Energy Drinks Packaging Market

Global Energy Drinks Packaging Market Size (2024 to 2032)

The global energy drinks packaging market size was valued at USD 68.84 billion in 2023 and is expected to reach USD 114.34 billion by 2032, growing from USD 72.83 billion in 2024. The market is projected to grow at a CAGR of 5.8%.

Current Scenario of the Global Energy Drinks Packaging Market

Energy drinks are popular supplements that adults and teens consume to boost their physical performance and mental alertness. They come in various options and are widely available worldwide as ready-to-drink beverages.

Plastic is often chosen for packaging energy drinks because it's more durable than glass or aluminum. These drinks usually contain high levels of caffeine, extra sugar, and other stimulants like guarana, taurine, and L-carnitine, which are legal and can increase alertness, focus, and energy while also affecting blood pressure, heart rate, and breathing. That's why the packaging of energy drinks is crucial, as it provides detailed information about the drink's contents, ingredients, manufacturing, and important dates such as expiry. Energy drinks are beverages that contain stimulant compounds, primarily caffeine, which are marketed to provide mental and physical stimulation. They may or may not be carbonated and can include sugar, sweeteners, herbal extracts, taurine, and amino acids. These drinks belong to a larger category of energy products, including bars and gels, and they are different from sports drinks that aim to enhance sports performance. There are many brands and varieties available in this category.

MARKET DRIVERS

The growing consumption of energy drinks among consumers is primarily driving the growth of the energy drinks packaging market.

The growth of the energy drinks packaging market is further driven by the growing consumption of energy drinks worldwide. Energy drinks are popular because they quickly hydrate and provide essential nutrients to the body. As the variety of energy drinks increases, more consumers are choosing them, leading to a boost in the growth of the energy drinks packaging market.

The rising demand for cans for packaging of energy drinks is further fuelling the growth rate of the global market. The energy drinks packaging market is expected to grow because more people are choosing cans as their preferred packaging. Consumers, especially young ones find cans more convenient and portable compared to other options like glass. The increasing demand for energy drinks and the preference for them can contribute to the market's growth during the forecast period.

The rapid adoption of new distribution channels is leveraging the market’s growth rate. The energy drinks packaging market is expected to grow because more people are buying energy drinks through new channels like e-commerce. This trend is driven by the convenience of shopping from anywhere using smartphones and the availability of competitive prices online. As more people choose e-commerce to buy energy drinks, it will create significant sales and opportunities for energy drinks packaging market growth in the packaging industry.

An increase in the demand for environment-friendly packaging is favoring the growth of the global energy drinks packaging market. The energy drinks packaging market is expected to see new opportunities because more people want packaging that is friendly to the environment. Numi Organic Tea, for example, introduced plant-based packaging in 2020 that is bright, bold, and focuses on the ingredients. This new packaging is biodegradable and better for the environment. As the packaging industry continues to come up with recyclable and sustainable alternatives to plastic, it will create more chances for market growth in the future.

MARKET RESTRAINTS

The surging price of raw materials is hindering the market growth. The growing cost of raw materials is hindering the growth rate of the energy drinks packaging market. The energy drinks packaging market growth has been affected by the extensive use of non-biodegradable plastic, leading to strict government restrictions imposed by various countries. These restrictions act as obstacles to the energy drink packaging market's growth. 

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Energy Drinks Packaging Market By Material

Tinplate containers dominated the energy drinks packaging market. People mostly prefer tinplate containers as they are leakproof and convenient to carry at any place. Consumers have become aware of the sustainability benefits of tinplate containers. More than 75% of consumers would choose tinplate containers in preference to other packaging formats. On the practical side, tinplate containers offer a longer shelf life for energy drinks.

Global Energy Drinks Packaging Market By Product Type

By product type drinks segment dominated the energy drinks packaging market. Most people prefer drinks as they give an instant boost to our bodies. It is popular among athletes who need a faster recovery after exercise or consume pre-workout to give their body the boost it needs to perform best during exercise. Energy drinks can be consumed by security guards to make them more alert and improve their mental and physical performance. These drinks contain legal stimulants that can boost energy, attention, and alertness, while also raising heart rate and blood pressure. They often contain caffeine, ginseng, epinephrine, and guarana, which can trigger the release of neurotransmitters related to pleasure and stress. In simple terms, energy drinks provide a mix of pleasurable and high-stress sensations simultaneously.

Global Energy Drinks Packaging Market By Distribution Channel

Supermarkets/Hypermarkets dominate the energy drinks packaging market. Energy drinks are mostly sold in big supermarkets and hypermarkets because these stores have a wide range of products and can reach many people. They offer different brands of energy drinks at competitive prices, attracting a lot of customers. Convenience stores are also popular places to buy energy drinks because they are easy to find and open for long hours, making it convenient for people to grab a quick energy boost while on the move.

REGIONAL ANALYSIS

North America is predicted to be the biggest market for energy drink packaging market because the demand for energy drinks is rising in this region.

People here have more money to spend, and many local brands are also emerging. With increased marketing efforts, the energy drinks packaging market will grow even more. In Asia-Pacific, the energy drinks packaging market is expected to grow rapidly because many more people in this region are becoming customers. The market will also benefit from expanding into fast-growing markets.

KEY PLAYERS IN THE GLOBAL ENERGY DRINKS PACKAGING MARKET

Companies playing a major role in the global energy drinks packaging market include Mondi (U.K.), Amcor plc (Switzerland), ProAmpac (U.S.), Ardagh Group S.A. (Luxembourg), BALL CORPORATION (U.S.), Berry Global Inc. (U.S.), Tetra Laval Group (Switzerland), Saint-Gobain (France), O-I Glass (U.S.), Vetreria Etrusca (Italy), Encore Glass (U.S.), Brick Packaging (U.S.), Nampak Ltd. (South Africa) and Krones AG (Germany).

RECENT HAPPENINGS IN THE MARKET

• The Greenest Aluminium Can Ever Is Released, Transforming Beverage Packaging Energy, The World’s Greenest Beverage Can Be Unveiled By Hell Energy Group, a well-known manufacturer of energy and soft drinks, along with Hydro, a producer of aluminum.
• Hydro Circle, a premium-quality recycled aluminum with a certified content of at least 75% recycled post-consumer scrap, is what HELL has committed to using for the body sheet of their beverage cans. This commitment represents a significant sustainability milestone for the entire industry and establishes a standard for other multinational brands.

DETAILED SEGMENTATION OF THE GLOBAL ENERGY DRINKS PACKAGING MARKET INCLUDED IN THIS REPORT

This research report on the global energy drinks packaging market has been segmented and sub-segmented based on material, product type, distribution channel, and region.

By Material

• Tinplate Containers
• Composite Containers
• Glass Jars
• Flexible Plastic Pouches

By Product Type

• Shots
• Drinks
• Mixers

By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Retail Stores
• Specialist Retailers

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa