The global enterprise video market is determined to develop from USD 16.91 billion in 2024 to USD 31.30 billion by 2032 at an annual growth rate (CAGR) of over 8% during the calculated period.
The enterprise video platform is a communications and entertainment hub for stakeholders, suppliers, employees, partners, and the external public. Corporate or enterprise video contributes to effective communication for organizations. Unlike social media platforms like YouTube, commercial videos are aimed at a limited number of people. Corporate video has a wide range of applications in corporate communications and for training and development purposes.
These video solutions act as a bridge between internal and external stakeholders, improve overall customer engagement, and ensure professional growth. Corporate video has also become a critical component of a company's content marketing strategy for internal and external operations.
Online streaming volumes have skyrocketed in recent years, and the number of active users has risen in the last five years. Enterprise video conferencing continues to be the most popular and impactful segment of this market, as it enables companies to consistently, efficiently, and quickly transmit and activate messages, train employees and assistants, and facilitate collaboration.
Video solutions like conferencing have made healthcare support easy. These solutions are available both on-site and in the cloud and, therefore, cost-effective, making them reasonable for healthcare organizations and patients. The main factors driving market growth are the general upward trend and increasing spending on IT healthcare for telemedicine services. This is supported by the greater efforts of national governments to improve their health infrastructure. Forbes estimated that approximately 65% of interactions with health centers occurred through telemedicine services in 2018. However, factors such as slow Internet connections and financial difficulties are hindering market growth. Also, the complexities involved in the operation of this video conferencing equipment, low knowledge of the technology, and public acceptance are other factors acting as market challenges.
Leading companies like Microsoft and IBM are focused on providing superior and efficient professional video solutions to their customers. Growing organizations and increased demand for on-demand solutions are expected to stimulate this market. However, the high cost of implementation and the need for technical assistance are the main factors that can hinder the growth of this market.
The main driver behind the adoption of enterprise video content management solutions is the inclusion of data encryption and data privacy. The enterprise videos also meet the security standards for recording management, enabling businesses to implement them without any concern. In addition, this enterprise video content management solution allows users to access their important data remotely from their mobile and tablet applications.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2032 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2032 |
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CAGR |
8% |
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Segments Covered |
By Delivery Method, Application, End User, Component, and Region |
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Various Analyses Covered |
Global, Regional, & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
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Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
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Market Leaders Profiled |
Verizon Communications Inc., Polycom, Microsoft Corporation., International Business Machines Corporation (IBM), Huawei Technologies Co. Ltd., Hewlett-Packard (HP), Computer Sciences Corporation (CSC), Cisco Systems, Inc., Avaya Inc. and Alcatel-Lucent SA and Others. |
Depending on the delivery method, the global corporate video market can be broadly segmented into video streaming, Internet streaming, web conferencing, and videoconferencing.
Based on end-users, the global corporate video market can be segmented into banking, financial and insurance (BFSI), university and government, healthcare, consumer and retail, media and entertainment, manufacturing, telecommunications and IT, and transportation and logistics.
The global corporate video market can be divided into corporate communication, knowledge sharing and management, learning and development, and others based on application.
The global market is divided into hardware and software. Based on hardware, the market can be segmented into video streaming devices, video distribution, video recording, and storage devices, and video management and control. By software, the market can be segmented into video collaboration software, video security software, video resource management, video encoding and decoding software, video content management, and video analysis software.
North America and Europe were two of the main markets in the global enterprise video business in the review period. Market dominance in these regions is attributed to the widespread adoption of video communication among the leading companies in this region. Asia-Pacific is expected to experience significant market penetration over the next five years due to the growth of the communications services industry in developing countries such as India and China. As for the country, the United States and Canada are two of the largest corporate video markets in North America. Germany, the United Kingdom, France, and Spain are the main regional markets in Europe. India, China, Japan, and Australia are the drivers of the corporate video market in the Asia-Pacific market.
The global enterprise video market is consolidated, with six companies holding 50% of the market share. Cisco Systems, Inc. and Polycom were the largest players in the enterprise video market.
Some of the competitors in the worldwide market are Verizon Communications Inc., Polycom, Microsoft Corporation., International Business Machines Corporation (IBM), Huawei Technologies Co. Ltd., Hewlett-Packard (HP), Computer Sciences Corporation (CSC), Cisco Systems, Inc., Avaya Inc., and Alcatel-Lucent SA.
In June 2019, LogMeIn Inc. confirmed its partnership with Dolby Laboratories to improve its existing version of GoTo Room video conferencing software that can offer virtual conference rooms with both Dolby hardware and LogMeIn GoToMeeting software.
In March 2019, InPlayer shook hands with Kaltura Video Technology as a prominent partner to offer a deeper integration with the Kaltura platform.
In February 2019, Kaltura introduced a new video technology that enables customers to expand their video experiences by leveraging partner products and technologies that are integrated into the Kaltura platform.
By Delivery Method
By Application
By End-User
By Component
By Region
Frequently Asked Questions
Enterprises utilize video analytics for various purposes, including audience engagement tracking, content performance analysis, and sentiment analysis to understand viewer preferences and improve content relevance.
Enterprise video platforms offer features such as consent management, data encryption, and secure storage solutions to ensure compliance with data protection regulations like GDPR in Europe and HIPAA in the United States.
Cloud-based video platforms offer scalability, flexibility, and cost-effectiveness, enabling enterprises to stream, store, and manage video content securely from anywhere, anytime, without the need for extensive infrastructure investments.
Through the adoption of content delivery networks (CDNs), adaptive bitrate streaming, and caching mechanisms, enterprise video platforms ensure seamless playback and optimal performance, even during periods of high demand or network congestion.
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