China Wet Pet Food Market

China Wet Pet Food Market Overview Analysis:

Wet Pet food is a dietary nutrient derived primarily from plant and animal sources and is widely consumed by pets for the general growth and development of their lives. Pet food provides several essential nutrients such as calcium, vitamins, iron, protein, iron, phosphorus, and others to meet a pet's nutritional needs. Animal food, such as wet food, helps fight allergies and skin infections to maintain the life of the animal. Additionally, pet food is a source of rice that improves quality of life, promotes healthy skin, and strengthens the immune system. The wet type of feed is preferred mainly when the animal is sick or has a poor appetite.

The China Wet Pet Food Market was estimated at USD x.xx billion in 2019 and is anticipated to reach about USD x.xx billion, recording a considerable CAGR throughout the forecast period (2020-2025).

Recent Developments

In April 2020, Nestlé Purina PetCare acquired the Lily’s Kitchen natural pet food brand, the UK's leading producer of natural wet and dry dog ​​and cat foods. Their product line perfectly complements Purina's existing brand portfolio. Established 12 years ago in founder Henrietta Morrison's kitchen, Lily's Kitchen has developed into an internationally recognized £ 85 million retail brand1. 

The 2018 acquisition of Ainsworth Pet Nutrition LLC was a key driver of JM Smucker Co.'s performance for fiscal 2019. The company's other business units: US Retail Coffee, US Retail Consumer Foods and International, and Far From Home year.

Market Drivers and Restraints:

The main aspects promoting the growth of the Chinese wet pet food market include the increasing pet population, growing pet adoption rates, rapid urbanization, and rising incomes of the middle-class population. The augmenting demand for high-quality and nutritious pet food, along with the growing awareness of animal welfare among pet owners, will drive the growth of the Chinese wet pet food market. In addition, the rising focus on pet humanization and increasing pet ownership in China will increase the demand for wet pet food in the market. The growing purchasing power of nuclear families, coupled with the growing focus on improving overall health and productivity, will further enhance market growth during the forecast period. Increasing consumer disposable income and growing demand for natural and organic pet food will boost the Chinese wet pet food market. In addition to this, the trend of consumers to maintain a diet suitable for the health of pets will further contribute to the growth of the Chinese wet pet food market. However, strict regulations for the production and import of pet food could hamper the Chinese market for years to come.

Market Segmentation:

According to the type, the dog food segment is expected to experience a faster CAGR during the forecast period because of the increased adoption rate of dogs and growing concerns about pet health among consumers. In addition, the surge in aging population and the increasing number of nuclear families are driving people to adopt pets, especially dogs, which in turn will further increase the demand for wet pet food in China. The growing demand for premium dog food will further drive the dog segment during the outlook period.

Based on the application, the regional wet pet food market is bifurcated into residential and commercial. Based on the distribution channel, the market is separated into offline retailers and online retailers. With the increasing penetration of smartphones and internet, the online retailers are likely to register the most substantial growth rate in the coming years.

Impact of COVID-19 on China Wet Pet Food Market

While food and beverage manufacturers and processors are more likely to be affected by a shortage of labor and raw materials that are essential in the production process, all its associated industries like wet pet food also had a severe impact of the coronavirus. The stringent lockdown conditions across the area resulted in the closure of production units and disruption in supply chain, which led to a decline in sales and revenue of wet pet food market in China. As China is the origin point for the spread of COVID-19, several nations have banned the imports from China, resulting in the losses in the overall wet pet food business.

Regional Analysis:

Wet Pet owners generally prefer pet foods that don't have overwhelming odors, reinforcing their preference for dry pet foods. In addition, dry pet food is considered the most convenient type of food in terms of storage, as well as for the diet of wet pet owners in China. Due to the increase in disposable income and the growing number of pet owners in China, the wet pet food market is foreseen to progress at a rapid pace in the country.

Leading Company

Nestle had the leading share of the China Wet Pet Food Market in terms of sales and revenue in 2019.

Key Players

The China Wet Pet Food Market is concentrated with well-established players that include Hill’s Pet Nutrition, Nestle SA, Mars Incorporated and Others.