The global beetroot powder market size is expected to grow at a CAGR of 5.10% during the forecast period 2024 to 2032 to reach USD 20.72 billion by 2032 from USD 13.92 billion in 2024. Increased awareness of the harmful effects of synthetic or chemical components in a variety of products can increase the use of natural ingredients, supporting this target market.
Beets powder is used to flavor and color various foods and is a new antioxidant that is gaining popularity with health-conscious consumers. Beet powder can be an excellent addition to the human diet these days. Beet powder is made up of betaine phytochemicals that help the proper functioning of the cardiovascular system and help process amino acids in the kidneys and liver. Beet powder is also a rich source of chlorine, iodine, iron, magnesium, calcium, potassium, phosphorus, copper, sodium, riboflavin, thiamine, vitamins, fiber, and so on that can improve the oxygen content in the blood. The surge in the usage of beet powder in cosmetic, pharmaceutical and food-based industries are predicted to improve the booming growth during the calculated period.
Additionally, increasing the use of powdered beets in hamburgers and pizzas, along with an increase in disposable income, is another factor expected to drive growth in the global target market. In addition, the increased use of beet powder in the cosmetics industry due to changes in consumer preference for organic foods high in antioxidants increased preference for ready-to-eat consumers, and lifestyle changes of consumers have led to sales growth worldwide. One of the other factors expected to lead the modern root powder market. The demand for beet powder in the food and beverage sector is increasing. 1 tablespoon of beet powder is nutritionally equivalent to 1 beetroot. In the food industry, beet powder can be used as a food colorant, flavor enhancer, and others. Due to the health benefits provided by beet powder, the consumption of the young population is increasing. As beet powder improves the flavor and nutritional value in the food, the call from the fast food industries is increasing due to the consumption of pizzas and burgers, which in turn is driving the usage of beet powder. Beet powder is also used in the cosmetic industry due to its high antioxidant content, which promotes market demand. Increasing awareness of the use of personal care and natural ingredients in these products can fuel industrial growth as demand for natural cosmetics and personal care products increases. Beetroot powder is widely used in cosmetics, including anti-aging scrubs, face masks, creams and lotions, and removes anti-aging free radicals to prevent skin aging. Beetroot powder is also used for lip balm and lip gloss, giving red or pink to accelerate product demand.
Increased health care awareness among consumers that can increase demand for a variety of health functional food products can lead to modern market demand for powders. Beet powder is widely used because athletes improve performance and reduce muscle pain. It also lowers blood triglyceride levels to help with liver disease and lower blood pressure to maintain balanced health and promote demand for products. Major manufacturers are focusing on collaborating with local players to improve product offerings and expand their geographic presence, and existing players are directing them to offer naturally-sourced products due to consumer penchant for organic products. Beetroot powder consists of betaine phytochemicals and is very useful for the proper functioning of the cardiovascular system and helps to process amino acids in the kidneys. The call for beet powder in the food and beverage industry is multiplying. In the food industry, beet powder is also used to add color to flavor enhancers, flavoring agents, and various food products. Due to the health benefits of sugar beet powder, consumption of sugar beet powder is increasing among younger populations. To increase flavor and increase nutritional value, the use of beet powder in various fast foods, such as pizzas and hamburgers, has increased, which has intensified its demand. Beet powder has also been used in the cosmetic industry to promote demand for beet powder due to its high antioxidant content.
REPORT METRIC |
DETAILS |
Market Size Available |
2023 to 2032 |
Base Year |
2023 |
Forecast Period |
2024 to 2032 |
CAGR |
5.10% |
Segments Covered |
By Application, Type, Distribution Channel, Packaging, and Region |
Various Analyses Covered |
Global, Regional & Country Level Analysis; Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities |
Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
Market Leaders Profiled |
Yesraj Agro Exports Pvt, Radiance Ltd, NutraMarks, Bioglan, Nature's Way Products LLC, Natures Aid Ltd, Go Superfood, Super Sprout LLC & Juices International Pty Ltd, Botanical Ingredients Ltd and Others. |
Based on regional segmentation, the global beet powder market covers Asia Pacific, North America, the Middle East and Africa, Eastern Europe, Latin America and Western Europe. The beet production areas are France, Germany, Ukraine, Russia and the United States. North America, led by the Canadian, Mexican and US beet powder market sizes, should register significant growth during the forecast period. Growth in the food and beverage market may accelerate product growth as demand for natural food colors increases and interest in synthetic colors increases. Beet powder is widely used as a natural food coloring in a variety of foods such as curries, smoothies, gravy, ketchup, pancakes, and red velvet cakes, giving it a red color to promote the growth of the local market. The size of the sugar beet market, led by the United Kingdom, France and Germany, will continue to show significant growth by 2025. As the trend towards personal care increases, the demand for personal care products may increase, leading to resulting in a larger regional market. Beetroot powder maintains the elasticity and firmness of the skin, making it a widely used anti-aging cream and lotion with excellent antioxidant properties that drive local demand for products. The modern Asia Pacific powder market, led by China, Japan and India, is expected to grow significantly by 2025. Increased consumer awareness of a healthy lifestyle and increased sports activity to improve sports performance are key factors in the regional growth of products. Beet powder is used to prevent liver and kidney disease because it contains betaine plant chemicals that improve cardiovascular function. It also increases nitric oxide levels in the human body, affects blood vessels, lowers blood pressure, improves sports performance, and promotes local demand for products.
Major Key Players in the Global Beetroot Powder Market are Yesraj Agro Exports Pvt, Radiance Ltd, NutraMarks, Bioglan, Nature's Way Products LLC, Natures Aid Ltd, Go Superfood, Super Sprout LLC & Juices International Pty Ltd, Botanical Ingredients Ltd and Others.
By Application
By Type
By Distribution Channel
By Packaging
By Region
Frequently Asked Questions
Key trends include the use of beetroot powder in sports nutrition, its application as a natural food colorant, and the development of innovative beetroot-based products such as juices, smoothies, and snack bars.
Challenges include the potential for oxidation and loss of nutrient potency during processing and storage, competition from other superfoods, and ensuring consistent quality and supply of raw materials.
The future outlook is positive, with expected growth driven by increasing health awareness and demand for natural and functional foods. Continued innovation and expanding applications in various food and beverage products are likely to support market expansion.
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