Digestive Health Products Market

Global Digestive Health Products Market Size (2024 to 2029)

The global Digestive Health Products Market size was worth USD 32.67 billion in 2024 and is determined to reach a value of USD 46.47 billion by 2029, with a CAGR of 7.3% over the prediction period. Raising awareness of the importance of digestive health care and maintaining an individual's overall health are factors that accelerate growth in the target market.

MARKET OVERVIEW

Digestive health products are a variety of items intended to promote the functioning of the human digestive system. The various elements of the digestive tract require significant maintenance in maintaining health through the use of soft properties and digestive health products. It has become a prominent trend in the healthcare sector in different parts of the world. Digestive health products are primarily designed to recharge healthy gut bacteria that maintain a healthy level of acid in the stomach and play an important part in the absorption and digestion of all the nutrients present in food. Digestive ingredients such as probiotics are widely used in foods to reduce the threat of cardiovascular disease (CVD) and improve the quality of the intestinal microflora. These products help improve overall health by strengthening the immune system and improving the condition of the intestine, digestive tract, and nutritional value.

MARKET GROWTH

Increasing government support for new inventions and technologies in a variety of industries, including the pharmaceutical and medical industries, is a major factor driving growth in the global digestive health products market.

MARKET DRIVERS

Consumers are willing to pay more for better health, and awareness of the health benefits increases, driving the market growth.

The global digestive health products market is mainly promoted by the rising consumer awareness about the significance of proper digestion. The surge in need for fortified and nutritional food additives is also among the main factors boosting this market. As awareness of the beneficial properties of probiotics increases, demand for digestive health products is expected to increase, supporting the growth of the market. As the population of urban community increases, the introduction of modern diets is supposed to maintain significant support for the global digestive health products market. Digestive health products help improve intestinal health to fight bad bacteria and improve immunity. Probiotic yogurt is one of the few widely consumed probiotic products that ensure digestive health. It has also helped the digestive health product market as Internet access to medical data and the importance of medical institutions in wellness programs to increase the medical response to the public increased. Continued government support for new inventions in the pharmaceutical and medical industries, along with the development of the functional food sector, which represents a new revenue-generating channel, will likely be the main driver of the digestive health products market in the near future.

The growing demand for culture-based enzymes, the multiple functions of dietary enzymes will increase the market over the forecast period.

Spending has increased significantly in emerging regions like China, Russia, Brazil, and India. Therefore, increasing awareness of the effects of probiotics on the immune system and increased levels of consumer-available income are assumed to bring greater benefits to the market in the long term. Due to increased consumer demand, probiotic ingredients have become the largest raw material sector. This sector will further lead to the development of production technology and increased R&D spending by major companies. Furthermore, knowledge of the health benefits these products offer, such as immune system enhancement, will accelerate future market growth. As the demand for digestive enzyme supplements to replace digestive enzymes in the body increases, the segment is expected to grow rapidly over the outlook period. In the newspaper sector, food enzymes are mainly used in products such as yogurt and ice cream.

MARKET RESTRAINTS

Despite the drivers, the global digestive health products market is being pushed in the opposite direction due to stringent regulatory standards for probiotics and prebiotics. Various tests and approvals must be performed before the manufacturer brings the product to the market. Also, the expensive development costs off materials can restrict business expansion. Furthermore, a lack of knowledge of digestive health products in developing countries is a factor that is expected to hinder the growth of the global digestive health products market.

REPORT COVERAGE

DETAILED SEGMENTATION OF THE GLOBAL DIGESTIVE HEALTH PRODUCTS MARKET INCLUDED IN THIS REPORT

This research report on the global digestive health products market has been segmented and sub-segmented based on ingredient, product, and region.

Global Digestive Health Products Market By Ingredient

• Prebiotics
• Probiotics
• Food Enzymes 

Global Digestive Health Products Market By Product

• Non-Alcoholic Beverages 
• Bakery & Cereals 
• Dairy  

REGIONAL ANALYSIS

• North America
• Europe
• The Asia Pacific
• Latin America
• The Middle East and Africa

As awareness of digestive health products increases, demand in North America is stimulated.

Also, the government has provided many growth opportunities in the region to promote development and technological advancements, such as the favorable policy of the United States on the use of health products to guarantee the well-being of people. The North American market has been strengthened by factors such as technological advances, rapid product delivery, and rich health specialties. Due to the high demand for specific, tasty and affordable food products, bakery and dairy products are expected to remain a dominant part of the US market. As a key participant in brand introduction in the undeveloped economies of Southeast Asian countries.

Asia Pacific market is assumed to increase in terms of product demand. The largest populations in this economy, China and India are among the largest contributor in the Asia Pacific market.

Increased awareness of the health benefits of these products will promote growth in the area over the forecast period. Strong growth in the Latin American digestive health products market is likely to continue. In Latin America, vitamins are the main dietary supplement. However, prebiotic and probiotic products are also growing rapidly. In Mexico, it is common to use vitamin and mineral supplements for health among the local populace. Women use special supplements at a significantly higher rate than men. All of these factors help Latin America to grow at a significant rate during the outlook period.

KEY PLAYERS IN THE GLOBAL DIGESTIVE HEALTH PRODUCTS MARKET

AST Enzymes Hansen Holding A / S, Cargill Inc., Nestle S.A., Danone A.S, Arla Foods, Inc., Yakult Honsha Co, Mondelěz International, Inc, PepsiCo, Inc are some of the notable companies in the Global Digestive Health Products market.

RECENT DEVELOPMENTS IN THE MARKET

• Kellogg introduced a new series called HI! Happy Inside with prebiotics, probiotics, and fibers. Michigan-based CPG said it could easily access digestive health support with its new product.
• In December 2019, International Flavors & Fragrances, Inc. (IFF) agreed to acquire the Nutrition and Biosciences business from DuPont de Nemours Inc. This allows organizations to expand their product portfolio in the food, beverage, health, wellness, home markets, and personal care.