The size of the Brazilian food service market is expected to record a CAGR of 12.3% from 2024 to 2029.
The Brazilian Food Service market contains several high-end hotels and restaurants that deliver international cuisines to differentiate from their competitors, develop new market niches, and attract the attention of high-end consumers. The logistics, price and bureaucratic costs of imported products are pushing more new chains to find native dealers to obtain products with more consumers willing to try new cuisines. According to the Brazilian Association of Food Processors (ABIA), around one million food service establishments are spread across the country, with more than 95% of establishments characterized as small and medium-sized family businesses. Large multinational food service chains represent less than 5% of food service companies. The restaurant sector is marked by informality, which is why analysts frequently refer to sales from the agri-food industry directed to this channel to estimate the size of the restaurant sector.
More and more food service establishments are entering the country due to the aging population with higher disposable incomes that require kitchens in food service restaurants. In addition, the busy lifestyle of the country's workforce leads to takeaways, as well as home delivery trends, leading to innovations in distribution channels in the Food Service market. For example, companies are partnering with online food service providers to expand their reach and customer base. In 2017, the United States accounted for 8% of total Brazilian agricultural imports, and Brazilian imports of consumer products to the world reached $ 4.2 billion, an increase of 1.6% over last year. Exports of consumer products from the US to Brazil increased by 7.6%, which assisted the US in preserving part of its marketplace of 6%. The Mercosur countries (Argentina, Uruguay, and Paraguay) and Chile enjoy a tax-free state, and China is considered a source of cheap goods for Brazil, while the United States and Europe compete directly, face the same level of prices and challenges of prices, and deliver similar products.
European companies are becoming aggressive in the regional market and have benefitted from the idea that Brazilian consumers have various products originating in Europe. However, the United States can compete in quality and price and increase its participation in the Brazilian market. The trend of consumers who shop frequently on online channels due to busy hours and the availability of different online kitchens has led to the channel's popularity for buying food products. Consumers also buy food from online channels due to its ease, speed, and accuracy. As a result of this factor, third-party online ordering and delivery services are becoming increasingly popular in Brazil as more and more companies enter the market through online platforms, resulting in an increase in consumer purchases in the country.
The market for Brazil's Food Service has been categorized on the basis of geography to provide a deeper understanding of the local business. The Brazil Food Service market is extremely fragmented, owing to the occurrence of a number of disorganized players that dominate the market. The renowned food service providers in Brazil are embarking on the expansion of this business and innovations based on online food services.
Some of the main players in the food service market are McDonald's, Starbucks Coffee Company, Domino's Pizza Inc. and Yum! CSR marks. McDonald's had the largest share of the Brazil Food Service Market in terms of sales and revenue in 2019.
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