Dog Food Market

Global Dog Food Market Size (2024 to 2032)

As per our analysis report, the global Dog Food Market is expected to reach USD 207.88 billion by 2032 from USD 100.87 billion in 2024, growing at a compound annual growth rate (CAGR) of 9.46% during the forecast timeline. Africa is expected to be the fastest-growing dog food market during the forecast period. Pet Veterinary diet is the fastest growing market in the product category of the dog food market.

Global Dog Food Market Drivers

The rise in demand for dog food is expected to drive the dog food market owing to the increase in the adoption of dogs by households, which is more widespread. There is a trend of “Humanising” pets, particularly dogs, which is gaining popularity. People are more interested in becoming pet owners, and as a result, they are feeding their pets nutritious and healthy food. An increase in urbanization is also a factor in driving the market.

An increase in the individual knowledge about the health maintenance of dogs is anticipated to drive the dog food market. Individuals are giving more attention to dog weight maintenance and improvement with increased awareness. Customers give more priority to the brand and available food options. This provides an opportunity for the manufacturers and key market players to develop food products as per the requirements of the customers and raise their overall profit margin.

Across the globe, over the past few years, there has been an increase in pet ownership numbers, and this trend is expected to continue in the coming years. There is an increase in the dog population kept as a pet in the household in the U.S., as per the report by the American Pet Products Association. Labrador retrievers, German shepherds, Golden retrievers, and Fresh bulldogs are the most common dog breeds in Europe. The availability of different dog diet products would drive the growth and sales of the dog food market.

Global Dog Food Market Restraints

The high cost of dog food products makes them unaffordable for purchase by the lower-income group population. The cost is higher in both retail and online stores. People in the world mostly belong to the middle-income group, and the high cost of the product makes them less interested in adopting a dog as a pet. The high product cost results in a rise in the maintenance cost of the pet, which causes a decline in the number of individuals who adopt the pets as their income cannot meet the total family expenses. This shows an effect on the sale of products related to dogs and acts as a restraint to the dog food market. Manufacturers have to concentrate on reducing the negative impact of high product costs on their products.

REPORT COVERAGE

This research report on the global dog food market has been segmented and sub-segmented based on product type, pricing type, ingredient type, distribution channel& region.

Global Dog Food Market By Product Type

• Dry Dog Food
• Wet Dog Food
• Dog Treats

The dry dog food segment is expected to have a dominant market share in the dog food market with convenience and longer shelf life as compared to wet or semi-moist food alternatives. This feature is an advantage to modern lifestyle pet owners, mostly to customers in urban areas, where time is most of a constraint to performing pet care routines. It is the most popular choice among the various socio-economic groups due to the cost-effectiveness of the product. This is making it more appealing to the diverse customer segment in the market. Advancements in manufacturing technology have enabled the production of a more nutritious, balanced diet of dry dog food with diverse product ranges, with multiple product varieties driving sales of the market.

Global Dog Food Market By Pricing Type

• Premium Products
• Mass Products

Mass products are priced strategically to meet the needs of a broad range of customers, making them more appealing to a wide range of the pet owner’s income segment group. The diverse global demographics of dog owners are aligned with the affordability of the products available in the market. The manufacturers can tap the mass market without compromising on the quality and nutritional value of the product by adopting economies of scale and having competitive market pricing. The widespread distribution, including retail stores, online platforms, and specialty pet supply stores, increases the easy availability of the product to the customers, resulting in increased sales in the dog food market. 

Global Dog Food Market By Ingredient Type

• Animal Derived
• Plant Derived

The animal-derived segment is anticipated to have a large market share in the dog food market during the forecast period. Dogs are carnivores in nature, and their dietary requirements are inherently tied to the animal protein and nutrients that fuel the market growth. Animal-derived food ingredients include meat, poultry, and fish, which are vital components in the formulation of balanced and nutritious dog food products. In terms of nutrition, animal-derived ingredients are rich in amino acids, vitamins, and minerals that contribute to the overall development and well-being of the dog. There is a perception about the animal-derived ingredients as it is a premium product and authentic, aligns with the trend of pet owners seeking to provide a nutritious diet to their pets. 

Global Dog Food Market By Distribution Channel

• Supermarkets and Hypermarkets
• Speciality Stores
• Online
• Others

The supermarkets and hypermarkets segment dominates the dog food market owing to the one-stop shopping experience for the customers. These retail outlets offer a unique experience in the brick-and-mortar type by providing most of the products under a single roof with a wide product range. This also saves time for the customers as pet owners can easily find a variety of dog food brands and products alongside their regular household shopping. Additionally, these stores offer economies of scale, allowing them to stock a diverse range of dog food product options. Further, the presence of diverse brands of dog food within the same vicinity as other household essentials attracts impulse purchases and eases decision-making for pet owners.

Global Dog Food Market By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa

North America is expected to exhibit dominance in the dog food market during the forecast period. This region has a significant pet ownership culture, and dogs are prominent companions in most households. The strong bond between the owner and dog drives the demand for high-quality dog food options to meet the needs of the various breeds and age groups. Premium and specialized dog food products are preferred as they prioritize the pet’s health and well-being. The trend of humanizing makes pet owners invest more in nutritionally balanced and customized diet options. The presence of diverse distribution channels ensures that dog owners have easy access to the different product offerings.

Middle East & Africa is anticipated to be the fastest-growing market with a high CAGR in the dog food market during the forecast timeline. The rate of increasing dog ownership and growing customer purchasing power on premium and highly nutritious dog food products drive the market in this region.

KEY MARKET PLAYERS

Major Players in the Dog Food Market are Colgate-Palmolive Company; Mars Incorporated; Nestle; General Mills Inc; The J.M.Smucker Company; Hill’s Pet Nutrition; Canidae; Diamond Pet Foods Inc; Wellpet, LLC; The Farmers Dog, Inc; Farmina Pet Foods Holding B.V.; Simmon Pet Food, Inc; Del Monte Foods Inc.

RECENT HAPPENINGS IN THE MARKET

• In 2023, Hill's Pet Nutrition introduced a new Alaskan pollock and insect protein product specially for pets with sensitive stomachs and skin lines. The new product is certified by the MSC (Marine Steward Council). The product contains vitamins, antioxidants, and omega-3 fatty acids and is good for the dog’s health.
• In 2023, a new soft chew is formulated to help pets with immunity, digestion, and joints. It was launched by Mars Incorporated. The company has developed the product with the help of the Waltham Petcare Science Institute team, vets, and pet nutritionists.