Asia Pacific Potato Chips And Crisps Market

Asia Pacific Potato Chips and Crisps Market Size (2024 to 2032)

The Asia Pacific Potato Chips and Crisps Market is worth USD 9.08 billion in 2024 and estimated to be growing at a CAGR of 5.05%, to reach USD 13.46 billion by 2032.

Market Overview

Potato chips and crisps are one of the most popular snack foods consumed worldwide. Over the years, the potato chips and crisp market has witnessed substantial growth, turning it into a multibillion-dollar market. However, the market is currently witnessing a shift in consumption patterns, a fluctuation in price of raw materials, and intense competition from substitutes. Manufacturers in the market are expected to meet success by developing newer products and quickly modifying ingredients of existing products to meet changes in consumer demand.

Changing lifestyles and longer working hours have reduced the tendency of consumers to have elaborate meals. This is a key factor driving the potato chips and crisps market. A rise in the demand for packaged food, urbanization, increasing disposable incomes of consumers and growth in the economy of developing nations are collectively boosting the growth of the potato chips and crisps market. On the other hand, a rise in health consciousness among consumers has encouraged a shift towards healthier eating patterns, such as fruits and wholegrain crackers. This is expected to threaten the potato chips and crisps market. However, manufacturers in the industry are responding to this threat by developing a premium range of healthier potato chips and crisps.

Segmental Analysis

Asia Pacific Potato Chips and Crisps Market By Type

• Sliced
• Compound
• Baked
• Dehydrated

Asia Pacific Potato Chips and Crisps Market By Taste

• Plain
• Salted
• Chilli
• Flavoured

Plain potato chips dominated this segment during the forecast period.

Asia Pacific Potato Chips and Crisps Market By Distribution Channel

• Supermarkets
• Convenience stores
• Independent retailers
• Others

The supermarkets accounted for a major share of the market.

Regional Analysis

On the basis of geography, the market is analysed under various regions namely China, India, Japan, Australia and South Korea. Asia Pacific is predicted to grow at a rapid pace in the coming few years due to the rising urbanization and an increase in the per-capita income. A substantial growth has been seen in China during the past two decades, supported by the introduction of new flavours and healthier alternatives.

Key Players in the Market

Major key players in the Asia Pacific Potato Chips and Crisps Market are Calbee Foods, Herr, Intersnack Group, and PepsiCo, Snyder’s-Lance and UTZ Quality foods.