APAC Fitness App Market

APAC Fitness App Market Size (2023 to 2028)

As per our research report, the size of the APAC fitness app market is predicted to grow at a healthy CAGR during the forecast period.

The fitness app is a downloadable application on any mobile device and is used in several applications in lifestyle monitoring, health monitoring, and other applications.

The increasing penetration of smartphones across the population of Asian countries is one of the significant factors driving the fitness app market growth in the APAC region. Additionally, flourishing demand for regular health assessments and the growing tendency towards fitness and weight loss are expected to favor the market to grow further. Moreover, countries such as China and India are noticing the rising usage of the internet, and smartphone utilization propels the market growth.

The recent COVID-19 period has led to the nationwide lockdown, leading to functional fitness changes from traditional studios and gyms. As per the recent reports of the World economic forum, fitness and healthcare apps have increased by 46%, which shows positive growth in the market. Moreover, having sound knowledge about healthcare and the rapid development of several market applications accelerates the market growth. Increasing focus on adopting a healthy lifestyle by consumers and rising demand for fitness apps over the forecast period accelerate the market growth.

However, lack of awareness among the people in the emerging countries and the paid features are the major restraining factors for the APAC fitness APP market. Moreover, the high cost involved in making fitness apps and trackers impedes the market growth. The app development needs initial investment for technical upgrades, and changing user preferences and techniques diminishes market growth. The fitness apps market needs to be creative to pull the customer's attention, which sometimes impedes the market growth. Availability of cheap-alternative applications that provide homogenous functionality which restricts the market growth. The primary concern, such as complicated navigational experience for consumers in the application and the app stores, is more likely to hinder the market growth. 

Impact of COVID-19 on the APAC fitness app market:

The global pandemic COVID-19 was first identified in Wuhan, China, that spread to almost every country globally within a short period. COVID-19 has affected all sectors of the economy, except that the pharmaceutical industry has positively impacted market growth. Since the pandemic arrival, health-conscious interest has increased among the people across the APAC region, especially in emerging countries such as India. The demand for virtual fitness apps is rapidly growing. However, the market is estimated to record a better share in the coming years. 

This research report on the APAC fitness app market has been segmented and sub-segmented into the following categories.

By Type:

• Exercise and weight loss
• Diet and Nutrition
• Activity Tracking

By Platform:

• Android
• iOS
• Others

By Device:

• Smartphones
• Tablets
• Wearable devices

By Country:

• India
• China
• Japan
• South Korea
• Australia
• New Zealand
• Thailand
• Malaysia
• Vietnam
• Philippines
• Indonesia
• Singapore
• Rest of APAC

Geographically, among all the regions, the APAC fitness apps market is estimated to register the fastest growth rate due to the factors such as the growing penetration of smartphones and raising awareness in the Asian countries to create market growth in fitness apps. India, China, and Japan are key nations adding a significant boost to the APAC market.

The Chinese market is estimated to grow at a healthy rate during the forecast period. An increase in the people's disposable income in this region and the rising outbreak of chronic diseases propel the market growth in this region. However, the increasing demand for fitness app usage is most likely to accelerate the forecast period's fitness app market.

The Indian market is anticipated to witness a larger fitness app market share during the forecast period. Moreover, during the COVID-19 pandemic period, India has shown a significant impact on the market growth with an increasing download of fitness apps. As per the World economic forum reports, it is estimated that the health and fitness app downloads increased by 157% in India, which is equivalent to the 58 million new users.

KEY MARKET PLAYERS:

Companies such as MyFitnessPal Inc., Motorola Mobility LLC, Azumio, WillowTree, Inc., Under Armour, Dom and Tom, Grandapps, Fitbit, ASICS, WillowTree, Inc., and Appster are playing a significant role in the APAC fitness app market.