Baby Stroller Market

Global Baby Stroller Market Size (2024 to 2029)

The global baby stroller market is expected to be worth USD 6.57 billion by 2029 from USD 5.06 billion in 2024, growing at a compound annual growth rate (CAGR) of 5.37% during the forecast period.

MARKET DRIVERS

Manufacturers in the baby stroller industry are responding by incorporating these safety elements into their product designs, reflecting a commitment to meeting the expectations of today's discerning parents who seek not only convenience but also the highest standards of safety for their children.

In the baby stroller market, safety concerns have become an important driver of consumer demand. Parents are increasingly prioritizing the well-being of their infants, fuelling a rising demand for strollers equipped with advanced safety features. These features include secure harness systems that keep children snugly strapped in, ensuring they remain in place during transit. Durable construction materials and designs offer added peace of mind, assuring parents that the stroller can withstand wear and tear while providing a sturdy, reliable platform for their little ones. Moreover, dependable braking mechanisms have gained prominence, giving parents the ability to stop the stroller swiftly and confidently, especially on uneven or sloping terrain.

Technological advancements have significantly impacted the baby stroller market, reshaping the landscape of parenting convenience and safety. Innovative materials have led to strollers that are not only lightweight but also durable, while cutting-edge designs have introduced sleek, ergonomic forms that cater to the modern parent's aesthetic preferences. Enhanced suspension systems ensure a smoother ride, making off-road strolling and urban navigation more comfortable for both parent and child. Folding mechanisms have become more compact and user-friendly, fitting seamlessly into the fast-paced lives of busy parents, while comfort features, such as adjustable seating and ventilation systems, prioritize the well-being of infants and toddlers. As parents increasingly seek convenient, functional, and stylish solutions for their on-the-go lifestyles, these technological advancements continue to drive market growth, creating a vibrant and competitive industry that caters to the evolving needs of families.

MARKET RESTRAINTS

The limited product lifespan of baby strollers poses a significant restraint for the market, particularly in regions with declining birth rates. While strollers are essential for child mobility and convenience, their utility is relatively short-lived as children quickly outgrow them. This inherent limitation diminishes the potential for repeat purchases and, in regions where birth rates are declining, can result in a saturated market with reduced demand. To counteract this restraint, manufacturers often innovate by designing strollers with adaptable features that extend usability, such as adjustable seating and convertibility to accommodate growing children. Additionally, marketing efforts may target parents' desire for stylish and multi-functional strollers that can serve as long-term investments.

Impact of COVID-19 on the baby stroller market

The COVID-19 pandemic had an impact on the baby stroller market. The pandemic initially led to a surge in demand for baby strollers as parents sought outdoor activities as a safer option for their children, contributing to increased sales. Furthermore, parents working from home or caring for their children full-time led to higher stroller usage during daily walks. However, several significant drawbacks were also observed. Supply chain disruptions, factory closures, and labor shortages caused production delays and stroller shortages. Economic uncertainty and financial strains on households led some consumers to cut back on discretionary spending, impacting sales. Additionally, with many parents opting for online purchases, there was an increased risk of counterfeit or low-quality strollers entering the market. In summary, while there were short-term benefits, the baby stroller market faced challenges related to production and economic constraints during the COVID-19 pandemic.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Baby Stroller Market By Product

The lightweight strollers segment is anticipated to grow at a healthy CAGR in the global market during the forecast period.

The full-size strollers segment is dominating the market as they offer features including larger storage space, extra comfort, and various recline positions. They are suitable for daily use and long walks. They are favored by parents who value comfort and versatility. While they may not dominate the market like lightweight strollers, they remain popular among parents seeking a more traditional and feature-rich option.

Lightweight strollers are more popular among urban parents and caregivers who prioritize convenience and space-saving solutions. They are ideal for parents who frequently travel, live in urban areas, or need a secondary stroller. They are typically compact and easy to fold for storage and transport.

