The Global Automotive Power Window Motor Market was worth US$ 12.5 billion in 2022 and is anticipated to reach a valuation of US$ 16 billion by 2028 and is predicted to register a CAGR of 4.1% during 2023-2028.
Market Overview:
A power window is a semi-automatic window that can be raised and lowered by pressing a button switch which is preferred over the manually operated handle. The power range of a power window motor ranges between 10-100 watts. The speed of the movement of the window is determined by the power of the motor applied to the window.
Market Drivers:
Rising demand for automobiles is the biggest reason for the growth of the automotive power window motor market. The global production of automobiles has grown up to 8.0% year on year basis. So, the market share of the automotive power window motor market will also increase as the need for the motors is rising.
Power windows are a popular comfort and convenience feature in vehicles: As consumers demand more comfort and convenience features in their vehicles, the demand for power windows is expected to increase. This is because power windows are a relatively affordable feature that can add a lot of convenience to a vehicle. Growing preference for the comfort and convenience features in vehicles is lavishing the demand of the market.
The increasing popularity of the EV segment: The popularity of electric vehicles (EVs) is on the rise, and as a result, the demand for power windows is expected to increase. This is because EVs typically come standard with power windows, as they are seen as a necessity for modern vehicles. Thus, this can act as a driving factor for the automotive power window motor market.
Market Restraints:
Fluctuating prices of raw materials and high maintenance costs of the system are limiting the demand of the market.
The internal components of automotive power windows are made up of a variety of materials, which includes aluminum, plastic, rubber, and composites. The price of these raw materials can fluctuate at any time, depending on the market’s economic conditions. This can be a challenge for manufacturers of automotive power windows, as they need to ensure that they are able to source these materials at a competitive price in order to maintain profit margins. The production strategies also depend on raw material prices which ultimately determine the MRP of the power windows.
Extreme price volatility of raw materials can make it difficult for companies to plan their production and pricing strategies. This can lead to sudden increases in costs, which can erode margins and make it difficult to compete with other manufacturers. In some cases, it can even lead to production delays or shortages.
The components of the power window, like the battery, switch, cables, and gear, need to be maintained to be used for a longer duration. This maintenance costs hefty prices.
Market Opportunities:
Technological advancements in making windows more efficient and reliable are setting up growth opportunities for the market. This is leading to increased demand for power window motors as consumers are looking for more efficient and reliable vehicles. To make motors of power windows, nowadays, 3D printers are being used, which ensures the maximum level of efficiency and proper fit and finish of the window.
The demand for lightweight materials is constantly increasing, which is also a factor attributed to propelling the market growth. So, weight cutting is done from all the parts in a vehicle which also includes power windows. The internal components of power windows are made of materials that can provide similar durability. This is ascribed to bolstering the growth opportunities for the market.
Growth of the Electric Vehicles (EV) sector
As the EV sector is becoming a mainstream option for mobility, the power window is also becoming a mainstream option in the automotive windows segment. This is a factor that can create opportunities for growth in the automotive power window motor market.
Hence, technological advancements in the automotive power window segment, the use of lightweight materials, and the consistent growth in the EV market are the factors that can create opportunities in the automotive power window motor market.
Market Recent Developments:
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REPORT METRIC |
DETAILS |
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Market Size Available |
2022 – 2028 |
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Base Year |
2022 |
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Forecast Period |
2023 - 2028 |
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CAGR |
4.1% |
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Segments Covered |
By Regulator Type, Vehicle Type, and Region. |
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Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities |
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Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
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Market Leaders Profiled |
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Market segmentation:
The cable-type segment is leading the automotive power window motor market shares. The cable-type regulators are also the fastest growing segment as it is cheaper and needs less maintenance than the scissor-type regulators. The overall design and operations of the cable-type regulators are very simple when compared to the scissor-type regulators.
The scissor-type regulators segment is expected to have the fastest growth rate in the coming years.
The passenger cars segment is leading the automotive power window motor market with a higher market share. Keeping in mind the safety and convenience of the users, passenger cars are provided with technologically advanced power windows. The power window is not a basic feature in any segment of passenger cars. This is the prime reason for the growth of the usage of power windows in passenger cars.
The demand for commercial vehicles in sectors like the food industry, oil & gas industry, and others is a reason for the steady growth of the power windows market share in the commercial vehicles segment. As the sales are increasing, the market value of the commercial vehicles segment is also increasing slowly.
Market Regional Analysis:
The Global Automotive Power Window Motor Market Report includes the segmentation of regions:
Asia Pacific is leading the automotive power window motor market shares of the region, reaching around 42%. The market share of passenger vehicles is on the rise in the Asia Pacific region.
Europe stands second with a market share of around 29% in the automotive power window motor market. The rise in market share is due to the consumers’ preference for luxury cars growing.
North America stands third in the list, with a market share of around 20%.
Latin America and the Middle East & African region together hold only 9% of the market share in the automotive power window motor market.
The COVID-19 pandemic had a negative impact on the automotive power window motor market. The automobile industry experienced a deep cut during the pandemic as the production of vehicles reached an all-time lowest level. Along with this, the usage of vehicles also decreased due to government restrictions on travel and transportation. This decreased the market share of the automotive power window motor market. Along with that, the pandemic distorted the global supply chain from top to bottom. Due to this, the supply of raw materials could not be reached to the manufacturers, and similarly, the delivery of produced power window motors could not reach the consumers. The financial distress spread all over the world during the lockdown is one of the factors that declined the market shares.
Market Key Players:
Frequently Asked Questions
The Global Automotive Power Window Motor Market is expected to grow with a CAGR of 4.1% between 2023-2028.
The Global Automotive Power Window Motor Market size is expected to reach a revised size of US$ 16 billion by 2028.
Denso, Bosc, and Valeo Group are the three Automotive Power Window Motor Market key players.
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