The cider market size in Europe is predicted to be valued at USD 7.31 billion by 2029 from USD 5.98 billion in 2024, growing at a CAGR of 4.07% from 2024 to 2029.
Cider is an alcoholic beverage that is mainly extracted from apple juice that has been fermented. Certain apples are grown specifically for the purpose of manufacturing cider beverages in order to give the product a distinct flavor. The addition of sugar or any other fruit to the mixture during the second fermentation stage is claimed to increase the alcoholic content. Thatcher’s had the largest increase in sales value among the top ten cider producers in the UK in 2020, with an increase of 82.4 percent. In that year, Aston Manor had the lowest sales growth of 1.2 percent. Because it is prepared with gluten-free apples, ACE Cider and Crispin Cider Co. say that the bulk of their cider is naturally gluten-free.
Cider is made in the same way as wine is made. The fruits are purchased from cultivars and scratted and pressed on-site. Yeasts are used in the fermentation process to convert simple carbohydrates into ethanol. As a result, cider is frequently referred to as "fermented fruit juice." Cider, on the other hand, is utilized discreetly in many popular cultures in place of beer or malt beverages. Furthermore, it contains antioxidants, and the fruits used to make ciders are typically bitter and high in tannins. One of the major factors propelling the cider market forward during the forecast period is millennials' growing acceptance of healthy alcoholic beverages in their daily routines, as well as product makers' diverse product offerings.
The rise of small and medium-sized ciders is driving the growth of the European cider market. These tiny enterprises are primarily concerned with producing traditional cider, whereas larger companies are more concerned with diversifying their product line.
More dry cider brands have debuted on store shelves in recent years. Asahi Premium Beverages completed the purchase of Carlton and United breweries in June 2020. With the inclusion of some of Australia's most popular and beloved beer brands, this acquisition provides customers and consumers with an even wider selection of fantastic-tasting beverages. H. P. Bulme produces Strongbow, a dry cider in the United Kingdom. With an almost 15% volume share of the global cider market and a 29% volume share of the UK cider market, Strongbow is considered the world's most popular cider. Owing to a lot of blogging and video uploading on the internet, hard and sweet ciders are gaining a lot of popularity among beer and wine fans searching for a fresh alternative. Furthermore, unlike beer, cider has a light and sweet flavor that appeals to the majority of female drinkers. Aside from that, the cider's low alcohol content and gluten-free credentials appeal to health-conscious consumers, driving rising demand.
Cider-made beverages are becoming increasingly popular due to their anti-platelet and anti-inflammatory qualities. With the presence of bioactive polyphenols, researchers have easily demonstrated that apple cider is a functional beverage. Furthermore, the bioactive polyphenols have all of the anti-platelet capabilities against the inflammatory and thrombotic lipid mediator PAF. Furthermore, PL from all cider product sources was found to be high in PUFA, particularly n-3 PUFA, but also in MUFA, indicating that their significant anti-inflammatory and anti-platelet activities are justified. Furthermore, the presence of polyphenols established a structural similarity, resulting in significant antagonistic effects on numerous cell receptors. The high sugar content of cider poses a major restraint to the European cider market. To begin with, because grapes contain more sugar than the majority of apples, cider has a lower glycemic index than wine. Regardless, the fermented result contains a lot of sugar. According to current research, a 470 mL can of "natural cider" has 20.5 g of sugar, which is the maximum amount of sugar an adult should consume in a single day. In addition, when cider is blended with lager or ale, the sugar content might rise by 5x or 10x. Individuals with diabetes suffer from one of the most common cardiovascular disorders. The cider business is up against a significant challenge.
Non-alcoholic yet carbonated apple juice is also regarded as a celebratory beverage, similar to champagne. In addition, the carbonated beverage contains antioxidants, potassium, vitamin B, and carbohydrates, all of which have nutritional benefits. Riboflavin and niacin, both vitamins B, are found in sparkling cider and help with energy production, eye health, digestion, and neurological function. However, the product is not recommended for diabetic people because it lacks the fiber needed to control sugar absorption.
Companies are attempting to introduce new products infused with various scents. For example, Kopparberg’s Brewery released Sparkling Rosé cider with a raspberry taste in February 2017. S. Martinelli & Company developed novel juice blends in champagne-style bottles in 2018, with tastes like cranberry, grape, pomegranate, pear, and mango.
Cider demand is increasing as consumers become more health-conscious and seek low-alcohol, gluten-free beverages. The emergence of high-grade cider is aided by the presence of well-known brands such as Kopparberg, Woodchuck, and Angry Orchard. The European cider market is more consolidated, whereas the North American market is rapidly growing. Fruit cider will account for 48 percent of all cider by 2023 if present growth rates continue.
Furthermore, the acceptance of lower levels of alcohol in beverages is boosting the European cider market growth over the predicted period. Cider is a popular beverage in Europe, especially in the United Kingdom and Germany, where many of the main cider-producing companies are based. The center of Europe, which encompasses countries like Spain and Belgium, is known for producing its own kind of cider, with Rhineland-Palatinate and Hesse adding a sour note to the beverage. It's a gluten-free beverage that can be used as a substitute for a range of alcoholic beverages.
Aston Manor Brewery, C&C Group Plc, Carlberg A/S, Distell Group, Halewood International Holdings Plc, Heineken UK Ltd., SABMiller Plc, Carlton & United Breweries Limited and The Boston Beer Company Inc. are some of the major players in the Europe cider market.
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