Asia Pacific Oral Care Market

Asia Pacific Oral Care Market Size (2024-2032)

The size of the Asia Pacific oral care market was worth USD 12.67 billion in 2023. The Asia Pacific market is anticipated to grow at a CAGR of 3.84% from 2024 to 2032 and be worth USD 17.80 billion by 2032 from USD 13.16 billion in 2024.

MARKET SCENARIO

The growing patient population suffering from dental disorders among the population of the Asia-Pacific region is one of the major factors propelling the oral care market growth in the APAC region. Approximately 90% of the adult population in India suffers from dental diseases and experience dental cavities and 70% of children face dental issues. Lifestyle changes such as increased consumption of sugary foods, carbonated beverages, alcohol and tobacco usage, along with improper brushing techniques primarily contribute to the incidence of dental diseases in India. Oral care encompasses the maintenance of oral hygiene, including teeth cleaning and oral cavity care that helps prevent gum diseases, bad breath and other oral issues. The rising incidence of oral cancer cases across APAC further fuels the demand for oral care products in this region and favors regional market growth. Healthcare providers recommend regular dental check-ups to prevent various dental problems among individuals.

The growing geriatric population and increased awareness regarding dental care across the population of APAC countries further drive the oral care market growth in the Asia-Pacific region. As individuals age, the elderly population becomes more susceptible to dental issues, including loose teeth, tooth loss and gum pain. As dentists and healthcare providers recommend, oral care plays a crucial role in addressing and treating these dental concerns.

The growing number of advancements in developing novel oral care products and devices promotes the oral care market growth in the Asia-Pacific region. Manufacturers in the APAC region prioritize the creation of advanced oral care items, including electric toothbrushes, mouth fresheners and teeth whitening products. Additionally, there is a focus on manufacturing herbal care products to minimize potential side effects associated with product usage. The growing investments in research and development, strong support from healthcare organizations and the presence of key players also contributes to the growth of the oral care market in the Asia-Pacific region.

The high cost associated with oral care products hampers the growth of the oral care market in the Asia-Pacific region. Limited awareness, a shortage of skilled professionals, improper product usage, product recalls, inadequate reimbursement policies for high-cost oral care products and lengthy approval processes further hinder the oral care market growth in APAC. The presence of potential side effects from certain ingredients used in oral care products, such as gels, sprays, and oral liquids presents further challenges to the regional market growth.

SEGMENTAL ANALYSIS

Asia Pacific Oral Care Market Analysis By Product

• Toothpaste
• Toothbrushes & accessories
• Mouthwashes/Rinses
• Dental Accessories/Ancillaries
• Denture Products
• Dental Prosthesis Cleaning Solutions

Asia Pacific Oral Care Market Analysis By Distribution Channel

• General convenience Stores
• Retail Pharmacies
• Online Distribution
• Dental Dispensaries

GEOGRAPHICAL ANALYSIS

• India
• China
• Japan
• South Korea
• Australia
• New Zealand
• Thailand
• Malaysia
• Vietnam
• Philippines
• Indonesia
• Singapore
• Rest of APAC

Asia Pacific accounted for a substantial share of the worldwide market in 2022 and is expected to be the fastest-growing regional market during the forecast period owing to the rising adoption of oral care products and increased healthcare expenditures by the population. Government initiatives to streamline the approval process for novel oral care products contribute to improved oral treatment options. Furthermore, healthcare organizations and key players play a pivotal role in raising awareness through informative programs, highlighting the usage and benefits of oral care products. Social media and television platforms are utilized to promote oral care products to a wide range of populations in the region.

China led the oral care market in the Asia-Pacific region in 2022 and is expected to grow at a healthy CAGR in the coming years. The manufacturing capabilities and growing number of mergers and acquisitions majorly support the Chinese market growth. Manufacturers in China focus on developing environmentally friendly oral care products and personalized solutions. India and Japan are anticipated to account for a considerable share of the APAC market during the forecast period. Factors such as the availability of oral care products through online and offline e-commerce platforms and pharmacy sites, the existence of clinical trial centers and the emergence of virtual dental care facilities contribute to oral care market growth in these countries.

KEY MARKET PARTICIPANTS

Companies such as Procter & Gamble, Unilever, Colgate-Palmolive Company, Church & Dwight Co., Inc., GlaxoSmithKline PLC, Sunstar Suisse SA, Henkel AG & Co. KGaA, and Hawley & Hazel (BVI) Co. Ltd are some of the notable companies in the APAC oral care market.