Deodorants Market

Global Deodorants Market Size

The global deodorants market size was valued at USD 27.04 billion in 2023. The global market is expected to exhibit a CAGR of 6.25% from 2024 to 2023 and be worth USD 46.66 billion by 2032 from USD 28.73 billion in 2024.

Deodorants are substances that are applied to the body of a person to eliminate and prevent odor. By interacting with the body's sweat glands, deodorants work to stop perspiration from appearing. They are typically used on the feet, armpits, and other parts of the body where perspiration is more likely to occur. One of the most crucial personal care items that consumers use on a regular basis to avoid body odor is deodorant. Antimicrobial components in deodorants stop body odor. Deodorant producers are reformulating their products to meet market demand as consumers choose products with natural components in greater numbers. Manufacturers are adding antiperspirant and skin-lightening qualities to deodorants, enhancing their fundamental purposes. The new standard for the industry will be environmentally friendly deodorants.

MARKET DRIVERS

Rising Awareness of a Healthy and Natural Lifestyle

Due to its ability to retain odor for a long time, stick deodorant that is in solid form and non-sticky by nature is currently widely utilized. Organic deodorants are expected to receive promising demand in the coming years due to their skin-friendliness, superiority in odor eradication, aluminum-free nature, and other factors. Furthermore, organic deodorant doesn't leave stains on clothing, which is another important aspect in increasing product demand. The development of organic deodorants without aluminum and the use of natural components increases demand since they help prevent the body from absorbing harmful substances. The advent of deodorant wipes that are lightweight, straightforward, and quick to use is further accelerating the global market growth. The expansion of the global economy has brought an increasing improvement in living standards among people and changes in lifestyle. The growing number of dual-income households is one of the major factors driving the growth of the deodorants market. The growing awareness among people regarding the benefits of using deodorants and the increasing number of advertising activities for cosmetic and fragrance goods in print, broadcast, and online media contribute to the growth of the global market growth. Manufacturers of deodorants are concentrating on developing better and new items that may satisfy the needs of many people and consequently increase their customer base.

MARKET RESTRAINTS

Harmful Chemicals

Many deodorants contain a variety of ingredients, including Cyclomethicone and aluminum compounds. Because these compounds might trigger allergic reactions in people with sensitive skin, they are serving as a restraint on the market's expansion. Additionally, using ethanol-containing products excessively will result in dry skin. Dry skin might itch, which can then cause irritation or swelling of the skin.

REPORT COVERAGE

SEGMENTAL ANALYSIS

By Type Insights

The spray segment is anticipated to account for the largest share of the worldwide deodorant market during the forecast period. Due to increased customer demand for goods with characteristics like rapid drying that prevents stains on clothing, the spray segment is predicted to dominate the deodorant market during the forecast period. Compared to other products, spray deodorant is neither sticky nor moist, which favors the growth of the spray segment in the global market. The fact that sprays deo leaves no residue or flakes on the skin is luring more customers to the product is supporting the growth rate of the spray segment in the global market.

By Packaging Material Insights

The plastic segment is predicted to lead the market in the coming years. Plastic containers are more resilient to shock than glass or paper. The durability of plastic makes it the popular choice for packing deodorant. It is frequently preferred over other types of materials due to its reduced cost compared to other raw resources. Plastic deodorant is also lightweight, which makes it simple to transport and quite useful to have when traveling.

By End User Insights

The male segment is expected to capture the major share of the worldwide deodorant market during the forecast period, owing to the higher percentage of males participating in sports, including basketball, football, cricket, and others. To escape the unpleasant, sweaty scent, these athletes are becoming more and more likely to use deodorants.

REGIONAL ANALYSIS

Europe holds the largest share of the global deodorant market during the forecast period. The presence of several cosmetics behemoths such as L'Oréal, Beiersdorf, Avon, and Unilever in Europe and the increasing efforts of these companies to promote the usage and awareness of deodorants are driving the European market growth. Many people in Europe have a tendency toward living hygienically and using deo products as a need, which is driving the demand for deo products and contributing to the European deodorant market growth.

North America holds the second-largest share of the global deodorant market during the forecast period. Owing to the region's increased awareness of the need to maintain personal cleanliness and wellness. The rising job rate in the North American region is accelerating the purchasing power, which in turn increases the purchase of cosmetics like deo products. In addition, the expanding consumer interest in health and fitness also contributes to the market's expansion in North America.

The Asia Pacific is anticipated to occupy a substantial share of the global deodorant market in the coming years. The personal care industry is expanding in the Asia-Pacific region as a result of the region's increased economic growth, notably in nations like South Korea, Japan, India, and China. Additionally, the number of dual-income families in the Asia-Pacific region has increased, giving customers more spending power, which in turn encourages them to purchase personal care items.

KEY MARKET PLAYERS

Unilever PLC, The Procter & Gamble Company, Beiersdorf AG, Henkel AG & Co KGaA, L'Oreal SA, Sky Organics, Speick Natural Cosmetics, Truly's Natural Products and Erbaviva are some of the notable players in the global natural hair care products market.

RECENT MARKET HAPPENINGS

• In April 2021, the first deodorant made exclusively for individuals with disabilities was developed by an antiperspirant company. Deodorants often have tight caps and twist-and-spray capabilities. However, according to the Independent, Unilever-owned Degree sought to develop a product that matched the demands of consumers with impairments. According to reports, Degree Inclusive packaging offers features that are simpler to operate and more accessible with one hand. For people with restricted movement or vision, it also has a hook design, a better grasp location, and a magnetic cap closing.
• In April 2021, the first refillable deodorant from Dove was released. The new refillable deodorant from Dove was created with such in mind. It's a first for the company, and the introduction is expected to upend the deodorant industry. The refillable deo is packaged in a strong, expertly crafted stainless-steel casing that is made to last a lifetime. It can withstand a force comparable to being run over by a car due to its extreme strength.

MARKET SEGMENTATION

This research report on the global deodorants market has been segmented and sub-segmented into the following categories.

By Type

• Spray
• Stick
• Roll-on
• Others

By Packaging Material

• Metal
• Plastic
• Others

By End User

• Men
• Woman

By Region

• North America 
• Europe 
• Asia Pacific
• Latin America 
• The Middle East and Africa