The size of the global cut flowers market was valued at USD 41.44 billion in 2023 and is anticipated to be worth USD 65.06 billion by 2032 from USD 43.57 billion in 2024, growing at a CAGR of 5.14% from 2024 to 2032.
Cut flowers are fresh flowers that have been harvested from plants and primarily used for decorative purposes to enhance the visual appeal of indoor spaces, events and celebrations. The usage of cut flowers has significantly grown in recent years as these flowers add natural beauty and vibrant colors to places such as homes, offices, weddings, funerals and special events. In the business world, cut flowers play a crucial role in the floral industry and contribute to floristry, event decoration and gift-giving traditions globally. They also have economic importance as part of the floriculture industry and support jobs and businesses involved in their cultivation and trade.
The cut flowers market has witnessed substantial growth in recent years. The demand for cut flowers has seen a surge in recent years and is primarily due to the growing emphasis on aesthetics and the desire for natural decor. The growth of the cut flowers market is particularly notable in events, weddings and celebrations where cut flowers are extensively used for ornamentation.
The growing demand from consumers for floral products is one of the major factors propelling the global market growth. The usage of cut flowers for various occasions and decorative purposes from people worldwide is growing exponentially and the trend is anticipated to look even stronger in the coming years. For instance, weddings, celebrations and events often feature the use of cut flowers and contribute to a consistent demand for the cut flowers. In the olden days, the availability of cut flowers was limited to only traditional flower shops but now has expanded to various online platforms and offers a diverse range of cut flowers.
The cultural trend of gifting flowers to express emotions and sentiments is further fueling the growth rate of the global cut flowers market. People have been increasingly preferring flower products as gifts to celebrate special events and the popularity of this trend is growing non-stop. For instance, an estimated USD 32 billion spending is happening in the U.S. only on flowers and plants. The convenience of online platforms has been giving a chance to the consumers to order their favorite flower products from the comfort of their homes. The sales of cut flowers over online platforms have increased substantially in recent years and are estimated to grow significantly in the coming years. For instance, companies that deliver flower products online such as 1-800-Flowers and ProFlowers have reported significant growth in their revenues, which confirms the changing preferences of consumers and the rapid adoption of online channels to purchase flower products.
The growing flower exports are anticipated to boost the growth rate of the cut flower market. The exports and imports of cut flowers have increased notably in recent years. The Netherlands is considered as the largest exporter of cut flowers and accounts for 52% of global exports of cut flowers. On the other hand, the U.S. tops the list in importing the cut flowers and an estimated USD 1.6 Trillion imports of cut flowers are being recorded in the U.S.
Competition from artificial flowers is a big restraint to the growth of the global cut flowers market. Seasonal variability in production, short shelf life of cut flowers and transportation and logistics challenges are primarily hampering the growth of the global market. Factors such as flower perishability during shipping, environmental concerns, import restrictions and regulations, fluctuating flower prices and pest and disease management are further impeding the growth of the global cut flowers market.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2032 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2032 |
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CAGR |
5.14% |
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Segments Covered |
By Type, Application, Distribution Channel and Region |
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Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities |
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Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
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Market Leaders Profiled |
The Queen's Flowers Corp, Selecta Cut Flowers SAU, Sher Holland BV, Multiflora Corp, Rosebud Ltd, Karen Roses Ltd, Washington Bulb Co Inc, Dummen Orange Holding BV, Esmeralda Farms LLC, and Marginpar BV. Other key contributors to the market include Danziger Group, Dos Gringos LLC, Flamingo, Florance Flora, Karen Roses Company, Soex Flora, Florius Flowers, David Austen Roses, Jet Fresh Flowers, Maryland Grown Flowers, Turkish Flower Group, Rosa Flower Limited, Beekenkamp Group, Berg Roses, Porta Nova, Jardines De Los Andes, and Wesselman Flowers. |
Based on type, the rose segment was the most popular segment and accounted for 39.1% of the global market share in 2023 and is predicted to grow at a CAGR of 5.12% during the forecast period. Rose is believed as a universal symbol of love, which is majorly propelling the growth of the rose segment. Factors such as the availability of roses in multiple colors, the adaptability of roses to various climates, increased usage of roses in floral arrangements, weddings, and special events and the strong presence of roses in the fragrance and perfume industry are further contributing to the growth of the rose segment.
The chrysanthemum segment was the second biggest segment in the global cut flowers market by type in 2023 and accounted for 19.4% of the global market share. Chrysanthemum flowers have gained recognition as symbolic significance in various cultures and ceremonies, which is contributing to the segmental growth. Chrysanthemum flowers are available in various colors, making it one of the most favorite floral arrangements, which is boosting their demand and supporting the growth of the chrysanthemum segment. The usage of chrysanthemums in funeral flowers is growing rapidly, which is further promoting the growth of the chrysanthemum segment in the global market.