The jogging strollers segment is estimated to occupy a substantial share of the worldwide market during the forecast period. Jogging strollers are designed for active parents who want to maintain their exercise routine while spending time with their children. They have rugged wheels and superior suspension for off-road use.

The double strollers segment is projected to register a moderate CAGR in the global market during the forecast period. Double strollers are essential for parents with twins or two young children. They come in various configurations, including tandem and side-by-side options. Double strollers have a relatively smaller market share due to their specific target audience.

Global Baby Stroller Market By Age Group

The 6 to 12-month segment dominated the market in 2022 and is expected to account for the major share of the global market during the forecast period.

Strollers for babies aged 6 to 12 months are dominating the market and usually have slightly more upright seating positions, suitable for infants who can sit up with support. This segment is also a substantial part of the market since strollers in this category offer a transition from the infant stage to a more upright and engaging seating position.

Strollers designed for newborns and very young infants are typically lightweight and come with features such as reclining seats and compatibility with infant car seats. This age group holds a significant market share as parents often use strollers as part of their infant travel system. 

The 12 to 36-month segment is expected to register a steady CAGR in the global market during the forecast period. Strollers for toddlers aged 12 to 36 months are often more robust and feature a wide range of seat adjustments. They accommodate the growing child and their developing mobility. This age group can be dominating, especially in regions with declining birth rates, as these strollers have a more extended period of use, making them a practical choice for parents seeking longevity in their stroller investment.

Global Baby Stroller Market By Distribution Channel

The specialty retailer segment had the leading share of the global market in 2022 and is estimated to grow at a promising CAGR during the forecast period.

Specialty retailers dedicated to baby and childcare products are more dominating as they focus exclusively on this market. They often have knowledgeable staff and a wide selection of strollers, offering a more personalized shopping experience. Specialty retailers remain a strong distribution channel as they cater to parents who prefer expert guidance and a broader range of specialized products. 

The supermarkets and hypermarkets segment also accounted for a considerable share of the worldwide market in 2022 and is expected to grow at a healthy CAGR during the forecast period. Strollers are often available in the baby care section of supermarkets and hypermarkets. These large retailers offer a wide variety of products, making it convenient for parents to purchase strollers while shopping for other baby essentials.

The e-commerce segment is anticipated to grow at a notable CAGR in the global market during the forecast period. E-commerce has been growing in popularity as a distribution channel for baby strollers. Online retailers and marketplaces offer a vast selection, easy price comparisons, and the convenience of shopping from home. E-commerce has witnessed significant growth in the baby stroller market, driven by the global shift toward online shopping.

KEY MARKET PLAYERS

Good Baby, Seebaby, Artsana, Combi, Newell Rubbermaid, UPPAbaby, Shenma Group, BBH, Dorel, My Baby, Aing, Emmaljunga, Stokke, and Roadmate are some of the major players in the baby stroller market.

RECENT HAPPENINGS IN THIS MARKET

• In 2023, Chicco focused on developing eco-friendly strollers with sustainable materials and manufacturing processes.
• In 2023, UPPAbaby launched a travel system that seamlessly integrates its strollers with car seats, offering convenience for parents.
• In 2023, Ergobaby introduced strollers with ergonomic designs for both parent and child comfort during extended walks.
• In 2022, Baby Jogger expanded its product line to include all-terrain and jogging strollers to meet the needs of active parents.

DETAILED SEGMENTATION OF THE GLOBAL BABY STROLLER MARKET INCLUDED IN THIS REPORT

This research report on the global Baby Stroller Market has been segmented & sub-segmented based on the product, age group, distribution channel, and region.

By Product

• Lightweight
• Full-size
• Jogging 
• Double

By Age Group

• 0-6 months
• 6-12 months
• 12-36 months

By Distribution Channel

• Supermarkets and hypermarkets
• Specialty retailer
• E-commerce

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa