Bleaching Agents Market

Bleaching Agents Market Size and Forecast (2024 to 2029)

The Global Bleaching Agents Market size is expected to grow at a CAGR of 4.7% during the forecast period 2024 to 2029 to reach USD 1,120 million by 2029. The market share was estimated at USD 892 million in 2024.

Bleaching agents are substances that remove color or stains and lighten or whiten materials through some chemical reactions. They are commonly used in the pulp and paper industry, households, and in the textile industry. However, bleaching agents play a crucial role in the food and beverage industry by removing or reducing color pigments and enhancing the visual appearance of food products. There are numerous bleaching agents used in food products, such as benzoyl peroxide that whitens flour, hydrogen peroxide that improves the visual appearance of milk and dairy, chlorine dioxide that lightens certain fruits and veggies, etc. Natural sources like lemon juice and sunlight also act as mild bleaching agents.

DRIVERS

One of the major drivers of the bleaching agents market growth is the growing demand for bleaching agents in the food and beverages industry. As consumers are seeking attractive food and drinks, they want their food products to look nice, and here bleaching agents help manufacturers to make products attractive to satisfy the consumer's demand. These agents help to remove undesired colors and make the food and beverages look better. Due to this attribute, there is an increased demand for bleaching agents in the food and beverage industry, leading to boosting market shares.

Especially the increased demand for bread and bread-related products is significantly driving the market growth. Bread is the foremost food consumed by lots of people globally, so its visual appearance is important to attract consumers. Bleaching agents make bread a whiter, soft, and more attractive product when used in bread flour; this can be done by removing pigments and unwanted colors. Hence, increased consumption of bread and bread-related products contributed to the rising demand for bleaching agents, ultimately influencing the share of the market.

The increasing disposable income is further driving the bleaching agents market growth. As the income of people increases, their purchasing power also increases, and this leads to an increased demand for premium and more attractive food products. Consumers are ready to pay for products that look great and have high quality. This market trend of rising demand for premium and high-quality products due to high disposable incomes is contributing to an expansion of the market size.

RESTRAINTS

The increasing health awareness and environmental concerns are restraining the market growth. Because some of the bleaching agents are dangerous for the consumers and the environment, if not handled or disposed of carefully, such chlorine-based bleaching agents can release harmful fumes that can badly impact both the consumers' health and the environment by polluting air and water, posing several challenges for the manufacturers and consumers and leads to follow safety guidelines when using these products. This attribute restricts the market demand.

Another major restraint for the bleaching agents market demand is stringent regulations on flour bleaching agents. In many regions and countries, there is a specific set of limits on the amounts and types of bleaching agents that can be used in flour. This is due to health and safety concerns.

Stringent regulations on flour bleaching agents can indeed act as a restraint to the market. Many countries and regions have set specific limits on the types and amounts of bleaching agents that can be used in flour due to health and safety concerns. Because some of the bleaching agents break down into harmful by-products while baking the food products, due to this, regulatory authorities restrict the use of certain bleaching agents in flour. This is limiting the wide adoption of the bleaching agents market.

OPPORTUNITIES

The rising technological advancements in flour quality assessment are offering significant growth opportunities for the market. These improvements help to evaluate flour properties more accurately and efficiently. Due to this, manufacturers can minimize the usage of bleaching agents and ensure consistency and cost-effectiveness. Also, these advancements in the flour quality assessment help to satisfy the regulatory requirements, and flour products can differentiate in a competitive market. This will contribute to an increase in market demand due to ease and advanced solutions.

Also, the growing urban population is providing growth opportunities for the market. As urbanization is at the surge, there is an increased demand for packaged and processed food products. This is inducing more demand for bleaching agents to improve the visual appearance and texture of food products. By using various bleaching agents, food and beverage industry manufacturers can enhance the appearance of their food products can introduce new and innovative food product alternatives, and this can lead to attracting more consumer base. This attribute is significantly driving the market demand.

COVID-19 Impact on Bleaching Agents Market

COVID-19 significantly impacted the market growth. The demand for cleaning and disinfection products with bleaching agents increased during the pandemic due to hygiene. But the demand for the bleaching agents market declined in the food and beverage industry due to reduced consumer demand for packaged and processed food products during the pandemic to maintain good health. Also, supply chain disruptions, transportation restrictions, etc., majorly affected the beaching agents' market growth due to delays in the raw material sourcing and delivery of the final products. This led to a decline in the market share during the pandemic.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Bleaching Agents Market Analysis By Type

The hydrogen peroxide segment is anticipated to dominate the bleaching agents market during the projected period. Because hydrogen peroxide is widely used in flour, sugar, dairy products, etc, to whiten them. Hydrogen peroxide is also used for sterilization and disinfection in the food industry. Due to its antimicrobial properties, it helps to extend the shelf life of several food products, which is influencing the shares of the market. However, the azodicarbonamide segment is expected to grow significantly during the forecast period, owing to its use as a flour-bleaching agent in the food industry. Also, it helps to improve the texture and appearance of the food products like bread, cakes, etc.

Global Bleaching Agents Market Analysis By Forms

The powder segment is ruling the market during the projected period because the powder form of bleaching agents is commonly used in the preparations of several food products, as it is easy to handle and transport. At the same time, the liquid segment is expected to grow at the fastest rate in the upcoming years as they are widely used in various food product formations and provide a good texture and appearance to them. This is influencing the market growth.

Global Bleaching Agents Market Analysis By Application

By application, the flour segment is dominating the bleaching agents market share during the forecasted period as they are largely used to whiten flour and also act as an oxidizing agent that enhances the quality of final products. Bleaching agents enhance dough-handling properties during bread preparations. These factors are contributing to an expansion of the market size. At the same time, the bakery products segment is expected to grow at the fastest CAGR during the forecasted period as they are highly used in bakery products and enhance the appearance, texture, and quality of the food products. This is inducing an increase in market demand.

REGIONAL ANALYSIS

Asia Pacific is ruling the bleaching agents market shares during the forecasted period. Because in this region, bleaching agents have large applications in food industries like bakery, confectionery, dairy, etc. Also, the increased consumers demand for premium products is driving market growth in the Asia Pacific region. However, the North American region is expected to grow at the fastest rate, owing to the presence of vast and diverse food processing industries in this region, which requires more bleaching agents and hence increases the market demand.

KEY PLAYERS IN THE GLOBAL BLEACHING AGENTS MARKET

The global bleaching agents market is concentrated with well-established players. Key players in the market include BASF, Aditya Birla Chemicals, Evonik, Solvay, AkzoNobel, Hawkins, Inc., Siemer Milling, Peroxychem, Spectrum Chemicals and Gujarat Alkalies, and Chemicals

DETAILED SEGMENTATION OF THE GLOBAL BLEACHING AGENTS MARKET INCLUDED IN THIS REPORT

This research report on the global bleaching agents market has been segmented and sub-segmented based on type, forms, application and region.

By Type

• Azodicarbonamide
• Hydrogen Peroxide
• Ascorbic Acid
• Acetone Peroxide
• Chlorine Dioxide​​​​​​​

By Forms

• Powder
• Liquid​​​​​​​

By Application

• Bakery Products
• Flour
• Cheese

​​​​​​​By Region

• North America 
• Europe
• The Asia Pacific
• Latin America 
• The Middle East and Africa