APAC Eye Tracking Market

APAC Eye Tracking Market Size (2023 to 2028)

The APAC eye tracking market size is forecasted to be growing at a healthy rate during the forecast period.

Growing demand for eye trackers in the healthcare vertical, increasing consumer research purposes, and rising demand for eye trackers for personalized advertisement predominantly increase APAC regional market growth. Also, eye-tracking technology helps in extensive infant and child research, e-sports, education, and others. The APAC regional companies have started integrating eye-tracking technologies in monitors and notebooks to better experience e-sports viewers. The steady growth of the market is increased by the rising demand for gaze-based interaction by the industries. The healthcare industry in the Asia Pacific is majorly contributing to the eye-tracking market. However, increasing remote tracking to identify biometrically and recognize surgical autonomy.

On the other hand, remote tracking for ophthalmic research for detecting the patients' physiology eye moment is most likely to create a market during the forecast period. The usage of intelligent sensors for process control, decision-making and increasing demand for contactless biometrics are key market growth factors. The growing adoption of several applications in consumer and other commercials are projected to propel the market growth. In recent times, industries have experienced significant growth due to the adoption of vision-capturing technology in commercial spaces. The proliferation of research activities due to the adoption of eye-tracking technology for market research. 

Stringent government regulations over the eye-tracking market are estimated to hamper the market growth. Also, rapid changes in economic strategies are the other most restrained factor. However, the lack of skilled professionals monitoring the systems is expected to impede market growth. Other factors such as the availability of robotics technology, alternatives for the devices, and rising automation across the APAC regional industries hamper the market growth. 

Impact of COVID-19 on the APAC eye tracking market:

The global COVID-19 pandemic has also affected the APAC regional eye-tracking market during the pandemic period. The emergence of the pandemic has affected all sectors of the economy. Various retail stores, research labs, and advertisement companies were partially shut down during the pandemic period due to the stringent government COVID-19 guidelines in multiple APAC region countries. The eye-tracking market in Asia Pacific has its supply chain globally, but due to the nationwide lockdown, the supply chain had been disrupted during the first half of 2020. The disrupted supply chain also affected the manufacturing of devices due to the unavailability of raw materials, and also, the distribution of eye-tracking devices was stopped. However, after the uplift of the lockdown, the market has resumed its manufacturing and distribution activities. Several hospitals across APAC are adopting tracking devices, which is enabling market growth. The market is anticipated to gain momentum in the coming years. 

This research report on the APAC Eye Tracking Market has been segmented & sub-segmented into the following categories.

By Component:

• Hardware
• Software

By Product Type:

• Remote Eye Tracking
• Mobile Eye Tracking

By Application:

• Human-Computer Interface (HCI)
• Medical
• Virtual Reality
• Research & Development

By Vertical:

• Communication
• Marketing
• Entertainment
• Others

By Country:

• India
• China
• Japan
• South Korea
• Australia
• New Zealand
• Thailand
• Malaysia
• Vietnam
• Philippines
• Indonesia
• Singapore
• Rest of APAC

Geographically, the APAC eye-tracking market is expected to account for a substantial share of the global market during the forecast period. It is likely to register the fastest growth rate during the forecast period. The presence of emerging growth-contributing countries such as China and India improves market growth. However, the rising adoption of advanced eye-tracing technologies and the availability of automotive manufacturers are likely to augment the market growth in this region.

The Chinese market is anticipated to be the top-performing region in the APAC market during the forecast period. China is the consumer electronic hub that produces several advanced eye-tracking devices. However, growing research and development activities and leading mobile manufacturing companies expand market growth in this region.

The Indian eye-tracking market is majorly contributing to the APAC regional market growth. Government initiatives for implementing the programs such as Digital India and increasing investments by the government in medical diagnostic systems in this region encourage eye-tracking market growth in India.

KEY MARKET PLAYERS:

Some of the notable companies operating in the APAC eye tracking market profiled in this report are Tobii AB, SensoMotoric Instruments GmbH, SR Research Ltd., Seeing Machines, EyeTracking, Inc., PRS IN VIVO, Smart Eye AB, LC Technologies, Inc., Ergoneers GmbH and EyeTech Digital Systems, Inc.