The Global Baby Drinks Market was valued at USD 86.19 billion in 2023. and the global market size is expected to reach USD 141.94 billion in 2032 from USD 91.10 billion in 2024. The market is predicted to register a CAGR of 5.70%.
Any soft, readily digestible meal made specifically for human newborns ages four to six months to two years old is known as baby food. Baby beverages come in a number of Flavors, including baby juice, infant formula, and baby electrolyte, all of which are packed with nutrients and vitamins to help the baby thrive. Despite the fact that doctors recommend nursing for infants, infant formula can be used as a substitute due to the identical nutrient components. Baby formula is made specifically for babies under the age of 12 months and is thought to be a good substitute for breast milk. This is because infant formula offers all of the essential nutrients for a baby's development. Due to their lack of developed muscles and teeth, newborns rely on baby food and infant formula as their primary source of nutrition. Parents are becoming more conscious of the need of proper nutrition for their children's overall growth. Parents are becoming more interested in baby food and baby drinks as a result of the high protein, vitamin, mineral, and carbohydrate content. Furthermore, these products are far more convenient than traditional baby feeding methods. Birth rates are rising around the world, and parents are becoming more aware of the benefits of baby beverages, which is likely to drive worldwide baby drinks market growth over the next six years. Other reasons driving the target market's growth include expanding demand for convenient nutrition drinks for babies and rising disposable income in emerging economies such as India, China, and Indonesia.
Due to an increase in the number of working women and a rapid move toward convenience foods, the demand for organic baby food is growing, propelling the organic baby food industry forward. Most adults nowadays lack time for home administration, particularly food preparation and cooking, resulting in a paradigm shift in the organization of modern families. As a result, demand for ready-to-eat or packaged foods has increased. Furthermore, working women prefer ready-to-eat food items, particularly those who are new to the position of mother. These working mothers pick packaged foods for their children because it saves them time and allows them to juggle work and family duties.More over 45 percent of women worldwide work in compensated employment, with the majority of young women opting for non-traditional professional roles. By 2025, a 10% increase in women's labor force participation is predicted to add USD 700 billion to India's GDP, which is equivalent to a 1.4 percent rise.
Concerns about food safety and the world's gradually dropping birth rate, on the other hand, would stifle the global baby drinks market expansion. Because some parents are concerned about the safety and quality of infant food products, governments are pushing moms to breastfeed their children rather than purchase artificial products. Infant formula makers must follow certain standards in order to sell their goods in the United States, according to the Federal Food, Drug, and Cosmetic Act (FFDCA). Manufacturers must contain all 29 necessary components required to maintain the proper nutrition level for babies in their goods under these guidelines.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2032 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2032 |
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CAGR |
5.7% |
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Segments Covered |
By Product Type, Application, Distribution Channel And Region. |
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Various Analyses Covered |
Global, Regional and Country Level Analysis; Segment-Level Analysis; DROC; PESTLE Analysis; Porter’s Five Forces Analysis; Competitive Landscape; Analyst Overview of Investment Opportunities |
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Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
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Market Leaders Profiled |
HiPP GmbH & Co, Nestle SA, Danone, H.J. Heinz Company, Arla Foods Ltd, Hain Celestial, Plum Organics, DGC, Ausnutria Dairy (Hyproca), Mead Johnson Nutrition Company. |
The infant formula category earned a significant proportion of the worldwide baby drinks market in 2021 and is likely to maintain that share throughout the baby drinks market projection period. With a CAGR of 7.8%, the infant formula segment is expected to reach $62,751.9 million by 2031, from $29,173.5 million in 2021. The availability of infant formula products and the rise in popularity among nursing moms are two significant factors driving the growth of the baby drinks market.
China's infant milk formula has the biggest market share in the APAC area, and it is predicted to continue to develop steadily. As a result, the market for infant drinks is expected to rise in the coming years. Similac and Enfamil are two of the most popular newborn milk formula brands.
In the global baby drinks market, the 6-to-12-month age group has the largest market share. After 6 months, an infant can no longer rely solely on the energy and nutrients provided by breast milk, which is when the potential of baby drinking products comes into play. These baby drinks provide the baby with enough nutrients. Therefore, these drinks have been utilized widely.
Due to the consumption of baby drinks by 6 month newborns as their mothers recognize the nutritional benefits of baby beverages, the 6 Months sector will grow at the fastest rate of 8.9% from 2022 to 2031.
Pharmacies and Medical Stores account for over 60% of the market share in the Baby Drinks sector, which is predicted to grow at a CAGR of 5.6 percent over the forecast period. Pharmacies are the most trusted distribution channel for infant drinking items due to safety issues in other distribution channels. Furthermore, baby nourishment products cannot be sold by just about anybody, and there are strict restrictions governing their stocking and sale in supermarkets and other outlets. Customers can get helpful advice from pharmacists on which products to use, which is an added benefit in pharmacies.
During the projected period, the supermarkets and hypermarkets industry is expected to increase significantly. Due to the high consumer demand for infant drinks, supermarkets are offering a wide range of items, and popular sales methods such as discounts, free complementary products, and buy one get one free deals are expected to improve sales.
Infant drinks, particularly baby formula, are in significant demand in Asia Pacific. Infant formula consumption in China was over 750,000 tonnes in 2015, according to Euromilk.org, and is predicted to increase to around 825,000 tonnes by 2020, with a CAGR of around 16.0 percent for the forecast period. As a result, the presence of a big customer base in this region, along with an expanding female workforce, would drive up demand for baby products over the projection period.
Due to the presence of prominent competitors such as The Kraft Heinz Company, Abbott, and Mead Johnson and Company LLC in North America, the market for infant drinks is predicted to increase significantly. These companies are actively involved in product creation and innovative marketing efforts, both offline and online, to ensure that the product sells well in the market. The growing number of working women in the region raises worries about the demand for nutritious baby food products in the market for baby drinks.
Key Players In Baby Drinks Market Are HiPP GmbH & Co, Nestle SA, Danone, H.J. Heinz Company, Arla Foods Ltd, Hain Celestial, Plum Organics, DGC, Ausnutria Dairy (Hyproca), Mead Johnson Nutrition Company.
Danone announced the debut of the first ever pre-measured tab format formula milk in the United Kingdom in 2021. Danone is launching this new format in the UK in response to parents' requests for more convenience and ease when making formula milk feeding.
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Frequently Asked Questions
The growth of the baby drinks market is primarily driven by increasing awareness among parents about the importance of proper nutrition for infants and toddlers. Additionally, the convenience offered by ready-to-drink baby drinks and the demand for organic and natural ingredients are contributing to market growth.
One key challenge faced by the baby drinks market is the stringent regulations and standards imposed by regulatory authorities regarding the composition and labeling of baby food and drinks. Additionally, concerns about the safety and nutritional content of packaged baby drinks may also pose challenges for market players.
The baby drinks market is experiencing robust growth in regions with a high birth rate and increasing disposable income, such as Asia-Pacific and Latin America. Additionally, the demand for premium and organic baby drinks is growing in developed markets like North America and Europe.
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