The Global Champagne market size will be estimated to be USD 6.8 Billion in 2024 to reach 10.05 Billion in 2032 at a CAGR of 5.0 % over the prediction period 2024 to 2032.
Champagne is a product produced from grapes that are grown in the Champagne region of France. The grapes that are used are very specific such as Pinot Noir, Pinot Meunier, and Chardonnay. These grapes are fermented to make wine that contains about 9% of alcohol by volume. Champagne is also known as sparkling wine and is strictly regulated by Comité Champagne of France. The various wine-producing country produces sparkling wine similar to champagne, but any other wine which might resemble champagne cannot be sold or labeled as champagne. All champagnes are sparkling wines, but all sparkling wines are not champagne. Grapes that are grown according to the appellation rules are only allowed to make champagne.
The champagne market is growing steadily despite the recent drop in first-quarter sales in 2024 in major industries across the globe including the United States, France, Japan, Germany, the United Kingdom, Australia, Belgium, Italy, Switzerland and Scandinavia. On the other hand, in the previous year 2023, the market saw a significant rise in demand for premium Spanish sparkling wine in Germany with a 4.14 per cent and a 5.44 per cent surge in the US and Belgium combined. The United Kingdom also contributed with a 5.38 per cent expansion in sales. The emerging industry for Spanish products is Brazil where the trade went upwards by over 75 per cent. Interestingly, around 70 per cent of sales of Cava DO came from exports.
Whereas in the US wine industry, 40 per cent of smaller premium wineries are projected to grow further by 10 per cent and 34 per cent. They manufacture 1K to 5K cases with an average cost of over 50 dollars. In addition, Generation X and Z with Millennials now constitute 61 per cent of all wine consumers while Baby Boomers remain an important portion.
So, the champagne market is estimated to pick up the pace later in 2024 and thrive further during the forecast period.
The increased demand for high-end products, the influence of Western lifestyle and urbanization are driving the champagne market growth. Companies are using systematically designed and well-researched strategies to retain existing customers and also add new ones by developing innovative brand experiences.
Similarly, the premiumization of wines has completely taken over the U.S. wine industry with a steady inflow of revenue from premium wines despite a drop in overall industry volume. This trend is propelling the country’s champagne market. Further, it is believed that the retail sales of wines costing over 10 dollars for a 750 ml bottle will grow till the end of 2024 and into the next year.
The champagne market is also expanding due to the high demand for sparkling wine across key European countries like the United Kingdom, Germany, Spain and Belgium. As per the latest released 2023 sales data in 2024, the revenue from Cava registered a historical high. The Spanish manufacturers saw a 4 per cent annual surge and worldwide sales of 252 million bottles. It is a tremendous growth of more than 2.7 million than in 2022. The industry also witnessed the maximum expansion in Spain in 2023 with a 3.9 per cent increase in volume and a 10.6 per cent in value terms.
The champagne market is struggling to expand further due to climate change effects, consumer tastes and preferences and bad working and living conditions. The market growth suffered a major blow in 2023 during the autumn season when 5 workers lost their lives in Europe evidently from heat stroke at 96 degrees Fahrenheit. The examination also revealed terrible housing conditions like unclean, dilapidated and lacking sanitation facilities.
Another factor that decreases the market share is unpaid wages. During the same autumn season in 2023, wages were not paid to around 120k workers throughout the 2 to 3-week harvest which is to be performed by hand. It also involved manpower from Bulgaria and even North Africa. Such practices and behaviours are hampering the expansion of the champagne market size.
The costly production, maintenance of the vineyard, grape selection and traditional methods are causing considerable price increases. This is hindering the industry development.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2032 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2032 |
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CAGR |
5.00 % |
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Segments Covered |
By Grape, Type, Distribution Channel, Flavour & region. |
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Various Analyses Covered |
Global, Regional and Country Level Analysis; Segment-Level Analysis; DROC; PESTLE Analysis; Porter’s Five Forces Analysis; Competitive Landscape; Analyst Overview of Investment Opportunities |
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Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
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Market Leaders Profiled |
Moët Hennessy USA, LANSON-BCC, Vranken - Pommery Monopole, Champagne Laurent-Perrier S.A.S, Pernod Ricard, Rémy Cointreau, Martel, Louis Roederer, Taittinger |
The pinot meuniere segment is believed to dominate under this category and is expected to register a higher CAGR during the forecast period for the champagne market. Its ability to change a dull and flat mix into a wonderful item drives the segment forward. Moreover, it substantially contributes to some of Europe’s best-known and greatest sparkling wines. It also comes as a red grape, adding fruitiness, freshness, and roundness to the champagne mix. In addition, the consumption of wine is often perceived as a healthier option than other alcoholic drinks. Like, cardioprotective and neuroprotective effects because of the presence of polyphenols in champagne to show down the onset of degenerative disorders.
The prestige cuvee segment is anticipated to gain a significant share of the champagne market in the coming years. The segment is growing due to the high demand and these are produced in limited quantities with superior-quality grapes and are aged for prolonged periods in cellars. Their nuanced and complex flavours make them a preferred choice for wine lovers. Though the shipments fell by 6 per cent in 2023 they will continue to grow in 2024.
The Blanc De Blancs is another popular category in this industry with considerable global sales. It is renowned for its elegant, light and delicate flavours and is made from Chardonnay grapes. Its refined taste is preferred and well-established in the subtle champagne section. The rose champagne segment is also likely to propel and has a dedicated customer base.
The specialty stores segment is expected to hold a relatively high share of the champagne market. Customers in the United States and Asian countries prefer these specialty stores for purchasing wines and champagne. As per industry experts, personalised service, wider selection, special occasions, authenticity and trust drive the segment’s market share in the Asia Pacific region. In the United States, people favour these stores rather than online options. It is further characterised that supermarkets are not the most popular choice for champagne purchases but instead like specialty shops for various options and individualised service.
On the other hand, online stores also significantly contribute to the market growth over the forecast period. It is the fastest-growing segment which is quickly capturing market share in Europe, Singapore and other Southeast Asian countries. According to research, around 70 per cent of participants consider online purchasing essential, however, 96 per cent also prefer to buy through digital mode. Whereas in Europe, the people like to order online from specialty stores. Champmarket.com and Pepites-en-chanpagne.fr are examples of online retailers with the facility for gift wrapping.
The brut segment is projected to lead this category of the champagne market owing to higher inclination by European and American consumers making it the most popular style of champagne today. It is considered dry champagne and has a dry taste, with very low sugar levels. Moreover, the finesse and complex flavour of drier champagnes are greatly appreciated by Europe’s industry. For instance, champagne made from Methode Traditionnelle. Moreover, British customers drink more than 362 million bottles yearly. However, in America, rose champagne is rapidly becoming popular and is shifting towards premium and luxury prestige cuvees and vintage champagnes.
The Market for Champagne has been categorized on the basis of geography to offer a clear understanding of the global market, the world market for Champagne has been studied in four regions: North America, Asia Pacific, Europe, Latin America, and the Middle East and Africa. Among all regions, the global Champagne Market is likely to generate the highest revenue in North America, thanks to the conventional importance of alcohol in ceremonies. Europe has taken the second maximum share of the world champagne market. This is attributed to the high champagne consumption per capita in most European countries, including France, Germany, Italy, and the United Kingdom.
The rapid pace of urbanization worldwide has resulted in increased demand for luxury goods and services, especially in developing economies such as China, Brazil, India, and other LAMEA and Asia-Pacific countries. Additionally, the consumption of champagne on special occasions is considered a status symbol, which should provide manufacturers with lucrative opportunities to distribute and sell their products. Latin American countries offer many expansion opportunities to the main players. Another factor driving the growth of this market is the growing acceptance of alcohol consumption in the cultural beliefs of consumers in Latin America.
The Middle East and Africa is one of the main emerging regions, which will generate significant opportunities in the market during the anticipated period due to the Increasing spending by hotels, airlines and other services to store different flavored champagne will drive market growth. The region is expected to experience moderate growth during the forecast period due to the above factors. Turkey is considered a crucial market in the Middle East and Africa.
Key Companies In The Champagne Market are Moët Hennessy USA, LANSON-BCC, Vranken - Pommery Monopole, Champagne Laurent-Perrier S.A.S, Pernod Ricard, Rémy Cointreau, Martel, Louis Roederer, Taittinger
By Grape Used
By Type
By Distribution Channel
By Flavour
By Region
Frequently Asked Questions
Champagne is a sparkling wine produced in the Champagne region of France. It is known for its effervescence, distinctive taste, and association with celebrations and special occasions.
Several factors contribute to Champagne quality, including grape variety (mainly Chardonnay, Pinot Noir, and Pinot Meunier), terroir, climate, winemaking techniques, and aging process.
The Champagne market is influenced by various trends, including increasing demand from emerging markets, such as Asia-Pacific, rising popularity of rosé Champagne, growing preference for organic and sustainable production methods, and expanding online sales channels.
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