Europe Beauty Devices Market

Europe Beauty Devices Market Size (2023 to 2028)

The size of the beauty devices market in the European region is estimated to be growing at a CAGR of 19.28% from 2023 to 2028 and worth USD 33.54 billion by 2028 from USD 13.89 billion in 2023.

The factors such as the prevalence of skin and hair problems, like hair loss, sunburn, rashes, and nail infections are anticipated to stimulate the beauty devices market in the European region. The growing demand for easy-to-use products and the ever-increasing base of consumers concerned with skin problems such as wrinkles, dark eye circles, fine lines, dry skin, and skin pigmentation, especially in European regions. The growing consciousness throws the European beauty devices market about beauty, increasing elderly population, high disposable income, improving hormonal disorders, increased popularity about these beauty devices among youngsters influenced by popular celebrities. Many prestigious brands in Germany have strengthened their position by collaborations with celebrities, thus boosting the market. Europe's population is aging rapidly, creating a high demand for beauty devices in the region. According to the World Bank, 17% of the German population and 16.9% of the French population were 65 years or older in 2010, and the percentage rose to 22% and 19.8%, respectively, in 2018. Furthermore, factors such as environmental pollution, smoking, intake of more junk food, excessive alcohol consumption, use of make-up with strong chemicals, and ultraviolet rays affect the skin and hair negatively, which is further expected to accelerate the growth rate of the market.

Due to the rapid evolution of healthcare technology and the growing demand for new therapeutic approaches, leading players in the European beauty devices market are focusing on health and hygiene. Furthermore, consumer behavior leans towards maintaining a good quality of life, increasing the number of market launches in the studied market. Moreover, blogs, articles, and interviews have given rise to market interest, leading to continued customer demand for newer and better products. All these factors, as mentioned above, are anticipated to help the market grow at a faster rate during the projected period.

However, certain factors such as redness, bruising, blisters, superficial burns, scars, pigmentation, and edema can be seen with improper use of the beauty device or overuse of the product, which can hamper the growth of the European beauty devices market. Additionally, strict government regulations that delay product launches, product recalls, and import taxes will slow the market growth during the anticipated period.

This research report on the European beauty devices market has been segmented and sub-segmented into the following categories.

By Type:

• Acne Devices
• Hair Removal Devices
• Hair Growth Devices
• Cleansing Devices
• Oxygen and Steamer Devices
• Rejuvenation Devices
• Others

By Application:

• Salon & Spa
• Home
• Others

By Country:

• UK
• France
• Spain
• Germany
• Italy
• Russia
• Sweden
• Denmark
• Switzerland
• Netherlands
• Turkey
• Czech Republic
• Rest of Europe

The beauty devices market in the UK is expected to be growing at an impressive CAGR of over 15% for the projected period. This market growth can be attributed to the well-developed beauty device market, the increasing aging population, and increased government support for research and development. Along with the growing trend of looking good, the demand for beauty devices is also growing. In addition, increased awareness of rising beauty standards has propelled the market to new heights.

In Europe, Germany's annual per capita expenditure on cosmetics is relatively high, with 155 EUR / year, with a strong interest in luxury cosmetics. Despite the growing market maturity and competition in Germany, product launches and product innovations are expected to drive sales in the country. In addition, the increasing demand for high-quality beauty devices and cosmetics is expected to lead to the increased use of innovative products, which will boost the studied market in Germany. The beauty trend is reaching new standards over time. The adoption of recent beauty trends has also led to the manufacture of cheaper products and flash waste in the region.

KEY MARKET PLAYERS:

Companies playing a promising role in the European beauty devices market profiled in this report are L'Oreal S.A., Nu Skin Enterprises, Panasonic Corporation, Syneron Medical Ltd, Home Skinovations Ltd, TRIA Beauty Inc., Procter & Gamble Co, and PhotoMedex Inc.