The kombucha market in the Asia-Pacific region is expected to grow at a CAGR of 26.9% from 2024 to 2029 and the APAC market size is predicted to be worth USD 1015 million by 2029 from USD 308.4 million in 2024.
Kombucha is a beneficial beverage prepared by fermenting tea with microbes. Kombucha, also referred to as tea mushroom is a type of fermented, slightly effervescent black or green tea drink that is intended as functional beverages for their health benefits. Kombucha is made by fermenting the team using a symbiotic colony of bacteria and yeast (SCOBY). Kombucha has been promoted with claims that it can treat a wide variety of human illnesses, including AIDS, cancer, cardiovascular diseases, and diabetes. The growing prevalence of chronic diseases, increasing health awareness among individuals, changing lifestyles driving individuals to opt for functional foods and beverages and rising disposable income are majorly driving the growth of the kombucha market in the Asia-Pacific region. However, factors like storage problems, adverse effects caused by contaminated Kombucha, and stringent regulations are the factors restricting the growth of the market.
China is leading the market regionally due to the presence of market leaders and increasing popularity regarding the health benefits of Kombucha among individuals. Japan is expected to grow the fastest owing to its increasing disposable income, growing government initiatives to manufacture Kombucha and growing adoption rate. Yeast-fermented Kombucha holds the major share in the market due to its cost advantage and ease of handling, while bacterial Kombucha is expected to grow at a higher CAGR due to its increasing adoption and applications.
Millennium Products, Inc., Reed’s, Inc., The Hain Celestial Group, Revive Kombucha, Kosmic Kombucha, Cell-Nique Corporation, Buchi Kombucha, GT's Kombucha, Townshend’s Tea Company, The Humm Kombucha LLC, Red Bull Gmbh, Makana Beverages Inc., Nesalla Kombucha, Live Soda Kombucha and Kombucha Wonder Drink are some of the notable companies in the APAC kombucha market.
Frequently Asked Questions
The APAC kombucha market is expected to be worth USD 243.1 Mn in 2023.
China, India, Japan, and Australia are contributing significantly to the APAC kombucha market.
The growing health consciousness, growing awareness of probiotic benefits, and a shift towards natural and organic beverages are majorly driving the growth of the kombucha market in the Asia-Pacific region.
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