The size of Europe's donkey milk market is expected to be worth USD 43.75 million in 2024 and grow at a CAGR of 9.46% from 2024 to 2029 to achieve USD 68.75 million by 2029.
Donkey milk is famous for its unique composition and abundant amount of nutrients, which include low fat and cholesterol, high lactose content, whey protein content, calcium, selenium, and vitamin D3 content, as well as low fat and cholesterol, total protein, and casein content. Donkey milk has similar properties to human milk. Donkey milk is usually considered to be easier to digest than cow's milk due to its reduced fat content and distinctive protein composition, including high amounts of whey protein. It is primarily consumed in areas of the Middle East, such as some parts of Italy, Spain, and France, where donkeys continue to be kept traditionally. In addition to being consumed directly, fresh donkey milk is an important part of many different dairy products like cheese, yogurt, and ice cream. The demand for the Europe donkey milk market is increasing due to consumers becoming more aware of the nutritional advantages of donkey milk, which include its distinctive composition and potential health benefits, such as boosting a healthier immune system and reducing blood pressure. Hence, donkey milk fits into a growing practice of consuming functional and nutritious foods, which is helping the European donkey milk market gain significant market shares as a result of increased demand.
Donkey milk acts as a suitable dairy substitute for those who are allergic to cow's milk proteins. Its composition, which includes a lower fat level and different proteins, makes it easier to digest for people with dietary sensitivities people. This has caused consumers to look for dairy alternatives and seek donkey milk frequently, which is driving the increasing demand for the European donkey milk market. Donkey milk is used to make several cosmetics and is well known for its skincare benefits. Donkey milk can moisturize, prevent aging, and soothe the skin. As a result, the demand for skincare products, such as skin creams, face masks, and soaps made with donkey milk, has increased, which is driving an increasing market share for the Europe donkey milk market in the European skincare and cosmetics industry. The cost factor is one of the major restraints of the Europe donkey milk market. Donkey milk is more expensive than other types of milk due to the limited supply and labor-intensive nature of donkey farming, as it requires more money to maintain and care for them. The high price may restrict the demand for the Europe donkey milk market. Donkey milk production is naturally restrained due to the lower number of breastfeeding donkeys, due to which the amount of donkey milk that can be collected is significantly lesser than that of other animal's milk, like cow's milk. It is difficult to meet the increasing demand for products made from donkey milk due to a lack of supply, which leads to lower growth of the Europe donkey milk market.
Many European nations lack standardized laws as well as systems of quality control for the production of donkey milk. Due to this, consumers may find challenges in evaluating and comparing different donkey milk brands or sources as a result of product quality variation. Suppliers may face difficulties in maintaining consistency and trust in the marketplace due to the lack of established guidelines that restrain the growth of the Europe donkey milk market. In Europe, the skincare and cosmetics industry is growing rapidly, which provides a growth opportunity for the donkey milk market as it is a crucial ingredient for this industry due to its skincare benefits and long experience of being utilized in cosmetic products. Hence increasing demand for skincare and cosmetics can lead to an increase in the demand for the Europe donkey milk market. Another growth opportunity for the Europe donkey milk market is that European consumers are increasingly demanding healthy, natural, and functional food products. Donkey milk satisfies these demands with its unique composition and potential health benefits. This provides an opportunity to position donkey milk as a natural, healthy, and functional dairy alternative for consumers, which will lead to gaining significant market shares.
During the COVID-19 pandemic, the demand for natural and healthy products, including donkey milk, increased as a result of growing health concerns. Consumers were looking for alternatives to traditional dairy to consume functional foods, due to which the opportunities for producers and suppliers of donkey milk products had risen. On the other side, the Europe donkey milk market faced difficulties in maintaining market shares as the availability and distribution of donkey milk products have been impacted by a disruption in the supply chain. The sales decreased, due to the closure of the tourism and hotel industries, leading to lower growth of the Europe donkey milk market.
The powder form is anticipated to dominate the Europe donkey milk market with the largest market shares, owing to the increasing use of the powder form of donkey milk in cosmetics and skin care products. Also, the powder form of donkey milk is easy to store and convenient for transportation. The liquid form is deemed to grow at a faster CAGR during the forecast period, as the liquid form of donkey milk is used in various food and beverages.
The cosmetics and personal care segment is estimated to dominate the Europe donkey milk market.
The food and beverages segment is expected to have significant market shares in the Europe donkey milk market. Donkey milk is used in various foods and beverages as it is nutritious and has many health benefits, leading to an increase in demand.
Italy is anticipated to dominate the Europe donkey milk market with the largest market shares owing to its well-known, centuries-old tradition of producing donkey milk and the increasing presence of cosmetics and skin care industries.
The UK is deemed to grow significantly at the fastest CAGR during the forecast, as there is increasing demand for cosmetics and skin care products produced from donkey milk. Also, in the UK, increased donkey milk's use in food and beverages is leading to an increase in the demand for the Europe donkey milk market.
Major Key Players in the European donkey Milk Market are Asinus Atlanticus SA, Dolphin IBA, Donna Tina Co., Eurolactis Italia Srl, Golden Donkeys Farm, Hellenic Asinus Farms, Stephenson Group Ltd., The Donkey Dairy Pty Ltd., and the White Sea and Baltic Co. Ltd.
Frequently Asked Questions
The demand for donkey milk products in Europe has seen fluctuations over the years, influenced by consumer perceptions of health benefits, marketing strategies, and availability of alternative products.
Challenges may include the limited availability of donkey milk due to the small-scale nature of donkey farming, the cost of production compared to other types of milk, and consumer awareness and acceptance in specific markets.
Donkey milk is known for its high nutritional value, including proteins, vitamins (especially vitamin E), minerals (calcium and magnesium), and low-fat content. It is also considered closer in composition to human milk than cow's milk.
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