Bathroom Accessories Market

Global Bathroom Accessories Market Size (2024 to 2032)

The size of the global bathroom accessories market was valued at USD 21.88 billion in 2023, and the global market size is estimated to be worth USD 56.32 billion by 2032 from USD 24.30 billion in 2024, growing at a CAGR of 11.08% from 2024 to 2032.

MARKET OVERVIEW

Bathroom accessories refer to a range of fixtures and decorative items essential for the functional and aesthetic enhancement of bathroom spaces that includes towel racks, soap dispensers and mirrors. Bathroom accessories serve both practical purposes such as organization, convenience and aesthetic goals and contribute to the overall ambiance of bathrooms. The demand for bathroom accessories is on the rise. Rapid urbanization, home improvement trends and construction activities have been constantly hiking the demand levels for bathroom accessories. As bathrooms are integral spaces in homes and commercial properties, there is a continual need for accessories to facilitate daily hygiene routines and personalize living spaces.

The global bathroom accessories market is expected to witness steady growth during the forecast period owing to rising disposable income, increasing consumer awareness about home decor, and a growing trend of bathroom renovations. Manufacturers are innovating with new materials and designs to meet evolving consumer preferences and sustainability requirements, catering to a market that values both functionality and style in bathroom design.

MARKET DRIVERS

The growing urbanization, increasing housing construction worldwide and rising emphasis on home renovation and interior design are primarily driving the global bathroom accessories market growth. The rapid urbanization is resulting in the increasing construction of residential and commercial properties, which is further resulting in the increasing demand for bathroom accessories. The population moving to urban areas is also significantly growing worldwide, which is further fuelling the demand for functional and aesthetically pleasing bathrooms in homes, apartments and commercial buildings. In addition, the construction industry is experiencing significant growth. Rise in the construction activities contributes to the demand for bathroom accessories as essential components of newly built properties. As per the projections by the International Energy Agency (IEA), global construction activity will grow by 85% by 2050 and China, India, and the United States are accounting 57% of the total increase. The focus on home improvement and interior design has increased tremendously in recent years and considering that, homeowners have been investing in upgrading and renovating their bathrooms, which is expected to result in the increased demand for bathroom accessories and contribute to the global market growth. As per the research by Houzz, bathroom renovations were the second most popular type of home renovation project in 2020 with 81% of homeowners planning to renovate their bathrooms.

The growing disposable incomes allow for more spending on home decor and the rapid expansion of the hospitality sector requiring bathroom upgrades is further boosting the growth rate of the global bathroom accessories market growth. Due to the growing disposable income, consumers are beginning to invest in home decor, including bathroom accessories. For instance, The World Bank says that the global disposable income per capita increased by 1.9% in 2021, following a decline in 2020 due to the COVID-19 pandemic. The hospitality sector which includes hotels, resorts and accommodation facilities, is experiencing rapid growth worldwide. The businesses that operate in the hospitality industry always compete to provide superior guest experiences and invest in upgrading their bathrooms with high-quality accessories to enhance guest satisfaction and differentiate themselves as part of it, which is resulting in the increased demand for bathroom accessories and propelling the global market growth.

The introduction of innovative and technologically advanced accessories, rising emphasis on sustainability and eco-friendly materials, increasing demand for luxury and premium bathroom fixtures and the influence of social media showcasing bathroom design trends are supporting the growth of the bathroom accessories market. Factors such as growing online retail channels to purchase bathroom accessories, rising adoption of smart bathroom accessories for convenience, increasing preference for customized and personalized bathroom spaces and increase in bathroom remodeling projects are further contributing to the growth of the global market.

