The global body scrub market was valued at USD 2.36 billion in 2023. The global market size is expected to grow at a CAGR of 6.21% from 2024 to 2032 and be worth USD 4.06 billion by 2032 from USD 2.51 billion in 2024.
The body scrub is a cosmetic that provides exfoliation of the skin, which gently removes or rubs the layer of dirt on the surface. The main reason to use scrubs in the procedures is to remove dead skin cells. The exfoliating ingredients of the body scrubs help clean and rejuvenate skin. The body scrub is also called body enamel so that your skin looks fresh, clean, and soft. Women widely use body scrub products; however, as the trend of male beauty has increased, male users have increased.
The body scrub market growth is accelerating due to higher consumer energy consumption along with a more excellent supply of products from manufacturers around the world. The popularity of skin cleansing agents, especially body scrubs in developing countries such as India, China, and Brazil, is a recent trend. It is also used as an anti-tan product to reduce skin opacity, as a moisturizer in beauty salons, and is expected to energize the body scrub market over the next few years.
Body scrubs come in the form of various skin types, liquids, gels, powders, and creams. Products that use coconut oil as a base ingredient have anti-inflammatory properties, which have gained popularity and which, together with moisturizing ingredients, can gently treat skin allergies. The application of body scrubs to treat skin problems such as acne, imperfections, aging, and pigmentation is supposed to help the market boom in the coming years. The most used scrubs include coffee, sugar, and salt as the main ingredients. Coffee contains antioxidants that help eliminate toxins, improve skin condition, and feel renewed. Sugar scrub is a natural moisturizer that moisturizes and softens the skin. Salt products are rich in magnesium sulfate and minerals to improve the skin. All these benefits are likely to fuel the growth of the global body scrub business in the foreseen years.
However, products that contain chemical components can cause allergic reactions to specific skin types, which are factors that can hinder market growth. Several companies are focusing on natural and herbal ingredients to overcome this hurdle.
REPORT METRIC |
DETAILS |
Market Size Available |
2023 to 2032 |
Base Year |
2023 |
Forecast Period |
2024 to 2032 |
CAGR |
6.21% |
Segments Covered |
By Product Type, Form, Content, Application, Skin Type, Distribution Channel and Region |
Various Analyses Covered |
Global, Regional and Country Level Analysis; Segment-Level Analysis; DROC; PESTLE Analysis; Porter’s Five Forces Analysis; Competitive Landscape; Analyst Overview of Investment Opportunities |
Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
Market Leaders Profiled |
Sephora Inc., The Body Shop, Shiseido, Lancome Paris, Clinique, 3Lab Inc., Innisfree Corporation, Kracie Holdings, Ltd., BioRepublic Skin Care, Yunos Co. Ltd., ES Cosmetic, Star Skin Beauty Group AG, Tonymoly Co. Ltd and Estee Laude |
The coffee scrub segment is the latest trend in the world market and is anticipated to account for a prominent share in the coming years.
With increasing health concerns, consumers are preferring body scrubs with herbs and natural ingredients.
Commercial applications like salons and spas account for an outstanding share of the worldwide market, which is foreseen to continue at the same pace in the coming years.
Offline can be divided into hypermarkets and supermarkets, independent retailers, pharmacies, convenience stores, cash and portable stores, and department stores. All these offline channels accounted for the largest share in terms of revenue in the global body scrub market. Online channels are likely to witness a considerable CAGR in the next few years, with the increasing e-commerce.
In recent years, the number of women working in many Asian countries has increased significantly, leading to increased income and available expenses in consumer goods, which include personal care products. Europe is a great player in the industry and is expected to have an annual compound annual rate of 5.3% during the forecast period. The most profitable markets in the region include France, Germany, the United Kingdom, and Spain.
One of the main factors driving this market is the high consumption of consumers, which means higher spending on various skincare products. Milk-based body scrubs are trendy in the cold regions of North America to retain the necessary moisture and exfoliate.
Sephora Inc., The Body Shop, Shiseido, Lancome Paris, Clinique, 3Lab Inc., Innisfree Corporation, Kracie Holdings, Ltd., BioRepublic Skin Care, Yunos Co. Ltd., ES Cosmetic, Star Skin Beauty Group AG, Tonymoly Co. Ltd, and Estee Lauder are the companies playing a notable role in the global body scrub market.
By Form
By Content
By Application
Skin Type
By Distribution Channel
By Region:
Frequently Asked Questions
The global body scrub market was valued at USD 2.51 billion in 2024.
The growing consumer awareness about skincare, rising disposable income, and the trend toward natural and organic products are majorly driving the body scrub market growth.
Regions such as North America and Europe are experiencing substantial growth due to a strong focus on personal grooming and skincare.
The COVID-19 pandemic initially led to a decrease in sales due to economic uncertainty, but the market has since rebounded as consumers continue to prioritize self-care.
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