Europe Clean Label Ingredients Market Research Report – Segmented By Form (Dry, Liquid), Type (Natural Colors, Starch & Sweeteners, Natural Flavors, Fruit & Vegetable Ingredients, Flours, Others), Application (Beverages, Bakery, Dairy, Frozen Products, Processed Foods, Others), And Country (UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic & Rest Of Europe) - Industry Analysis On Size, Share, Trends & Growth Forecast (2024 To 2029)

Updated On: June, 2024
ID: 2344
Pages: 143

Europe Clean Label Ingredients Market Size (2024 to 2029)

The Europe Clean Label Ingredients Market is expected to be worth US$13.32 billion in 2024 and is estimated that it will reach US$ 17.80 billion by the end of 2029, with a notable annual development rate of 5.98% between 2024 and 2029.

Clean label ingredients are naturally derived food additives and do not involve any artificial or chemical processes. A clean label refers to a food additive or ingredient that complies with some or all the vegetables, fruits, flavors, colors, starches, flour, malt, sweeteners and other key elements and at least one auxiliary element. The main food additives that are offered as clean-label ingredients in the food and beverage industry include flavorings, stabilizers, emulsifiers, thickeners, preservatives, and colorings. Consumers around the European nations are becoming more aware of their health and diet and are rapidly changing their habits to keep track of exactly what and how much they consume.

MARKET DRIVERS

Growing concern among consumers about the long-term effects of synthetic pigments used in a variety of foods increases the need for clean-label food ingredients in Europe.

Consumers ask for clean labels on their products to know exactly what and at what level. Interest in identifying the ingredients present in the product has sparked the market for clean label products. Consumers across Europe are very concerned about the long-term health effects of synthetic pigments, which is why they prefer natural pigments in their food. Natural pigments have been shown to avoid the consumption of products that contain synthetic colorants despite the price differences, as several studies have been published showing that natural pigments can help prevent hyperactivity disorder and behavior problems in the children. Europe dominated the market for clean-label ingredients with a wide range of innovative food preservation technologies. This has contributed greatly to the presence of leading clean-label ingredient manufacturers continually researching and introducing innovative products. In addition, manufacturers are working to use a variety of natural ingredients to attract a wide variety of consumers to their products under the name Clean Label Food Ingredients. The adoption of products with clean-label food ingredients has increased significantly in recent years and is expected to continue in the near future. They contain a variety of ingredients and preservatives to increase the shelf life of foods, maintain quality, and reduce spoilage by various microorganisms. Additionally, consumers are willing to pay premium prices for products that use clean label ingredients, which is expected to level their profit margins compared to conventional products.

High consumption of processed foods and the rapidly growing food industry are also stimulating the market for clean label food ingredients in this area. The increase in disposable income demands a high standard of living. In addition, increasing urbanization and a growing workforce are driving the demand for quality and nutritious food. Consumers are demanding the addition of clean label ingredients to these everyday products. Consumers request clean labels on products to know the products and the levels they intend to consume. Their interest in identifying ingredients in food and beverages has fueled the growth of the clean label ingredients market. Developing clean label products is a very complex process and requires tedious work, such as removing highly functional ingredients that are traditionally used for specific purposes and replacing them with clean label ingredients without compromising taste and overall quality.

MARKET RESTRAINTS

Consumers ask for simpler ingredients and shorter clean labels, but they don't compromise on quality or taste.

This balance is a significant challenge for both ingredient manufacturers and product manufacturers. The ability to balance ingredient blends for consumer choice is a major challenge ingredient formulators face. The development of a variety of products has increased many problems, such as those related to shelf life and processing requirements.

SEGMENTAL ANALYSIS

Europe Clean Label Ingredients Market By Application

  • Bakery
  • Cereals And Snacks
  • Beverages
  • Processed And Prepared Foods
  • Dairy And Frozen Desserts
  • Others

The beverage sector is expected to show the highest growth rate during the outlook period. The development of new clean label beverage products that provide customers with new flavors and beverages and the expansion of the product portfolio are some of the factors contributing to the growth of the segment.

Europe Clean Label Ingredients Market By Form

  • Dry
  • Liquid 

The dry sector dominated the market for clean label ingredients and is expected to do so during the forecast period. Ease of handling and storage, ease of packaging and transportation, and the ability to support value chain optimization are some of the factors contributing to the growth of the sector.

Europe Clean Label Ingredients Market By Type

  • Natural Colors
  • Starch & Sweeteners
  • Natural Flavors
  • Fruit & Vegetable Ingredients
  • Flours
  • Others

The flour segment is expected to show the highest growth rates over the forecast period. Flour is used in the manufacture of most products, which is why it is in considerable demand in the market.

REGIONAL ANALYSIS

Geographically the Europe Clean Label Ingredients Market is segmented into UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe. The Europe clean label ingredients market is expected to post a healthy CAGR during the outlook period. Countries like the UK, Spain, Germany, Italy, and Hungary are the biggest consumers of clean-label ingredients and therefore have numerous clean-label ingredients. This made Eastern and Western Europe the leading regions in the clean label ingredients market globally. As the aging population in Germany consumes more nutritious products due to health concerns, the demand for specialty ingredients in functional and fortified beverages continues to increase. Furthermore, according to the investment group Germany and Trade Invest (GATI), German consumers are health conscious and are looking for organic, fair trade and low sugar confectionery.

KEY MARKET PLAYERS 

Major Key Players in the Europe Clean Label Ingredients Market are Brisan, Cargill, Koninklijke DSM NV, Arjuna Natural Extracts Ltd, Archer Daniels Midland Company, Corbion NV, Sensient Technologies Corporation, Tate & Lyle PLC, Kerry Group PLC, Beneo, and Groupe Limagrain

RECENT HAPPENINGS IN THE MARKET

  • In January 2020, world leader DuPont will launch the POWERBake series of enzymes in Europe, providing bakers with a unique emulsifier solution.

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