The Asia-Pacific market is expected at USD 120 million in 2024 and is relied upon to achieve USD 160 million by 2029. Asia Pacific Food Allergen Testing market is anticipated to grow at 6.10%.
Food allergies have affected nearly every person at some point in their lifetime. A food allergy leads to hypersensitivity of the body’s immune system. It involves abnormal responses generated by the immune system upon ingestion of certain kinds of food. The most common food allergens found in food allergy or intolerance testing are cow’s milk, peanuts, eggs, seafood, shellfish, soy, wheat, and tree nuts such as almonds, Brazil nuts, cashews, and pine nuts, pistachios, and walnuts. According to the World Allergen Organization (WAO), food allergies affect 220 - 250 million people worldwide. In the last few decades, the Asia-Pacific market for food allergy and intolerance products has gone from being a niche space to the mainstream. As the number of people suffering from food allergies is increasing, the market is witnessing promising growth.
The market is primarily driven by the implementation of strict food safety regulations, increasing allergic reactions among customers and international trade of food materials. Until a few years ago, the sales of food for people suffering from food intolerance were confined mostly to specialized wellness shops and pharmacies. However, that situation has since experienced a change with a few mainstream retail stores now offering these items. Due to the rise in the popularity of such products, there has been an expansion in the product pipeline as well. This has led to large multi-retail players launching their own name brands selling gluten-free foods. The market is witnessing a plethora of bakery items, sauces, cereals, pizzas, and meat items. Supermarkets have begun to advertise intolerant foods on the internet to gain new customers. Moreover, the increase in awareness and popularity of intolerance foods has led many restaurants into offering allergen-free food items on their menus. The growth of the Asia-Pacific food allergens and intolerance testing market has thus taken off. Gluten- and wheat-free products are thus making advances into the mainstream food and beverages industry. Apart from those suffering from food-related intolerance and allergies, many individuals are opting for specialized food for general health and well-being reasons.
They have a wide range of applications and are used in the preparation of various food products. Hence, allergies due to peanuts and soy has been on a rise, leading to an increase in the demand for allergen testing for safety. Soy is one of the complicated allergens to avoid as it is incorporated with a wide number of processed food and hence it is also known as "hidden allergen". Asian cuisine is a high-risk zone for people allergic to Soy due to excessive use of Soy during the preparation of the food.
ELISA is one of the most widely used immunoassays in food allergen testing. This technology is economic and is the most commonly used technology to detect and quantify allergens in food products. The key advantages of this technology are Low detection limits and high analytic selectivity. It is projected to grow at the most in this segment. On the basis of food tested it is segmented into Bakery & Confectionery and Infant Food.
The share of emerging Asia Pacific countries in the global market is now expanding, their share currently remains restricted because of a low awareness about food allergens and intolerance testing. Though, there is a lot of promise for the market in developing countries such as India and China.
Frequently Asked Questions
The primary allergens tested include milk, eggs, tree nuts, peanuts, wheat (gluten), soy, fish, and shellfish, with a focus on the "Big 8" allergens that are most common globally.
Key factors include rising food allergies, increasing consumer demand for allergen-free products, stricter government regulations, and heightened food safety awareness among manufacturers and consumers.
The primary end-user industries include processed food manufacturers, dairy companies, beverage producers, and catering and hospitality services, all of which are under pressure to meet regulatory standards.
Increased awareness of food allergies and health-conscious behavior among consumers has led to higher demand for clear labeling and safer food products, which in turn drives the market for allergen testing.
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