The size of the global athleisure personal care market is estimated to be worth USD 203.55 billion in 2024 and USD 299.6 billion by 2029, growing at a CAGR of 8.04% from 2024 to 2029.
Athleisure is a fast-rising industry that combines athletic and non-athletic leisure activities. It's a popular category because it taps into several broad trends, such as a global trend forward into customers trying to wear too much casual wear, special offers and promotions garments, and a much more health-conscious consumer engaging in more athletic activities, which necessitates performance clothing and personal care. Skincare items are following suit as more people look for practical, sweat-friendly personal care products that they can take with them from the gym to the office to supper.
Due to high-fashion companies, sweatshirts and tees have become big-ticket products. Stella McCartney popularized designer workout gear, and today a slew of labels, from Nike to Outdoor Voices, cater to a market searching for high-end products that can be worn for any occasion. Acne on the face and body, as well as folliculitis, a condition that is sometimes misdiagnosed with acne, is caused by trapped perspiration and oil, as well as excessive friction and irritation. Two frequent fungal illnesses connected to exercise are athletes' foot and jock itch, while ringworm and nail fungus can also be developed at the gym. As a result, the rise of Athleisure in fashion has paved the way for sweat-focused skincare, both of which are based on personal care's most popular trend. As consumers grow more active and aware of how each part of their lifestyle may affect their overall health and well-being, they are searching for every opportunity to hack their routines and optimize their lifestyle choices. The body care sector in this wellness-focused industry is also growing. Customers are looking for products that are calming, protecting, and restorative.
The growth of the global athleisure personal care market is majorly driven by the rising demand for sports clothing. As consumer habits change, particularly in emerging countries, because of rising disposable income levels and the adoption of athletic stylish aesthetics, the athleisure personal care market is predicted to increase. The increased engagement of working women in domestic sports and fitness activities is expected to boost the market over the forecast period. Consumers expressed a high readiness to spend extra on sportswear with superior moisture management, temperature regulation, and other performance-enhancing features that avoid pain and injury. Furthermore, sustainability, a long-standing fashion trend, has made its way into the athleisure market. Consumers actively seek out and purchase extra items made of environmentally friendly and high-quality materials. Many businesses are attempting to reconcile the disparity between stylish and useful designs. Consumer desire for personnel will promote the growth of athleisure personal care products.
As consumers grow more active and aware of how each part of their lifestyle may affect their overall health and well-being, they are searching for every opportunity to hack their routines and optimize their lifestyle choices. Consumers are increasingly incorporating sports and fitness activities into their daily routines due to rising health and self-consciousness, as well as a desire to live active lifestyles and appear fit. Market dynamics have evolved as a result of this increased engagement, leading to greater demand for Athleisure items. The worldwide Athleisure personal care industry is expanding, and there are several potentials to cater to various demographics with a variety of products. Overall, Athleisure products should prioritize portability and ease of use, as well as keeping skin clean and clear and eliminating perspiration and odor.
The restraining factors that are limiting the global athleisure personal care market are slow acceptance by lower to middle-class families due to high expenses.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2029 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2029 |
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CAGR |
8.04% |
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Segments Covered |
By Product Type, Application, Distribution Channel and Region |
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Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities |
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Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
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Market Leaders Profiled |
Lululemon, Sweat Cosmetics, Morgan Stanley, J Crew, Gap, Gant, Saks Fifth Avenue, Breathe Salt Rooms and Shiseido |
As more people look for practical, sweat-friendly personal care items that they can carry with them from the gym to the workplace to supper, skincare goods are following suit. Consumers have shown a willingness to spend extra on sportswear with better moisture management, temperature control, and other features. Consumers are more inclined to use sports clothing during their leisure time because of these increased characteristics.
The usage of anti-wrinkle treatments in the elderly Athleisure Personal Care Market is also growing. The industry is also growing due to an increase in demand for sunscreen from young to senior sportsmen.
The online segment is expected to grow during the forecasted years. The online segment is predicted to grow during the forecasted years. Furthermore, during an endemic, decreasing retail traffic as a result of shop closures, reduced operating hours, and social distance regulations all have a bearing on market growth. for instance, Nike’s operations were impacted during the pandemic, when about 90% of its NIKE Brand stores in North America, EMEA, and APLA, excluding Korea, were closed for about 8 weeks but the web store was open so that their is not any inconvenience during that phase.
Increased awareness about adopting healthy lifestyles is likely to boost demand for various garments in North American areas over the forecast period, allowing consumers to buy and participate in fitness/strength activities. In addition, increased demand for international brands and discretionary income are expected to enhance demand for sports gear in the region.
Europe holds the second-largest share in the global Athleisure Personal Care market. The brands and the increased mindset of fitness and health consciousness are helping the market to grow. The countries like United Kingdom, Germany, Italy, France, and Russia.
Companies playing a major role in the global athleisure personal care market include Lululemon, Sweat Cosmetics, Morgan Stanley, J Crew, Gap, Gant, Saks Fifth Avenue, Breathe Salt Rooms and Shiseido.
In April 2022, FSN E-Commerce Ventures Ltd, which owns online beauty and personal care (BPC) retailer, Nykaa announced three strategic investments Friday to boost its beauty & clothing portfolios.
By Product Type
By Application
By Distribution Channel
By Region
Frequently Asked Questions
Slow acceptance by lower to middle-class families due to high expenses is impacting the market.
North America and Europe are the dominant countries in the global market.
Performance-boosting characteristics that prevent potential injury and discomfort has captured consumers’ interest.
The top players are Lululemon, Sweat Cosmetics, Deutsche Bank, Morgan Stanley, J Crew, Gap, Gant, Saks Fifth Avenue, Breathe Salt Rooms, and Shiseido.
The Athleisure Personal Care Market is expected to rise as consumer habits change, particularly in developing countries, as a result of growing disposable income levels and the adoption of athletic fashionable aesthetics.
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