Content Analytics Market

Global Content Analytics Market Size (2024 to 2032)

The global Content Analytics market was worth USD 8.20 billion in 2023. The global market is predicted to reach USD 10.23 billion in 2024 and USD 59.81 billion by 2032, growing at a CAGR of 24.7% during the forecast period.

Content Analytics is the act of applying business analytics and business intelligence practices to digital content. It is a group of technologies that uses digital content and user behavior in using and engaging with content such as documents, news sites, customer conversation, and social network discussions to answer specific questions. The global content analytics market value is expected to increase more during the forecast period with the increasing investments in digital marketing practices.

MARKET DRIVERS

Increasing usage of advanced analytics and competitive intelligence are some of the driving factors for the growth of the global Content Analytics market.

Factors such as risk and compliance management, convergence of text analytics with big data, etc., are other major promoting aspects of the Content Analytics market growth. Increasing demand for digitization in the government sector is also one of the factors that is propelling the growth of the content analytics market across the globe. Increasing competition in several essential application sectors is also a crucial factor that is supposed to boost the expansion of the Content Analytics market across all areas of the world. Stringent government regulations are among the major restraints affecting the growth of the Content Analytics market. High cost, lack of end-use awareness, and software handling are also major limitations to the development of the global Content Analytics market.

Impact of COVID-19 on the Global Content Analytics Market

Coronavirus has impacted all industries around the globe in three ways: by directly affecting production and demand, by creating disruption in the supply chain, and by its financial burden on firms due to the strict lockdown implemented by the provincial authorities in both developed and developing nations of the world. Due to the lockdown, companies were forced to halt their manufacturing units for a period of time to eradicate the spread of coronavirus as it was spreading at a rapid speed from one person to another. This situation may continue until the vaccine for the virus gets released. However, the companies are facing some unexpected losses due to the COVID-19 pandemic and are looking for different strategies to bring themselves into action, but it is clearly likely to take some while until everything is back to normal.

As per the report, the Content Analytics market is estimated to record a surge in revenue rate due to the increasing demand for these analytics worldwide. This demand is due to increased usage of advanced analytics, increasing digitization in the government sector, and increased investment by leading companies in different parts of the world. This is also foreseen to propel the growth of the Content Analytics market in the coming years.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Content Analytics Market Analysis By Application

Among these, the text analytics segment holds the major share of the market compared to others.

Global Content Analytics Market Analysis By Deployment Type

Among these, the on-premises segment holds the major share of the market. The cloud-based analytics segment is expected to grow further owing to the growing adoption of SaaS applications by enterprises for business management.

Global Content Analytics Market Analysis By Vertical

Among these, the banking, financial services, and insurance segment holds the dominant share of the market as it generates large amounts of unstructured data, such as customer information, financial, product logs, and transactional information.

REGIONAL ANALYSIS

North American region holds the major share of the content analytics market owing to the adoption of data modernization technologies across various end-user industries, especially in the United States and Canada. North America is also expected to dominate the content analytics market during the projection period. The Asia Pacific region is expected to increase in the Content Analytics market owing to the growing e-commerce and increasing presence and penetration of social networking in nations like India, China, Japan, and so on. Europe region is expected to record an increase in the market of Content Analytics during the outlook period following the North American and Asia Pacific regions due to the increasing investments by the major players of the region for the implementation of new technological advancements in this industry in the local marketplace.

KEY PARTICIPANTS IN THE GLOBAL CONTENT ANALYTICS MARKET

The major companies operating in the global Content Analytics market include Clarabridge, INC. (U.S.), Interactive Intelligence Group, International Business Machine Corporation (U.S.), Oracle Corporation (U.S.), Adobe Systems, INC. (U.S.), OpenText Corporation (Canada), Nice Systems LTD. (Israel), Verint Systems (U.S.), SAP SE (Germany), and SAS Institute, INC. (U.S.)

DETAILED SEGMENTATION OF THE GLOBAL CONTENT ANALYTICS MARKET INCLUDED IN THIS REPORT

This research report on the global content analytics market has been segmented and sub-segmented based on the application, deployment type, vertical, and region.

By Application

• Speech Analytics

• Text Analytics

• Web Analytics

• Social Media Analytics

• Others.

By Deployment Type

• On-Premises

• Cloud

By Vertical

• Banking

• Financial Services

• Insurance

• Retail & Consumer goods

• IT & Telecom

• Healthcare

• Media & Entertainment

• Government

• Travel & Hospitality

• Others

By Region

• North America

  • The United States

  • Canada

  • Rest of North America

• Europe

  • The United Kingdom

  • Spain

  • Germany

  • Italy

  • France

  • Rest of Europe

• The Asia Pacific

  • India

  • Japan

  • China

  • Australia

  • Singapore

  • Malaysia

  • South Korea

  • New Zealand

  • Southeast Asia

• Latin America

  • Brazil

  • Argentina

  • Mexico

  • Rest of LATAM

• The Middle East and Africa

  • Saudi Arabia

  • UAE

  • Lebanon

  • Jordan

  • Cyprus