The global endpoint security market was valued at USD 16.20 billion in 2023. The global market is expected to reach 17.43 billion in 2024 and USD 31.32 billion by 2032, growing at a CAGR of 7.6% during the forecast period.
Endpoint security products protect endpoints and enterprise devices against viruses, malware, Trojans, and advanced threats such as advanced persistent threats. Email and web security is also included in terminal security solutions. Due to the proliferation of terminal attacks and the lack of security in enterprises, the demand for a more robust terminal security system is expected to increase in the coming years. Improved connectivity and increased Internet penetration are driving an increased need for client terminal security and will continue to increase at a substantial rate. Web and email security are potential areas of malware penetration for industrial and home users. In many cases, endpoint security solutions are used for this protection against e-mail and web point attacks, but in the case of large organizations, additional and independent web and e-mail protection solutions are implemented to complement their general protection systems.
Consequently, there is an increasing need for security, due to the increase in the number of terminals. Endpoint security systems help organizations improve the visibility of endpoints and detect hidden endpoint operating processes. With the increasing number of mobile phones and other touch devices such as tablets and sockets, terminal security companies are designing software with greater management flexibility, offering users various protection options.
The increasing number of business endpoints and mobile devices accessing critical business data has created a high demand for endpoint security solutions in the market, which is expected to stimulate the market. The suitability of software-based security solutions as a service (SaaS) in commercial and individual uses is a determining factor for the use of software-based solutions. These solutions are perfect for most companies due to their ease of installation and low cost. This market is fragmented and highly competitive, as there are suppliers of all sizes and offers.
The endpoint security market is foreseen to record robust growth due to the need for enterprises of all sizes to secure themselves from a growing range of malware threats. Malware penetration is considered as a serious threat for companies. Antivirus, heuristic scanning, and other methods are included in endpoint security solutions to offer protection against the risk of malware infections.
Cyber-attacks are becoming more determined, sophisticated and costly. The healthcare industry must accept its exposure to cyber risks. The healthcare industry is entering the new phase with the advent of IT infrastructure and cybersecurity. The main driver for promoting endpoint security solutions is the lack of existing products to restrict the number of threats, like file-less malware, advanced attacks, and evasive threats. The lack of visibility closely follows the lack of defense against threats at endpoints.
The increasing number of connected devices used by employees in the health sector leads to a greater exchange of information. However, it also puts the endpoint at greater risk than ever. For example, according to an ETNO report, in the EU region alone, the number of devices connected to the IoT in healthcare for the 2019 financial year amounted to 2.79 million. In addition, terminal security also offers traditional features such as antivirus software. However, for the safety of medical terminals, companies may need special protections for their medical devices.
REPORT METRIC |
DETAILS |
Market Size Available |
2023 to 2032 |
Base Year |
2023 |
Forecast Period |
2024 to 2032 |
CAGR |
7.6% |
Segments Covered |
By Solution, Deployment, Organization Size, End User Industry and Region |
Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
Market Leaders Profiled |
Microsoft (United States), CrowdStrike (United States), Symantec (United States), TrendMicro (Japan), Sophos (United Kingdom), McAfee (United States)), Kaspersky (Russia ), Carbon Black (United States), SentinelOne (United States), ESET (Slovakia), Cylance (United States), Bitdefender (Romania), Cisco (United States), FireEye (United States), Panda Security (Spain), F-Secure (Finland), Palo Alto Networks (United States), Check Point Software (Israel), Fortinet (United States), Malwarebytes (United States), Endgame (United States) and Comodo (United States) and Others. |
North America has the largest market share in this market and is expected to grow at a slow rate. Due to increased connectivity and industrialization, Asia-Pacific is growing at the fastest rate.
North America is expected to continue its notable share in the global market, while Asia Pacific (APAC) is predicted to progress with the most substantial CAGR during the assessment period. APAC's high growth rate can be attributed to organizations in the region taking advantage of opportunities to go beyond ensuring their regulations and compliance and applying technology to reduce threats to enterprise terminals. Besides, the area has the considerable adoption rate for connected devices, which are vulnerable to prominent attacks.
The main providers of the global endpoint security market include Microsoft (United States), CrowdStrike (United States), Symantec (United States), TrendMicro (Japan), Sophos (United Kingdom), McAfee (United States)), Kaspersky (Russia ), Carbon Black (United States), SentinelOne (United States), ESET (Slovakia), Cylance (United States), Bitdefender (Romania), Cisco (United States), FireEye (United States), Panda Security (Spain), F-Secure (Finland), Palo Alto Networks (United States), Check Point Software (Israel), Fortinet (United States), Malwarebytes (United States), Endgame (United States), Comodo (United States), and others.
By Solution
By Deployment
By Organization Size
By End-User Industry
The BFSI segment is expected to develop at the rapid rate due to the rising financial transactions through digital banking.
By Region
Frequently Asked Questions
Advancements in technologies like artificial intelligence (AI), machine learning (ML), and behavioral analytics are significantly impacting endpoint security solutions by enabling proactive threat detection, rapid response, and enhanced adaptability to emerging threats across the globe.
One of the primary challenges is the complexity of managing diverse endpoint devices and platforms, including mobile devices and IoT devices, while ensuring consistent security protocols across the entire network.
Emerging trends include the integration of endpoint security with other security solutions like network security and identity access management, as well as the growing emphasis on zero-trust security frameworks to ensure comprehensive protection against evolving cyber threats worldwide.
Vendors differentiate their offerings through features such as advanced threat detection capabilities, ease of deployment and management, integration with other security solutions, scalability, and personalized customer support, catering to diverse needs and preferences of organizations worldwide.
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