Canned Wine Market

Global Canned Wine Market Size (2024 to 2029)

As per our analysis report, the global Canned Wine Market is expected to reach USD 2015.18 Million by 2029 from USD 884.60 Million in 2024, growing at a compound annual growth rate (CAGR) of 17.9 % during the forecast timeline.

Global Canned Wine Market Drivers:

The increase in focus on the environmentally sustainable attributes of Aluminium packaging is expected to drive the canned wine market during the forecast period. In recent times, the world has been revolving around environmental sustainability. The worldwide canned wine market is fuelled by environmental sustainability and aluminum packaging sustainable characteristics. The beverage industry, including wine manufacturers, is more focused on adopting sustainability with the increased consumer consciousness and environmental apprehensiveness. The paradigm shift from glass bottles to aluminum cans is expected to signify a notable decrease in the carbon footprint of the wine industry. Aluminum cans are also lightweight and more compact, which helps decrease emissions from transportation, and they are recyclable, which has little impact on the carbon footprint when compared with other packaging materials. Aluminum cans are aligned with the environmental protocols, and products or brands also reflect their values when the aluminum packaging is used as it gives eco-friendly appeal. The canning process decreases the requirement of the energy-intensive and tremendous glass manufacturing process. Aluminum cans require less energy to produce and have a high recycling rate that guarantees that they can be repeatedly repurposed and reused based on the requirement. This will be consistent with the industry trend towards responsible consumption. The usage of aluminum cans by wine manufacturers not only establishes themselves as an environmentally conscious company but also makes the product and company make it appeal to the canned wine market as a premium on sustainability.                                                                             

Global Canned Wine Market Restraints:

There are several restraints that hinder the growth and expansion of the canned wine market. These include the conventional perception and anticipation linked with the packaging of wine. Over the past several years, glass bottles have become an established custom that endows wine with a sensation of prestige and genuineness in consumers' perceptions. To this established convention, the shift to aluminum packaging creates a challenge and results in distrust from certain consumers who assume that the tinned wine is a deviation from the traditional sophistication associated with the beverages. The firmly established perception among consumers is creating a constraining force that is preventing the adoption of tinned packaging by wine producers. Another significant obstacle is the complex regulatory framework for the packaging of alcoholic beverages. The regulations framework and restrictions concerning the packaging, labeling, and distribution of intoxicating beverages vary with the country. These regulations are subject to frequent changes and may limit the expansion and the adoption of alternate packaging methods for the wine. It requires an extra effort for the wine manufacturer to manage these various complex regulations. To adhere to these regulatory frameworks about packaging, labeling may limit the utilization of specific packaging materials.

Impact of COVID-19 on the Canned Wine Market:

The COVID-19 pandemic has had a significant impact on various markets, including the canned wine market. The pandemic has created both challenges and opportunities for the sector. The challenges include the closure of bars, restaurants, events, and outdoor activities, resulting in the decline of wine sales as there is consumption. It has affected sales of both bottled and canned wine. There is a disruption in the supply chain and distribution channels coupled with economic uncertainties, which has further increased the challenges. However, there are certain positive effects seen on the market, including the increased prevalence of e-commerce and online shopping with the increased stay-at-home. The direct-to-consumers have increased in popularity among consumers. The stay in the home and more time spent in the house encouraged the consumers to explore more new ways to enjoy wine. The convenience, portability, and smaller serving size of the canned wine make it more attractive to consumers for consumption at home and outdoor activities. 

REPORT COVERAGE: 

This research report on the global canned wine market has been segmented and sub-segmented based on product type, packaging size, distribution channel, and region. 

Global Canned Wine Market – By Product Type:

• Sparkling wine
• Still White Wine
• Rose

The Still white wine segment is expected to have a high market share in the canned wine market during the forecast period. Consumer preferences are in line with the widespread enchanting and refreshing qualities of white wine. Convenient canning packaging will further enhance the segment dominance in the market. The Rose segment is expected to experience rapid growth in the canned wine market. In social and outdoor environments, rose wine is rising in popularity, which is driving segmental growth in the market. The fragrant and light attributes of the rose, along with its convenient packaging and portability, are expected to contribute to its popularity among the consumer segment who are in search of a lively and practical wine-consuming experience. 

Global Canned Wine Market– By Packaging Size:

• 250 ml
• 375 ml
• 187 ml

The 375 ml segment is anticipated to have a significant share of the canned wine market. It is generally believed to be a balance between providing a lavish portion for a single serving and ensuring portability. This is the most preferred quantity by most of the consumers. On the other side, 250 ml is anticipated to grow at a rapid rate in the canned wine market. The increased widespread presence of moderation and portion regulation in recent times corresponds with the reduced volume. It attracts more customers who are in search of lighter and more portable wine alternatives. The combination of the flexibility and convenience of the 250 ml container makes it a leading segment in the market.

Global Canned Wine Market– By Distribution Channel:

• Supermarket/ Hypermarket
• Online
• Other stores

The supermarkets/ hypermarkets are expected to have a significant share of the canned wine market. These stores have ample shelf space, which will be more attractive to a wide range of consumers with different tastes. This segment has the required resources to exploit the rising demand for canned wine. Online retail stores are anticipated to grow at a more rapid rate owing to the expansion of e-commerce in recent years. The convenience and extensive product offerings of online retail stores make them more appealing to most customers. The ability to peruse and purchase tinned wines from the stores near the residence at their convenience establishes online retail as a lively and rapidly growing distribution channel.

Global Canned Wine Market- By Region:

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa

North America is expected to have a high share of the canned wine market during the forecast timeline. There are several factors that are boosting the growth of the market in this region. The combination of the prevailing cultural trend towards convenient lifestyles and the transferrable characteristics of tinned wine is evident. The combination of convenience and high quality is more appealing to the consumers of North America and is propelling the substantial growth of tinned wine. The strong wine culture, coupled with the propensity for innovation in the beverage sector, is considered to be further enhanced, and these are present in nations like the United States. The presence of extensive distribution networks, such as protruding retail chains and flourishing e-commerce sectors, offers profuse opportunities for tinned wine products to have easy access and to be displayed prominently. The adoption of sustainable and environmentally friendly practices in this region adds to the favorable factor for market growth.

North America is expected to have a high share of the canned wine market owing to the combination of the prevailing cultural trend towards convenient lifestyles and the transferrable characteristics of tinned wine, which is evident.

KEY MARKET PLAYERS:

Key market players of Canned Wine Market are Nion Wine Company, Francis Ford Coppola Winery, Electric Sky Wine, The Infinite Monkey Theorem, MANCAN Wine, Backpack Wine Company, House Wine, Sans Wine Company, Lila Wines, Canned Wine Company, E & J Gallo Winery.

RECENT HAPPENINGS IN THE MARKET:

• In 2023, The Copper Crew was acquired by the Canned Wine Company. The Copper Crew is a group that co-founded the Wine Traders for Alternative Formats (WATF). The acquisition aligns with the canned wine company's commitment to expanding its portfolio and excelling in tinned wines. The main aim of the acquisition is to excel in the tinned wine, expand the portfolio, and be a part of the sustainability initiatives.
• In 2023, the portfolio of premium canned wines and spritzers of the Bev was acquired by the E & J Gallo Winery. Strengthening the growth strategy in supporting the goal of providing outstanding quality wine to consumers is the main aim of this acquisition.