Europe Dental Floss Market

Europe Dental Floss Market Size (2023 to 2028)

The dental floss market size in Europe is estimated to be worth USD 243.2 million by 2028 from USD 194.3 million in 2023, growing at a CAGR of 4.59% from 2023 to 2028.

The Europe dental floss market is driven by the increasing prevalence of dental disorders among the population. Approximately 50% of the population in the European region suffers from dental diseases. Unhealthy diets, high consumption of sugary foods and inadequate oral hygiene practices contribute to the rise in dental issues. As a preventive measure, healthcare providers recommend the regular use of dental floss to remove food particles and bacteria between the teeth.

The rising awareness about dental hygiene among the population of the European region further fuels the growth rate of the European dental floss market. The rising literacy rates, dental care programs in schools, and the availability of dental information on websites contribute to this awareness. The market also benefits from the growing geriatric population and focuses on dental care for children. As people age, dental problems such as loose teeth, bad breath, tooth decay and gum diseases become more prevalent, emphasizing the importance of maintaining clean teeth.

The growing number of advancements in dental floss products support the growth of the European dental floss market growth. Manufacturers are focused on producing biodegradable and eco-friendly dental floss, catering to the rising demand for sustainable oral care solutions. The market also benefits from the availability of personalized and customized dental floss products, as well as their increased accessibility through e-commerce platforms. Research and development efforts, product approvals, and support from dental organizations further contribute to the market's growth. Additionally, the availability of liquid solutions for dental problems and advanced toothbrushes that complement dental floss usage drive the European market growth.

The growing aging population, increasing disposable income, rising emphasis on oral health by dental organizations, rising dental tourism and increasing availability of a wide range of dental floss products further boost the growth rate of the European dental floss market.

Poor awareness about dental hygiene and the limited availability of dental care facilities in some parts of Europe hampers the European market growth. Cultural and traditional practices that do not prioritize dental hygiene, high cost of dental floss products and limited adoption of oral care practices in certain demographics or age groups further hinder the European market growth.

This research report on the Europe dental floss market has been segmented and sub-segmented into the following categories.

By Product: 

• Waxed floss
• Un-waxed floss
• Other Products

By Sales Channel: 

• Retail Pharmacies
• Online Pharmacies
• Other Sales Channels

By Country:

• UK
• France
• Spain
• Germany
• Italy
• Russia
• Sweden
• Denmark
• Switzerland
• Netherlands
• Turkey
• Czech Republic
• Rest of Europe

Europe occupied the second largest share of the global market in 2022 and is predicted to hold a substantial share of the global market during the forecast period owing to the increasing availability of dental floss products and rising healthcare spending, Government initiatives and awareness campaigns further contribute to the growth of the European market.

Germany had the leading share of the European market in 2022 and is anticipated to grow at a notable CAGR during the forecast period due to its numerous manufacturing facilities and focus on cost-effective solutions. The high standard of dental care and abundance of dental clinics in Germany further contribute to the German market growth. Similarly, the UK market is anticipated to account for a promising share of the European market during the forecast period owing to the presence of dental floss suppliers and the support of oral foundations and programs.

KEY MARKET PARTICIPANTS:

Procter & Gamble Co., Johnson & Johnson Services, Inc., Colgate-Palmolive Company, GlaxoSmithKline plc and Dentek Oral Care, Inc. are some of the major companies in the Europe dental floss market.