Cosmetic Dentistry Market

Global Cosmetic Dentistry Market Size (2023 to 2028)

The global cosmetic dentistry market is expected to grow at a CAGR of 12.88% during the forecast period. The global market is estimated to grow to USD 73.31 billion by 2028 from USD 40 billion in 2023. 

Impact of COVID-19 on the global cosmetic dentistry market:

The COVID-19 pandemic has shown positive and negative effects on the cosmetic dentistry market. During the COVID-19 pandemic, several elective treatment procedures were put on hold and people did not prefer visiting hospitals and dental clinics for their dental treatment needs due to the fear of exposure to the virus. This has resulted in a significant reduction in the demand for cosmetic dental procedures and hampered the market’s growth rate. On the other hand, the adoption of telemedicine has increased dramatically during the COVID-19 pandemic. Cosmetic dentists and patients have used this medium during the COVID-19 pandemic to take the required care. In addition, the awareness among people regarding the importance of health and hygiene has improved notably during the COVID-19 pandemic time and resulted in increased growth for cosmetic dental treatments such as teeth whitening and straightening. Likewise, the cosmetic dentistry market has experienced a favorable impact from the COVID-19 pandemic. However, the negative impact on the cosmetic dentistry market is anticipated to be temporary and the market will recover in no time and post a healthy CAGR as a greater number of people have started taking their oral health and appearance as a priority and seeking cosmetic dental treatments.

MARKET DRIVERS:

The growing awareness of oral care among people is one of the key factors propelling the cosmetic dentistry market growth. In recent years, the understanding among people of the role that oral health plays in overall health have improved significantly and this has resulted in the increased adoption of various ways including cosmetic dental procedures to better the appearance of their teeth and gums. Cosmetic dental procedures are one of the effective solutions to achieve a brighter, healthier-looking smile. These cosmetic dental procedures have experienced several advancements in recent years and have become accessible and affordable to people. Teeth whitening is one of the popular cosmetic dental procedures and a widely adopted procedure by people. Teeth whitening involves removing stains and discoloration from the teeth and helps have a good-looking smile.

Technological advancements in dentistry are another key factor fuelling the growth rate of the cosmetic dentistry market. Cosmetic dentistry has experienced several technological developments in the recent past and these technological developments have helped cosmetic dentists to offer a wider range of services and treatments to their patients and further made cosmetic dental procedures accessible, affordable and effective. Digital imaging, computer-aided design, CAD/CAM Technology and Invisalign and laser dentistry are some examples of technological advancements in cosmetic dentistry and these developments have played a notable role in providing effective patient care and improved patient outcomes.

In addition, the growing adoption of social media and online dating has been propelling the beauty consciousness among people and contributing to the cosmetic dentistry market growth. The growing aging population and increasing disposable income worldwide further favor the growth rate of the market. The rising demand for non-invasive procedures and increasing adoption of orthodontic treatments such as braces and clear aligners support the market’s growth rate. Furthermore, increasing demand for cosmetic dental procedures due to the significant impact created by celebrities and social media influencers, rising acceptance of cosmetic dentistry and growing dental tourism promote the growth rate of the cosmetic dentistry market.

MARKET RESTRAINTS:

High cost and poor insurance coverage associated with cosmetic dental procedures majorly hamper the growth of the cosmetic dentistry market. Hesitation from people to undergo cosmetic dental procedures due to the fear of pain, discomfort, or the unknown is another notable factor causing limited adoption of these procedures and hindering the market growth. Poor awareness among people regarding the various cosmetic dental procedures and their benefits impedes the market growth. Furthermore, factors such as the limited availability of skilled dentists and the stringent regulatory environment for cosmetic dentistry inhibit the growth rate of the market.

REPORT COVERAGE:

This research report on the global cosmetic dentistry market has been segmented and sub-segmented based on product, end-user, and region.

Global Cosmetic Dentistry Market - By Product:  

• Dental Systems and Equipment  
  • Dental Chairs 
  • Light Curing Equipment
  • Dental Scaling Units 
  • Dental Handpieces 
  • Instrument Delivery Systems 
  • Dental CAD/CAM Systems 
    • In-Lab CAD/CAM Systems 
    • In-Office CAD/CAM Systems 
  • Dental Radiology Equipment 
    • Intraoral Radiology Equipment 
    • Extraoral Radiology Equipment 
    • Cone-Beam Computed Tomography (CBCT) Scanners 
  • Dental Lasers 
  • Dental Implants 
    • Titanium Implants 
    • Zirconium Implants 
  • Dental Bridges 
  • Maryland Bridges 
  • Traditional Bridges 
  • Cantilever Bridges 
  • Dental Veneers 
  • Dentures 
    • Removable Dentures 
    • Fixed Dentures 
  • Dental Crowns 
  • Orthodontic Braces 
    • Fixed Braces 
    • Removable Braces 
  • Bonding Agents 
  • Composites 
  • Inlays And Onlays 

Based on the product, the dental implants segment is predicted to hold the leading share of the cosmetic dentistry market during the forecast period due to factors such as technological developments in dental implants such as the development of new materials, computer-aided design (CAD) software, and 3D printing, the growing aging population, increasing disposable income and growing awareness among the patient population and healthcare professionals regarding the potential benefits of dental implants. The demand for dental implants is growing significantly in developing countries, which is further expected to boost segmental growth during the forecast period.

