APAC Feminine Hygiene Market

APAC Feminine Hygiene Market Size (2024 to 2029)

The Asia Pacific feminine hygiene market is projected to grow at a healthy CAGR of 6.4% from 2024 to 2029. As a result, the market size is expected to grow to USD 9.69 billion by 2029 from USD 7.11 billion in 2024.

The growing awareness regarding feminine health and mensural hygiene and the rising literacy rate propel the APAC feminine hygiene market growth. Recently, many organizations have come forward to promote awareness levels among women regarding feminine hygiene and the benefits of these products for their health. Several organizations are very concerned about this topic. They have been conducting numerous educational programs in schools and colleges to reduce the negative feeling about asking for sanitary napkins without reserve and explaining to them that it's a natural cycle that happens to every woman in their life.

The growing R&D around the development of environmental-friendly feminine products is another major factor fuelling the growth of the APAC feminine hygiene market. The growing efforts and increasing investments by the key market players to conduct R&D to manufacture disposable products that cause less or zero impact on the environment.  Increasing research and development of feminine hygiene products through surveying groups of women to understand the comfort levels and the side effects of products, thus proving scope for improvement and adding new features like an extension of pads, increasing blade quality in razors, and the chemical-free creams for vaginal cleaning and others. In addition, manufacturing reusable sanitary products also demand the growth of the feminine hygiene market. Additionally, more availability of personal hygiene products, such as pads, razors, tampons, and others, in every medical and regular shop also helps the market growth.

The rising incidence of vaginal infections in the APAC region is anticipated to boost the growth rate of the APAC feminine hygiene market. Vaginal infections mainly occur due to a lack of menstrual hygiene among women. In addition, poor hygiene may result in a fungal infection that can rise through the urethra. Therefore, increasing awareness among women about these infections promotes regional market growth.

The growing adoption of technological advancements in the manufacturing processes of feminine hygiene products that are effective and easy to use is further estimated to promote the growth of the APAC feminine hygiene market. In 2020, 'The Woman's Company' launched biodegradable hygiene products to improve the health and hygiene of females. It has launched six products: sanitary pads, bamboo Razo panty liners, tampons, mensural cups, and pee sticks.

However, lack of awareness about mensural hygiene in some rural areas is the primary factor restraining market growth. On the other hand, social stigma related to menstruation among many women results in a market slowdown. In addition, disposable plastic napkins and hair-cleaning razors hurt the environment.

This research report on the Asia Pacific feminine hygiene market has been segmented and sub-segmented into the following categories:

By Product Type:

• Sanitary pads
• Tampons
• Internal cleaners & sprays
• Panty liners & shields
• Disposable razors & blades

By Distribution Channel:

• Supermarkets & hypermarkets
• Drug stores
• Convenience stores
• Pharmacies & Beauty stores
• Online stores

By Country:

• India
• China
• Japan
• South Korea
• Australia
• New Zealand
• Thailand
• Malaysia
• Vietnam
• Philippines
• Indonesia
• Singapore
• Rest of APAC

Geographically, the APAC feminine hygiene market occupied a substantial share of the worldwide market in 2021 and is anticipated to register the fastest CAGR during the forecast period owing to the increasing availability of various types of products related to women's hygiene in the region. In addition, in recent years, due to the availability of feminine hygiene products online, many working women and homemakers are showing interest in purchasing the products of their requirement.

Being largely populated countries, China and India accounted for the major share of the APAC market in 2021, and this trend is expected to continue in the coming years. As per a recent survey by World Health Organization, nearly 16% of the women in India have access to sanitary napkins. As a result, the Indian government has conducted several awareness programs regarding mensural hygiene and its importance. Poor menstrual hygiene may pose severe risks, such as vaginal infection and cancer. As a result, healthcare providers recommend using menstrual products to prevent those situations. Changing lifestyles of the women, such as adopting menstrual cups and panty liners in their daily life to increase their comfort levels during their period days, also help market demand. In addition, manufacturing customized pads and menstrual cups for different sizes and shapes of women and the increasing production demand for these customized products help market growth.

The Chinese feminine hygiene market is predicted to showcase a healthy growth rate in the coming days. Recently Chinese public is growing more aware of periods and the use of sanitary products. As a result, campaigns are conducted to encourage women to use mensural hygiene products, and reducing the tax on women's menstrual products would be a significant driver in the market in China.

In Japan, changing lifestyles and increasing awareness about personal hygiene drive the feminine hygiene market forward. With the help of the Japanese government, a Tripoli-based social enterprise will start to produce high-quality, cheap feminine hygiene products in 2022. This policy helps women who cannot buy hygiene products due to their high cost.

KEY MARKET PLAYERS

Companies playing a prominent role in the APAC Feminine Hygiene Market profiled in the report are The Procter & Gamble Company, Kimberly-Clark Corporation, Unicharm Corporation, Johnson & Johnson, Brait SE (Lil-Lets), Edge well Personal Care, Kao Corporation, and Ontex International.