Bone Broth Protein Market

Global Bone Broth Protein Market Size (2024 to 2029)

The Global Bone Broth Protein Market size is expected to grow at a CAGR of 7.7% during the forecast period 2024 to 2029 to reach USD 112.27 million by 2029 from 77.48 million in 2024. 

Current Scenario of the Global Bone Broth Protein Market

Bone broth protein has gained significant popularity among health enthusiasts as a nutritional supplement.

It is often praised for its potential to enhance the immune system, support joint health, and improve skin and digestion. Manufacturers claim that bone broth protein is produced by subjecting chicken bones, ligaments, tendons, and water to high pressure and sustained heat.Similar to its historical usage in European restaurants, bone broth continues to attract individuals seeking to prioritize their health. It aligns well with the prevalent Paleo Diet, a low-carb, high-protein eating regimen in the U.S., where bone broth holds a significant place. The trend toward bone broth is also fueled by its recognition as a nutritional supplement among athletes, celebrities, and wellness enthusiasts globally. Additionally, bone broth protein appeals to those who have dietary restrictions, being dairy-free, soy-free, gluten-free, and compliant with the paleo lifestyle. The growing demand within the fitness and health food and beverage sector has further contributed to the expansion of the bone broth protein market.

The rising demand for bone broth protein presents manufacturers with a multitude of opportunities within the Bone Broth Protein Market. The e-commerce sector, with its global consumer outreach, stands as a significant avenue for bone broth protein manufacturers. This platform allows manufacturers to tap into a vast consumer base simultaneously. As consumers increasingly seek novel and unique flavors and tastes in their bone broth protein choices, manufacturers can cater to this demand and target a broad spectrum of individuals. Moreover, the widespread demand for bone broth protein across various age groups further amplifies the potential for manufacturers to establish a substantial presence within the bone broth protein market. 

MARKET DRIVERS

The increasing demand for health and fitness-oriented food and beverages is propelling the growth of the bone broth protein market.

The bone broth protein market is experiencing a substantial upswing, primarily propelled by the surging production and consumption of health and fitness-focused food and beverages worldwide. A shift in consumer preferences toward animal-derived protein-based nutrition is playing a pivotal role in driving the expansion of the bone broth protein market. The escalating trend of incorporating protein-rich, ready-to-eat, and ready-to-drink products into diets is also serving as a catalyst for the market's growth.

Moreover, the Bone broth contains gelatin, which has the potential to transform into collagen within the body, which is particularly beneficial for joint health. The cartilage within joints undergoes gradual wear and shrinkage due to ongoing usage. This ongoing process can place additional strain on the joints, potentially leading to damage due to increased pressure. For instance, a comprehensive review from 2017 featured in the Sports Medicine journal suggests that both laboratory and animal studies provide evidence of gelatin supplementation contributing to heightened collagen levels in tissues. This effect could play a role in safeguarding joints against unnecessary stress. Thus, incorporating bone broth into one's diet presents a viable means of introducing gelatin, which in turn may offer protective benefits to these joints.Therefore, the increasing inclination toward the consumption of nutritious edibles and beverages as a preventive measure against pharmaceutical interventions is playing a pivotal role in driving the bone broth protein market expansion. 

MARKET RESTRAINTS

The factors likely to hamper the market growth of the Bone Broth Protein Market could be the shift of consumers towards embracing ethically-produced food options that do not involve harm to animals. Bone broth is derived from the bones, skin, cartilage, ligaments, and tendons of animals, often obtained through methods involving violence, such as slaughtering cows, chickens, ducks, bison, turkeys, lambs, deer, and various other species. Given the demonstrated benefits of both human health and animal welfare in adopting a vegan lifestyle, with the Academy of Nutrition and Dietetics highlighting its potential to reduce the risk of chronic degenerative diseases like heart disease, cancer, obesity, hypertension, and diabetes, individuals with heightened concerns for animal welfare may opt to refrain from consuming bone broth protein.Furthermore, the high price associated with bone broth protein will likely hamper the sales of bone broth protein. The production of bone broth requires a considerable level of expertise and entails a time-intensive procedure. Employing high-tech machinery for large-scale manufacturing of bone broth powder contributes to the elevated cost of the final product. However, the presence of more affordable animal-based protein alternatives is anticipated to limit the growth potential of the bone broth protein market.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Bone Broth Protein Market By Source

Based on the source, the chicken segment dominated the Bone Broth Protein Market in 2023, and it is anticipated to grow at the highest CAGR during the projected period.

This dominance can be attributed to the widespread availability and broader acceptance of chicken-based bone broth across various countries. For instance, the prevalence of moisturizing minerals like potassium, magnesium, and phosphorus is higher in chicken bone broth, potentially making it advantageous for skin and joint health. Within the United States, an estimated 54 million people are afflicted by arthritis, with adults accounting for 23 percent of this statistic. Furthermore, around 24 million adults experiencing arthritis encounter mobility limitations, and a significant proportion - over 25 percent - of adults with arthritis contend with substantial joint discomfort. This will eventually raise the demand for the chicken segment in the upcoming period.