On the other hand, the orthodontic braces segment is another lucrative segment among all and is anticipated to register a notable CAGR during the forecast period. The segmental growth is majorly driven by the increasing awareness about dental health and the importance of a beautiful smile, the introduction of new and advanced orthodontic technologies such as clear braces, lingual braces, and Invisalign, increasing disposable income, growing demand from adults for orthodontic braces and affordability and availability of orthodontic braces in several countries further contribute to the growth rate of the segment.

Global Cosmetic Dentistry Market - By End-User:  

• Dental laboratories 
• Dental hospitals and clinics 
• Others

Based on end-user, the dental hospitals and clinics segment accounted for the largest share of the global market in 2022 and is anticipated to register a notable CAGR during the forecast period owing to factors such as the growing demand for cosmetic dental procedures, such as teeth whitening, veneers, and braces, increasing awareness about the importance of dental hygiene, rising disposable income, and advancements in dental technology.

On the other hand, the dental laboratories segment is anticipated to hold a considerable share of the worldwide market during the forecast period and the growth of the segment is majorly driven by growing demand for cosmetic dental prosthetics, rising prevalence of dental disorders such as tooth decay and periodontal diseases, as well as the increasing awareness about the importance of dental hygiene.

Global Cosmetic Dentistry Market - By Region:  

• North America 
• Europe 
• Asia-Pacific 
• Latin America 
• Middle East and Africa 

Geographically, the cosmetic dentistry market in North America accounted for the largest share of the global market in 2022 and is anticipated to hold the dominating position in the worldwide market throughout the forecast period. The growth of the North American market is majorly driven by the growing demand for cosmetic dental procedures, rising disposable income, and advancements in dental technology. In addition, the high awareness about dental health and hygiene, as well as the availability of insurance coverage for dental procedures are contributing to the regional market growth. Furthermore, factors such as the growing availability of advanced dental technology and innovative procedures, the increasing popularity of cosmetic dental procedures among the aging population and the presence of well-established dental clinics and hospitals offering a wide range of cosmetic dental services fuel the growth rate of the North American market. The U.S. had the major share of the North American market in 2022, followed by Canada. During the forecast period, the Canadian market is anticipated to grow at a healthy CAGR.

Europe is projected to register a promising CAGR during the forecast period and hold a substantial share of the worldwide market during the forecast period. The growing level of dental health awareness and hygiene practices among the population, rising availability of insurance coverage for cosmetic dental procedures and increasing demand for minimally invasive dental procedures majorly drive the growth of the European market. The UK led the European market, followed by Germany and France.

APAC is anticipated to be the fastest-growing regional market worldwide during the forecast period and accounts for a considerable share of the global market. The growing disposable income, increasing awareness about dental hygiene, advancements in dental technology, the growing demand for cosmetic dental procedures among the middle-class population, and the availability of low-cost dental services primarily boost the growth rate of the APAC market. Furthermore, the growing medical tourism industry for cosmetic dentistry in countries like India and Thailand and increasing demand for orthodontic treatments and dental implants contribute to the APAC market growth. China and India are expected to occupy the major share of the APAC market during the forecast period.

Latin America accounted for a considerable share of the global market in 2022 and is predicted to register a healthy CAGR in the coming years. The growing prevalence of dental disorders such as tooth decay and gum diseases, rising demand for cosmetic dental procedures among the younger population and increasing focus on dental tourism in countries like Mexico and Brazil are majorly contributing to the growth of the Latin American market.

MEA held a moderate share of the global market in 2022 and is expected to grow steadily during the forecast period.

KEY MARKET PLAYERS:

Institut Straumann AG, Zimmer Biomet Holding, Align Technology Inc., Dentsply International, Inc., 3M Company, A-dec Inc., Sirona Dental Systems, Biolase, Inc. and Planmeca Oy are some of the notable players in the cosmetic dentistry market.

RECENT HAPPENINGS IN THIS MARKET:

1. In April 2023, Mira Clinics, an Italy-based cosmetic dentistry clinic announced its expansion to the UK and the U.S. With this expansion, Mira Clinics hopes to deliver top-quality cosmetic dental treatment procedures to a greater number of audiences.