Asia Pacific Fruit and Vegetable Juice Market is worth USD 40.69 billion in 2024 and estimated to be growing at a CAGR of 6.76%, to reach USD 68.69 billion by 2032.
Fruits and Vegetables are among the most eaten food items in the world which are rich in proteins, vitamins and essential fats. They can be taken in many ways. Juice is the one of the most preferred way for the intake of fruits and vegetables. It can be prepared by extracting the pulp in fruits and vegetables. Fruit Juices are very tasty which gives immense pleasure while drinking and Vegetable juices are consumed because of their low-calorie content.
Juice making companies are preparing different flavours by mixing various fruits like orange, apple, guava, pineapple etc., for grabbing the consumers attention. They are also adding extra vitamins and minerals according to the customers taste and preference. These companies are coming with latest packing techniques called the elevated drink box for increasing the shelf life of the product. Juices can also be prepared by artificial flavours which can store more days compared to natural fruit juices. Juices are perfect replacement for the carbonated and energy drinks.
Increasing concern for health and growing awareness about the nutritional content in fruits and vegetables are the primary factors for the driving of the Fruit and Vegetable Juice market. Also, consumers inclination towards juice, less preparation time, demand for healthy food, change in lifestyle, product development and launching different flavours of juices and lack of particular fruits in some regions are considered to enhance the growth of Fruit and Vegetable Juice market.
However, different artificial flavours used by manufacturing companies and less storage time are hampering the growth of Fruits and Vegetable Juice market.
Among all the fruit juices, orange juice is the most preferred juice globally which has the total demand of 30 % worldwide.
The ambient segment dominates the fruit and vegetable mixed juices market because they have shelf life of more than one year.
100% concentrated juice is fastest growing in this market because of consumers prefer natural fruit juices.
Among these non-carbonated juices have largest market in the fruit and vegetable juice market.
Asia-Pacific is the fastest growing region due to the emerging economies, growing awareness to stay fit and demand for the healthy food.
Major key players in the Asia Pacific Fruit and Vegetable Juice Market are Coca Cola Company, Del Monte Foods Corporation, Pepsi Co, Welch’s, Nestle, Ocean Spray Cranberries, Dr. Pepper Snapple Group Inc. and Citrus World are among the others.
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