Education and Learning Analytics Market

Global Education and Learning Analytics Market Size (2024 to 2029)

The global education and learning analytics market is predicted to reach USD 8.21 billion in 2024 and USD 21.75 billion by 2029, growing at a CAGR of 21.5% from 2024 to 2029.

The education sector tends to evolve continuously due to the increasing digitalization in the industry and the adoption of mobile devices among users. The volume, variety, and speed of data generation are increasing rapidly. This data can be easily exploited and analyzed to provide valuable information about user behavior, preferences, and future actions. Students who use multiple educational centers, such as digital platforms or university campuses, to study leave data tracks during their studies. Universities use this data to understand how students learn and optimize their solutions to improve the student experience. Schools use education and learning analysis to understand products and their customers better.

MARKET DRIVERS

Major factors driving the education and learning analytics market include the increased need for data-driven assessments to improve education quality and mobile learning adoption.

However, the main barriers to the education and learning analytics market are the lack of end-user knowledge of analytical solutions and the demand for highly qualified professionals to manage and deploy analytical solutions. The educational learning and analysis components market covers analysis and learning software and related services. The software segment is outperforming the services segment and is expected to mature due to the increased adoption of education and learning analysis software solutions. As a result, professional services such as advisory support and maintenance services are expected to gain strength over the next five years.

Analytical tools help the education sector increase efficiency, detect opportunities and trends, and be more innovative. The education sector is data-rich, as universities use and generate large volumes of data daily. In addition, the data generated ranges from socio-demographic data to employ statistics or performance indicators. This data can be used to experiment with different types of training with students to assess their response time, personalize and reinforce their course, and provide them with regular comments. Therefore, education and learning analytics can play an essential role in the education sector, as they help to provide better feedback to students, increase retention, improve teaching and education, and record attendance data.

Accessing and integrating disparate data between kindergarten and 12th-grade colleges and universities is tedious. Education and learning analytics software enables educational institutions to access and integrate data across multiple systems. This data analysis enables institutes to make data-driven decisions related to student achievement. This, in turn, helps educational institutions to proactively engage with at-risk students, design personalized content, and ultimately improve the success rate.

REPORT COVERAGE

REGIONAL ANALYSIS

The market expansion in North America is mainly due to investments in high technology in the region's educational sector. The market in Europe and Asia-Pacific is likely to be stimulated by developments in IT infrastructure and the growing trend to adopt BI and analytics in the region.

The European market should experience sustained growth during the outlook period, thanks to the growing popularity of learning analytics solutions among leading UK, Germany, France, and Switzerland educational establishments. The Asia-Pacific market is expected to experience the fastest growth, with a projected CAGR of over 20% throughout the forecast period. The corporate sector, particularly the information technology, telecommunications, and e-commerce segments in countries such as China, India, and Japan, is projected to be a vital adopter of a wide range of business solutions.

KEY PARTICIPANTS IN THE GLOBAL EDUCATION AND LEARNING ANALYTICS MARKET

The major companies operating in the global educational and learning analytics market include IBM Corporation, SAS Institute, Microsoft Corporation, SAP SE, Oracle Corporation, Tableau Software, Blackboard Inc., MicroStrategy Incorporated, TIBCO Software Inc., Alteryx, and Qlik. These companies invest heavily in research and development to integrate new technologies into their solutions and develop new products. Additionally, players strategically partner with other companies to expand their existence and gain market share in different regions.

RECENT HAPPENINGS IN THE GLOBAL EDUCATION AND LEARNING ANALYTICS MARKET

• In October 2019, Microstrategy announced a new technological partnership with DataRobot, a leader in commercial artificial intelligence (AI), to facilitate the integration of AI in their web and mobile applications and their basic processes using HyperIntelligence cards to generate AI-focused ideas and recommendations.

• In October 2019, the SAS Institute published an updated version of SAS Viya on the SAS platform, which offers the latest advanced analysis and artificial intelligence techniques accessible to data scientists and professional users.

DETAILED SEGMENTATION OF THE GLOBAL EDUCATION AND LEARNING ANALYTICS MARKET INCLUDED IN THIS REPORT

This research report on the global education and learning analysis market can be segmented by component, deployment, application, end-use industry and region.

By Components

• Software
• Services

The software segment is predicted to rule the business in the coming days. Professional services include advisory, integration, implementation, training, and support services.

By Deployment

• On-Premises
• Cloud

By Application

• Performance Management
• Curriculum Development
• Intervention Management
• People Acquisition and Retention

The performance management applications segment will have the most significant size during the calculated period.

By End-use

• K-12 Education
• Higher Education
• Business

By Region

• North America

  • The United States

  • Canada

  • Rest of North America

• Europe

  • The United Kingdom

  • Spain

  • Germany

  • Italy

  • France

  • Rest of Europe

• The Asia Pacific

  • India

  • Japan

  • China

  • Australia

  • Singapore

  • Malaysia

  • South Korea

  • New Zealand

  • Southeast Asia

• Latin America

  • Brazil

  • Argentina

  • Mexico

  • Rest of LATAM

• The Middle East and Africa

  • Saudi Arabia

  • UAE

  • Lebanon

  • Jordan

  • Cyprus