Based on application, the home segment led the market and accounted for 60.8% of the global market share in 2023 and the domination of the home segment in the global market is expected to continue throughout the forecast period. The growth of the home segment is primarily driven by the growing spending and usage of cut flowers at home for home décor and aesthetics purposes, increasing popularity of floral arrangements for special occasions and rapid adoption of flowers for indoor air purification and well-being. For instance, an estimated USD 30 billion annual spending on home flower décor is happening worldwide every year.
The commercial segment held a substantial share of the global market in 2023 and is expected to grow at a CAGR of 6.22% during the forecast period. The growing demand for cut flowers in the hospitality and event industries and increasing usage of cut flowers in retail spaces for ambiance and the rising popularity of cut flowers for corporate gifting are driving the growth of the commercial segment in the global market.
Based on distribution channels, the supermarkets & hypermarkets segment held 37.9% of the global market share in 2023 and is predicted to grow at a CAGR of 4.88% during the forecast period. The dominance of supermarkets and hypermarkets can be attributed to the availability of a diverse range of cut flowers and the increased adoption of attractive and eco-friendly packaging.
The online retail segment captured 24.9% of the global market share in 2023 and is predicted to register the highest CAGR of 8.76% during the forecast period. Factors such as convenience of ordering from anywhere at any time, wider variety and accessibility to rare flowers, doorstep delivery for time-sensitive occasions, integration of virtual try-on features for customization and rising preference for contactless shopping experiences are propelling the growth of the online retail segment in the global market.
Europe led the cut flowers market in 2023, accounting for 36.3% of the global market share and is projected to witness a prominent CAGR during the forecast period. Europe has a strong tradition of floral gifting and decoration. The rising preference for seasonal and locally grown flowers and the rapid adoption of sustainable and eco-friendly flower cultivation practices are driving the growth of the European market.
Asia-Pacific was the second largest regional segment in the global cut flowers market in 2023 and captured a share of 28.5% of the global market. The APAC cut flowers market is estimated to grow at a noteworthy CAGR during the forecast period. Rapid urbanization, growing floral decor in homes and public spaces, rising popularity of gifting flowers for special occasions and increasing flower exports, especially from countries like China and India are propelling the growth of the APAC market. China followed by India are anticipated to lead the cut flowers market in the Asia-Pacific region during the forecast period. For instance, flower exports in China saw an increase of 18% in the last couple of years and organized retail for cut flowers in India is growing by 30% annually.
North America is a promising regional market for cut flowers and is expected to register a CAGR of 5.97% during the forecast period. The growth of the North American market is majorly driven by factors such as the growing demand for locally sourced and sustainably grown flowers, increasing adoption of floral subscription services and online flower delivery and rising popularity of cut flowers in events and weddings. The U.S. is expected to account for the largest share of the North American market during the forecast period owing to the introduction of unique and exotic flower varieties and increasing collaborations between florists and e-commerce platforms for wider reach
Companies playing a prominent role in the global cut flowers market include The Queen's Flowers Corp, Selecta Cut Flowers SAU, Sher Holland BV, Multiflora Corp, Rosebud Ltd, Karen Roses Ltd, Washington Bulb Co Inc, Dummen Orange Holding BV, Esmeralda Farms LLC, and Marginpar BV. Other key contributors to the market include Danziger Group, Dos Gringos LLC, Flamingo, Florance Flora, Karen Roses Company, Soex Flora, Florius Flowers, David Austen Roses, Jet Fresh Flowers, Maryland Grown Flowers, Turkish Flower Group, Rosa Flower Limited, Beekenkamp Group, Berg Roses, Porta Nova, Jardines De Los Andes, and Wesselman Flowers. These companies play crucial roles in meeting the growing consumer demand for cut flowers worldwide and drive innovation.
Frequently Asked Questions
The global cut flowers market size was worth USD 41.44 bn in 2023.
The Netherlands, Colombia, Ecuador, and Kenya are among the major contributors to the global cut flowers market share, with significant exports and well-established flower industries.
In North America, challenges include competition from imported flowers, seasonal variations, and the need for sustainable and eco-friendly practices to align with consumer preferences.
The Queen's Flowers Corp, Selecta Cut Flowers SAU, Sher Holland BV, Multiflora Corp, Rosebud Ltd, Karen Roses Ltd, Washington Bulb Co Inc, Dummen Orange Holding BV, Esmeralda Farms LLC, and Marginpar BV. Other key contributors to the market include Danziger Group, Dos Gringos LLC, Flamingo, Florance Flora, Karen Roses Company, Soex Flora, Florius Flowers, David Austen Roses, Jet Fresh Flowers, Maryland Grown Flowers, Turkish Flower Group, Rosa Flower Limited, Beekenkamp Group, Berg Roses, Porta Nova, Jardines De Los Andes, and Wesselman Flowers are some of the notable companies in the global market.
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