Detox Drinks Market

Global Detox Drinks Market Size (2024 to 2032)

The size of the global detox drinks market is expected to reach USD 4.47 billion by 2032 from USD 2.07 billion in 2024, growing at a compound annual growth rate (CAGR) of 10.1% during the forecast period.

Market Drivers

Consumers’ growing concern about health has raised the popularity of health and wellness products. In search of better-for-you products, portable nutritional drinks are gaining popularity. Generally, traditional fruit juices and beverages are too costly and contain more sugar and chemicals, leading to several health problems, including obesity, cardiovascular problems, and other ailments. Some studies say that the risk of dying young in both men and women increases with the regular intake of sugar drinks. In recent years, detox drinks have gained demand as there are more healthy substitutes for sugary drinks.

The favorable government regulations, including the imposition of sugar tariffs on the different fruit juices and beverages companies, are further boosting the growth of the detox drinks market. The idea behind the imposition of the sugar tax on beverages is to reduce sales and consumption as taxation increases the price of the product. Day-by-day detox drinks are gaining popularity among consumers as they contain a more natural composition and use stevia as the sweetener. This attribute primarily drives the expansion of the detox drinks market.

Market Restraints

The lack of strong scientific claims on the efficacy of detox drinks is acting as a major restraint to the detox drinks market. The detox drinks are claimed to provide relief against several medical disorders and promote weight loss, but this statement does not have the complete scientific claim to support it. According to the National Center for Complementary and Integrative Health (NCCIH), the consumption of detox drinks without proper consultation from certified nutritionists may lead to insufficient nutrition. Some manufacturers claim to create drinks that can help remove toxic materials from the body, but they don’t specify the name of the toxic material that is removed from the body. The lack of transparency in the specification and information may create apprehension among the users about the product’s efficacy, thereby impacting the growth of the market. This may result in a reduction in the sales and demand from the people and, thereby, a decline in the overall revenue of the market.

REPORT COVERAGE

This research report on the global detox drinks market has been segmented and sub-segmented based on product type, category, packaging type, distribution channel, & region

Global Detox Drinks Market By Product Type

• Water
• Juice
• Smoothie
• Tea & Coffee

The tea and coffee segment is expected to dominate the detox drinks market. In regions like Asia, coffee and tea are more popular, and it started to spread to other nations, mostly to Europe. A green tea detox drink is one among other drink categories where the product has become quite popular. The various health benefits, such as reducing inflammation, helping in weight loss, and removing hazardous waste from the body, are associated with green tea, making it more adopted by people around the world. The health benefits motivate the non-users to use the user category. In nations like China and India, some ancient practices suggest people drink tea for detoxification.

Global Detox Drinks Market By Category

• Organic
• Conventional

The organic segment is expected to dominate the detox drinks market during the forecast timeline. The customer’s shifting preferences for organic food and beverages drive the organic segment growth in the market. With the increased awareness and consciousness about a healthy lifestyle, people started to prefer organically grown food products. People perceive organic food as more nutritious and healthier than regularly grown food products.

Global Detox Drinks Market By Packaging Type

• Bottles
• Pouches & Sachets
• Others

The bottles segment is expected to grow at a high CAGR in the detox drinks market. The people who are more interested in fitness and use them as part of a healthy lifestyle prefer more detox drinks, resulting in a rise in demand. The bottles are more preferred by the consumers as they are more sustainable and more convenient to carry.

Global Detox Drinks Market By Distribution Channel

• Store-based
• Non-Store based

The non-store-based distribution channel has more demand and is expected to generate more income as the consumers find it more interesting to purchase from a convenient place. Post-COVID pandemic people prefer to purchase products from online stores as they are more convenient, have more products, and are easy to deliver to the doorstep. This drives the sales for the detox beverage through an e-commerce platform and propels the growth of the segment in the detox drinks market.

Global Detox Drinks Market By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa

The North American region is anticipated to dominate the detox drinks market. The demand for these beverages is increasing at an exponential rate as the residents are earning high incomes and the fast-paced modern lifestyle adoption. To appeal to the needs of the middle-class market, most of the food firms are providing new flavors that assist in the growth of the market.

The European region's detox drinks market accounts for the most dominant market. The rising demand for nutrient-dense, low-calorie beverages among European customers creates a cascade of benefits for the producers of the food and beverages sector. People’s busy lifestyles drive for products that are convenient, and portable alternative products such as detox drinks fuel the market growth. The German country’s detox drinks market holds the highest share in the market, and the United Kingdom is expected to grow at a fast rate in the European market.

The Asia-Pacific detox drinks market is anticipated to grow at the fastest CAGR during the forecast timeline owing to people's changing eating habits and the beverage’s beneficial nutritional and functional qualities. The rise in the trend of human body rejuvenation, increase in chronic illnesses, and high taxes imposed on carbonated drinks contribute to the overall growth of the market for detox drinks in this region. China holds a large market share, and India’s detox drinks market is a fast-growing market in the Asia-Pacific region.

KEY MARKET PLAYERS

Jus By Julie, Suja Life LLC, Project Juice, Pukka Herbs, Hain Celestial, Tempe Turmeric, Raw Generation, Terranova Synergistic Nutrition, Dr Stuart’s Teas; Califia Farms; Bolthouse Farms; PUR Cold Pressed Juice; Cooler Cleanse LLC; Raw Generation Inc; Yogi Juice Bar; Purearth Life Ltd; Akiva Love; Juice Generation; Detox Juices and Drunken Monkey are some of the major players in the global detox drinks market.

RECENT HAPPENINGS IN THE MARKET

• In 2022, Califia Farms introduced a new item to its product line, “Pumpkin Spice Oat Barista,” to its menu list. It contains plant-based components like real pumpkin puree, cinnamon, nutmeg, and ginger.
• In 2022, a fast-growing smoothie chain in India and a Hyderabad-based start-up chain, Drunken Monkey, announced the launch of the unique detox smoothie drinks made from apple, mint, avocado, pineapple, and others.
• In 2020, Bolthouse Farms, a U.S.-based beverages company, launched its largest range of superfood Bolthouse Farms Immunity Suite, a new line of nutritious juices and health-boosting shots across the nation. The company is mainly focusing on the rising demand for wellness products and thus working to produce a diverse range of product lines.