europe is driven by the rising need for efficient event planning solutions, the growing popularity of virtual and hybrid events, advancements in technology, and increased emphasis on data analytics for event success.
Key challenges include data privacy concerns due to stringent GDPR regulations, high competition among software providers, and the need for constant innovation to keep up with rapidly evolving technology and customer expectations.
Sustainability and environmental concerns are significantly influencing the market, with many event management software providers incorporating features that help reduce the environmental impact of events, such as digital ticketing, online registration, and virtual event options that reduce travel.
Key trends shaping the future of the market include the integration of augmented and virtual reality, the growing use of AI and big data analytics, the increased focus on hybrid event solutions, and the development of mobile-first event management applications. These trends are poised to enhance the overall event experience and operational efficiency.
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