On the other hand, the beef segment is likely to record substantial market growth.

Global Bone Broth Protein Market By Nature

Based on its nature, organic is expected to dominate the Bone Broth Protein Market during the forecast period.

This dominancy is due to the increasing consumer inclination towards organic products. Nourishing the skin with vitamins, minerals, amino acids, and healthy fats is a strategy for promoting a healthy appearance. Organic, grass-fed bone broth encompasses these essential nutrients alongside naturally occurring collagen. However, considering the cost-efficiency aspect, demand for conventional products also remains significant. Organic products typically command a premium price, making them financially inaccessible to all individuals, consequently stimulating demand for non-organic alternatives. This pattern exemplifies the dynamics at play within the market. Thus, conventional products will keep on driving the bone broth protein market.

Global Bone Broth Protein Market By Type

Based on the type, the liquid segment within the bone broth protein market is likely to lead the market.

This liquid segment is set to offer consumers a convenient way to consume bone broth in liquid form, catering to on-the-go lifestyles. Nonetheless, the prevailing segment expected to hold sway is the powder segment, owing to its adaptability in tailoring broth quality based on individual preferences. This preference stems from the attraction of individuals who seek distinct flavors and textures in their dietary choices.

Global Bone Broth Protein Market By Flavor

Based on flavor, the market for flavored variants like chocolate, coffee, or vanilla is poised for expansion, driven by diverse customer taste preferences on a global scale. While the inherent taste of traditional broth might not be particularly alluring to many individuals, the inclusion of preferred flavors notably enhances its palatability. Moreover, other flavors are also likely to drive market growth.

Global Bone Broth Protein Market By Distribution Channel

Based on distribution channels, the online retail segment is poised for rapid expansion, facilitated by its capacity to effortlessly connect with a wide audience and the convenience it offers by enabling product orders from the comfort of one's home, eliminating the need to venture outside. For instance, a Google study indicates that approximately 40% of individuals in the US are enticed by online shopping, reflecting the substantial time they dedicate to engaging in virtual retail experiences. On the other hand, hypermarkets and specialty stores are likely to record a moderate CAGR during the forecast period.

REGIONAL ANALYSIS

North American region is projected to record its dominance in the bone broth protein market during the forecast period.

Driven by surging demand and preference for broth protein attributed to health and beauty applications. Additionally, the emerging trend of favoring fortified foods within the region bolsters its potential to secure a substantial market share. 

Conversely, the Asia Pacific region is expected to witness rapid growth throughout the forecast period.

Buoyed by the increasing demand for health-conscious food and beverages in response to shifting lifestyles. For instance, awareness about health importance gains traction in the region, and the prevalence of chronic pain, estimated to range from 12% to 45% of the population, fosters a demand for enhanced food products, creating a favorable landscape for the bone broth protein market.

KEY PLAYERS IN THE GLOBAL BONE BROTH PROTEIN MARKET

The Key Market Players of Bone Broth Protein Market are Ancient Brands LLC, Protein Essentials LLC, Xi’an Lvyuan Technology Industrial Co. Ltd, One Step Ahead Marketing LLC, Perfect Supplements LLC, LONOLIFE, International Dehydrated Foods, Inc, Erie Bone Broth LLC, By- Brown LLC, Maxim Zenwise OPCO LLC, and others.

RECENT HAPPENINGS IN THE MARKET

•  In Jan 2022, Natrol and Jarrow Formulas, prominent names in the vitamin and supplement industry, merged to establish a fresh entity known as Vytalogy Wellness (Vytalogy). While the products that consumers have grown accustomed to will still bear the Natrol and Jarrow Formulas names, our new corporate identity, Vytalogy, encapsulates the company's dedication to infusing vitality and wellness into the lives of consumers.
•  In August 2019, PaleoPro Introduces Novel and Unique Primal Protein Bars. This launched Primal Protein Bars by PaleoPro are skillfully created using the renowned grass-fed, pasture-raised protein from Paleo Pro, along with an assortment of nuts and superfood ingredients.

DETAILED SEGMENTATION OF THE BONE BROTH PROTEIN MARKET INCLUDED IN THIS REPORT

This research report on the global bone broth protein market has been segmented and sub-segmented based on source, nature, type, flavour, distribution Channel, and region.

By Source

• Beef
• Chicken

By Nature

• Organic
• Conventional

By Type

•  Powder
•  Liquid
•  Tablet
•  Bars

By Flavor

• Pure
• Turmeric
• Greens
• Coffee
• Cinnamon
• Apple
• Vanilla
• Chocolate
• Banana cream

By Distribution Channel

• Online stores
• Hypermarkets
• Drug stores
• Specialty Stores

By Region

• North America
• Europe
• Asia-pacific
• Latin America
• Middle-East and Africa