MARKET RESTRAINTS

High manufacturing and material costs result in elevated prices for bathroom accessories is one of the key restraints to the global market growth. Limited availability of skilled labor for installation and renovation projects, stringent regulations and compliance requirements in the construction industry and competition from low-cost imports and counterfeit products are further showing a negative impact on the growth of the global bathroom accessories market. Lack of awareness about the latest bathroom design trends and accessories and limited access to financing options for home renovation projects are impeding global market growth.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Bathroom Accessories Market By Product

Based on product, the towel rack segment dominated the market, occupying 36.7% of the global market share in 2023 and is predicted to grow at a CAGR of 6.88% during the forecast period. Towel racks or towel rings offer efficient storage solutions in compact bathrooms and the growing demand for space-saving solutions is one of the factors propelling the growth of the towel rack segment in the global market. The growing demand from hotels and resorts for high-quality bathroom accessories and an increasing number of home renovation projects are further contributing to the growth of the towel rack segment in the global market. The demand for towel racks is growing promisingly in North America due to the increasing number of renovation projects. For instance, North America accounts for approximately 35% of global towel rack purchases. The sales for towel racks are growing aggressively over online platforms due to convenience and wide product variety, which is favoring the segmental expansion.

The hook segment is another major segment and accounted for 22.8% of the global market share in 2023 and is projected to grow at a CAGR of 6.14% during the forecast period. The growing need for hanging towels, robes and other bathroom essentials is driving the growth of the hook segment in the global market. The sales for hooks are growing significantly in the Asia-Pacific and China accounts for 40% of the regional market share. The rapid adoption of self-adhesive hooks due to ease of installation is supporting the expansion of the hook segment in the global market.

The paperholder segment captured 18.1% of the global market share in 2023 and is expected to grow at a CAGR of 4.4% during the forecast period. Factors such as the growing hygiene awareness, rising residential construction projects globally, increasing emphasis on bathroom organization and functionality, rise in adoption of innovative paper holder designs with added functionalities, rapid urbanization and improving living standards in developing countries are contributing to the growth of the paper holder segment in the global market.

REGIONAL ANALYSIS

The Asia-Pacific outranked all regions and emerged as the biggest regional segment in the global bathroom accessories market in 2023, holding 36.3% of the global market share.

The domination of the Asia-Pacific region is likely to continue throughout the forecast period as the Asia-Pacific region is predicted to grow at the fastest CAGR of 13.09% from 2024 to 2032. Factors such as rapid urbanization, increasing urban population density, growing consumer spending on home improvement and lifestyle upgrades and increasing adoption of Western bathroom trends and preferences in emerging economies are propelling the bathroom accessories market in the Asia-Pacific region. China accounted for 40.7% of the Asia-Pacific market share in 2023 and is anticipated to leading spot in this region throughout the forecast period owing to its vast consumer base. India is expected to grow at the fastest CAGR in the Asia-Pacific region during the forecast period due to the growing disposable income and increasing urbanization. Japan and South Korea are anticipated to showcase healthy CAGR and hold a considerable share of the Asia-Pacific region during the forecast period.

North America was the second biggest regional segment in the global market in 2023, occupying a substantial share of the worldwide market share and is predicted to grow at a CAGR of 10.47% during the forecast period.

Online sales for bathroom accessories is growing promisingly in North America, which is one of the major factors driving the North American market growth. The growing demand for eco-friendly and sustainable bathroom accessories, booming real estate sector, increasing residential construction activities, rising adoption of touchless faucets and sensor-based accessories and strong presence of key market participants are fuelling the growth rate of the North American market. The U.S. captured 71.9% of the North American market share in 2023 and is predicted to continue its domination in this region during the forecast period.

Europe is estimated to grow at a CAGR of 10.23% during the forecast period. The growing trend of bathroom customization and luxury interior designs and increasing expansion of the hospitality sector, particularly luxury hotels and resorts are propelling the growth of the European market. Germany followed by the UK is anticipated to lead the bathroom accessories market in Europe during the forecast period.

KEY MARKET PLAYERS

Companies playing a significant role in the bathroom accessories market include LIXIL Group Corporation, TOTO Ltd., Kohler Co., Roca Sanitario, S.A., Moen Incorporated, Hansgrohe Group, Gerber Plumbing Fixtures LLC, Monarch Bath Pvt. Ltd., Bolina Holding Co., Ltd., and ASI American Specialties, Inc.

DETAILED SEGMENTATION OF THE GLOBAL BATHROOM ACCESSORIES MARKET INCLUDED IN THIS REPORT

This research report on the global bathroom accessories market has been segmented and sub-segmented based on product, and region.

By Product

• Towel Rack or Towel Ring
• Hook
• Paper Holder
• Grab Bars
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• The Middle East and Africa