Europe Chocolate Powdered Drinks Market

Europe Chocolate Powdered Drinks Market Size Analysis 2022 - 2027:

Europe Chocolate Powdered Drinks Market size was at USD xx.xx million in 2021 and is determined to develop over USD xx.xx million, recording a CAGR of xx% throughout the conjecture period 2020-2026.

To prepare instant chocolate drinks, powdered chocolate should be mixed with milk or water. Sodas and energy drinks are cold drinks that contain powdered chocolate drinks mixed with water. Protein shakes, chocolate drinks, and cappuccino mixes are chocolate drinks made with milk. According to consumer demands, powdered chocolate drinks can be served hot and cold. Powdered chocolate drinks are consumed by consumers of all age groups as it has several health benefits and attractive flavors, along with great taste.

Europe Chocolate Powdered Drinks Market Report Coverage:

Recent Developments in Europe Chocolate Powdered Drinks Market:

1. In September 2019, The Hershey Company acquired one brands, LLC that sells a line of low-sugar, high-protein nutritional bars in the United States, with ONE Bar as its primary product. This acquisition has helped the former company to grow its product portfolio, thereby increasing its revenue in the future.
2. Nestlé recently introduced its new Nesquik All Natural powder that comprises some natural ingredients and available in recyclable paper packaging. The company aims to expand its sales of Nesquik All Natural to the countries like Italy, Spain, France, Germany, and Portugal of Europe shortly.
3. Archer Daniels Midland Company announced the purchase of the Finest Chocolate's Cook range of cocoa powder. Cooking powders, varying from natural powders to highly alkaline powders, will be integrated into ADM Cocoa's wide range of De Zaan® cocoa powders.
4. Popular for its brands such as Cadbury, Bournvita, and Oreo among others, Mondelez International is gradually expanding its product portfolio in the Indian market, which will soon cross billion-dollar revenues.
5. Cargill India is expanding its presence in the country and has developed a plan to expand its portfolio, which includes animal feed, plant for fuel transfer, and aquafeeds and aquatic premixes, reinforcing the edible oil brand.
6. Cargill expands its business by acquiring Smet, a Belgian manufacturer of chocolate and candy decorations. The deal is supposed to strengthen Cargill's food-focused business arm, which includes an already established inventory of cocoa and chocolate treats.
7. In February 2019, Olam International has signed a deal that covers the acquisition of BT Cocoa, Indonesia. The agreement will help Olam International capitalize on the Asian market to become a major global supplier of cocoa powder.

Market Drivers and Restraints:

The key factor driving the European chocolate powder beverage market includes the growing demand from consumers in different regions. The other important factors are lifestyle change, increased disposable income, and changes in eating habits. There has been a growing tendency to follow Western culture, which affects the growth of the market in a positive way. The increasing population is also a factor that contributes to market growth as consumption of the product increases rapidly. Improvements and innovations in powdered chocolate drinks such as the addition of nuts, natural flavors, natural herbs, and DHA; adds the health benefits of powdered chocolate beverages, driving the market growth. Attempts are being made for the development of organic powdered beverages that may open up new market opportunities and show the entry of new manufacturers into the market. Most of the countries in the European region import Chocolate Powdered Drinks ingredients from African countries like Ghana, the Ivory Coast, and others. The result is an unstable supply chain and fluctuating prices for these raw materials. Therefore, pastry chefs are intensely focusing on solving these market disruptions using cocoa ingredient equivalents and cocoa ingredient substitutes such as palm oil, soybean oil, shea, rapeseed oil, and others.

Market Segmentation

The European powdered chocolate drinks market is fragmented based on the distribution channels, type, and end-use.

Depending on the distribution channel, the market is divided into convenience stores, online and grocery stores, supermarkets/hypermarkets, and specialty stores. In terms of turnover, the hypermarket segment is the first. The recent trend of online shopping will contribute positively to the growth of the market.

According to the type of product, the market is classified into milk chocolate drinks, dark chocolate drinks, and white chocolate drinks. Based on the end-use, the market is divided into dairy drinks, protein drinks, energy drinks, chocolate drinks, and cappuccino mixes.

Impact of COVID-19 on Europe Chocolate Powdered Drinks Market

COVID-19 has also had an impact on the chocolate powdered drinks business in Europe. The pandemic is expected to negatively affect sales in European countries for a period of time due to the unexpected lockdown. Chocolate confectionery and cocoa are not considered essential products and consumer demand for these products has declined in these countries in recent months. The novel coronavirus is expected to reduce demand for Chocolate Powdered Drinks ingredients in several countries around the area while disrupting the supply chain for a short period.

Regional Analysis

The Europe Chocolate Powdered Drinks market has been classified based on geography into the nations of the United Kingdom, Germany, France, Italy, Spain, and the rest of Europe. German dominates the regional market due to the high consumption of healthy food and nutritious drinks in this nation. People are more inclined to drink chocolate products in Germany due to their high nutritional value and lately, they are more health-conscious. After Germany, the second country in the United Kingdom, which represents the majority of the market, as people are more aware of the benefits and are used to consuming chocolate products in their daily diet. France ranks third in this market as it is more likely to engage in the consumption of chocolate products due to the change in its lifestyle and is more aware of its health benefits.

Leading Company

Mars & Company had the largest share of the Europe Chocolate Powdered Drinks Market in terms of sales and revenue in 2021.

Key Players Covered in the Europe Chocolate Powdered Drinks Market report are:

The Europe Chocolate Powdered Drinks Market is concentrated with a few prominent players such as Starbucks Corporation, Mars, Unilever, Godiva, LUIGI LAVAZZA SPA, PAUL U.K., UelzenaeG and H. Schoppe& Schultz GmbH & Co. KG, Chocoladefabriken Lindt & Sprüngli AG, The Hershey Company, Nestlé, Mondelēz International and Incorporated, and so on.