Electric Toothbrush Market

Global Electric Toothbrush Market Size (2024 to 2029)

The global electric toothbrush market is predicted to be worth USD 5.02 billion by 2029 from USD 3.39 billion in 2024, growing at a CAGR of 8.2% from 2024 to 2029.

MARKET DRIVERS

The rising awareness of oral hygiene among people worldwide is majorly driving the growth of the electric toothbrush market.

As more individuals prioritize dental care, dentists frequently suggest electric toothbrushes for superior cleaning capabilities over manual brushes. With advanced features and technologies, electric toothbrushes focus on an efficient dental hygiene routine. However, this growing importance of oral health has driven the market's growth, also making electric toothbrushes a preferred choice for consumers who are seeking an effective and convenient solution for maintaining dental health.

Technology advancements are further fuelling the growth rate of the electric toothbrush market. These toothbrushes have evolved with features such as built-in timers, pressure sensors and customized brushing modes. These technological advancements not only enhance convenience but also offer consumers a more satisfying brushing experience. As individuals increasingly seek innovative solutions for their oral care, the electric toothbrush market has responded by providing products that can improve efficiency and personalization and this rise of advanced technology in oral hygiene is fuelling the popularity of electric toothbrushes and boosting the global market growth.

MARKET RESTRAINTS

The electric toothbrush market faces a significant restraint in the form of higher costs. Electric toothbrushes are famous for their superior performance but come at a premium compared to manual alternatives. This price differential can be an obstacle, particularly for price-sensitive consumers. Many potential buyers, especially in regions with limited disposable incomes, may find it challenging. The cost factor can decrease the market expansion, also limiting access to advanced oral care solutions and leaving a gap in the market for more affordable alternatives, such as traditional manual toothbrushes, which continue to cater to budget-conscious consumers.

Impact of COVID-19 on the electric toothbrush market

The COVID-19 pandemic had a transformative impact on the electric toothbrush market. As lockdowns and economic uncertainties gained, the market experienced a decline due to reduced consumer spending and disrupted supply chains. People were more cautious about purchases, including premium dental care products like electric toothbrushes. However, as the pandemic highlighted the importance of personal hygiene and health hyped, the market eventually increased. Consumers began investing in advanced oral care products, valuing the cleaning capabilities and innovative features offered by electric toothbrushes. The emphasis on health and hygiene during the pandemic ultimately showed interest in these products, leading to a rise in market demand.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Electric Toothbrush Market By Product Type

The rechargeable electric toothbrushes segment held the dominant share of the global market in 2023 and is expected to continue the same flow in the coming years.

Rechargeable toothbrushes come with in-built rechargeable batteries and offer more advanced features such as multiple brushing modes, pressure sensors, and Bluetooth connection. They are also known for their convenience and eco-friendly nature, as users can recharge the battery at any time by reducing the environmental impact of disposable batteries.

The battery segment is anticipated to grow at a moderate CAGR in the global market during the forecast period. Battery-powered electric toothbrushes are less dominant as these toothbrushes operate on replaceable disposable batteries. They are often more affordable, making them accessible to budget-conscious consumers. 

Global Electric Toothbrush Market By Technology

The rotational segment is expected to hold the largest share of the global market during the forecast period. Rotational electric toothbrushes use circular or oscillating brush heads that rotate in one direction and then reverse. This motion is effective at dislodging plaque and providing a thorough cleaning. They are known for their ability to motion manual toothbrushes while enhancing the brushing experience. Some users appreciate the familiarity of this technology.

The vibrational segment is estimated to witness a healthy CAGR in the worldwide market in the coming years. Vibrational electric toothbrushes, particularly, use sonic technology, which offers several benefits, including a gentle and efficient cleaning experience with various intensity levels. Vibrational technology is favored for its ability to reach deep into crevices and along the gumline, making it more effective at plaque removal. It is also considered more comfortable by many users and may encourage longer brushing times.

Global Electric Toothbrush Market By End-Users

The adult segment led the electric toothbrush market in 2023 and is predicted to hold the major share of the worldwide market during the forecast period due to greater awareness, disposable income, and specific needs. Adults are more likely to prioritize advanced oral care, have greater disposable income, and are more informed about the benefits of electric toothbrushes in maintaining their oral health. They often seek features like multiple brushing modes, pressure sensors, and personalized brushing experiences. Dentists frequently recommend electric toothbrushes to adults for their effectiveness in plaque removal and gum health.

The children's segment is not as dominant as the adult segment. Parents and guardians often introduce children to electric toothbrushes as they get older and can manage the technology. However, the dominance of the adult segment is primarily due to the fact that children are dependent on their parents or caregivers to make purchasing decisions.

REGIONAL ANALYSIS

Europe holds the largest share of the global market during the forecast period due to the growing health-conscious population and well-developed dental care infrastructure.

European consumers are generally receptive to advanced oral care products, including electric toothbrushes. The region has a history of promoting dental hygiene, contributing to its substantial market presence.

North America holds the second-largest share of the worldwide market in the coming years. Factors such as a strong emphasis on oral healthcare, the presence of a well-established dental industry, high consumer awareness, and relatively higher disposable incomes are propelling the growth of the Europe electric toothbrush market.

The electric toothbrush market in the Asia-Pacific region is predicted to have the highest CAGR in the worldwide market throughout the forecast period due to a growing middle class.

Increasing awareness of oral health, and a surge in disposable income. The growing number of oral care professionals and the entry of major global toothbrush manufacturers into the APAC region are further accelerating the growth rate of the APAC market. China and India, in particular, are experiencing substantial growth in the electric toothbrush market.

Latin America is projected to occupy a considerable share of the global market during the forecast period due to the growing urbanization, rising awareness of oral health, and the expansion of dental care services.

The electric toothbrush market in the Middle East and Africa is predicted to grow at a moderate CAGR in the coming years. These regions have diverse economic conditions and varying levels of healthcare infrastructure.

KEY MARKET PLAYERS

Companies that are playing a dominating role in the global electric toothbrush market are Procter and Gamble Co, FOREO, Den-Mat Holdings, LLC., Colgate Palmolive, Koninklijke Philips N.V., SONIC Chic, Water Pik, Inc., Panasonic Corporation, Omron Corporation, Conair Corporation, Lion Corporation, Wellness Oral Care and Kolibree SAS.

RECENT HAPPENINGS IN THE MARKET

• In 2022, Panasonic introduced the "Sonic Vibration" electric toothbrush with customizable brushing modes. The company focused on sonic technology for thorough cleaning and gum care.
• In 2022, Oral-B launched the "io Series" electric toothbrush, featuring advanced sensors and app connectivity for real-time feedback. The company expanded its range of brush head options to cater to various consumer needs.
• In 2023, Waterpik expanded its range of electric toothbrushes with improved water flossing capabilities for a comprehensive oral care experience. The company emphasized the benefits of combining toothbrushing and water flossing in one device.
• In 2023, Philips Sonicare introduced the "Sonicare Protective Clean 6100" with advanced pressure sensor technology, preventing excessive brushing force. The company continued to emphasize the importance of smart brushing and connected toothbrushes.

DETAILED SEGMENTATION OF THE GLOBAL ELECTRIC TOOTHBRUSH MARKET INCLUDED IN THIS REPORT

This research report on the global electric toothbrush market has been segmented & sub-segmented based on the product type, technology, end-users, and region.

By Product Type

• Rechargeable
• Battery

By Technology

• Rotational
• Vibrational 

By End-Users

• Adults
• Children

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa