Asia-Pacific Craft Beer Market

Asia-Pacific Craft Beer Market Size (2024 to 2032)

The craft beer market size in the Asia-Pacific region was valued at USD 28.99 billion in 2023. The Asia-Pacific market size is anticipated to grow at a CAGR of 14.82% from 2024 to 2032 and be worth USD 100.58 billion by 2032 from USD 33.29 billion in 2024.

In the Asia-Pacific region, beer imports have expanded as discretionary cash flow rises and buyers are favoring beer over other mixed drinks. Social changes and the reception of Western culture have influenced shopper impressions of mixed beverages, particularly beer.

MARKET DRIVERS

The growing adoption of gluten-free, low-calorie, low-liquor, and not jazzed-up beers is majorly propelling the growth of the Asia-Pacific craft beer market. Consumers are progressively moving to without-gluten beers produced using millet, grain malt, rye, corn, potatoes, rice, soybean, and sorghum. The expansion in flavor and readiness advancements will drive the Asia-Pacific market growth. In developing countries, such as India and China, the rise of craft beers and breweries is a significant driver of interest for low liquor and seasoned beers in the district. The Asia-Pacific craft beer market is in its early stages. However, the ability of consumers to follow through on greater expenses for innovative drinks is supporting the market's growth rate in this region. The craft beer market represented about 5% of the area's all-out market. The rising number of breweries all throughout the Asia-Pacific is favoring the growth rate of the Asia-Pacific craft beer market.

The growing inclination for low liquor by volume and increasing consumption of craft beer by the youth population across the Asia-Pacific are further boosting the growth of the Asia-Pacific craft beer market. Craft beer is without concoction and keeps up the high natural flavor in beer.

MARKET RESTRAINTS

However, severe government guidelines on alcohol deals and assessment increments are hampering the growth of the Asia Pacific craft beer market. Likewise, the danger of other mixed refreshments, such as wine, is one of the major restraints to the Asia Pacific market. In addition, the high costs associated with and the shortage of skilled people who handle the brewery operations of craft beer are further hindering the Asia-Pacific market growth. Craft beer is progressively costly, contrasted with conventional beer.

SEGMENTAL ANALYSIS

By Distribution Channel Insights

The on-trade segment accounted for a substantial share of the regional market in 2023. The on-trade segment mainly comprises restaurants, coffee shops, bars, clubs, and hotels. Consumers, with the availability of brewpubs, tasting rooms, and tiki bars, are experiencing a more comfortable experience in the on-trade segment, and this factor results in a surge in millennial demand for pubs and bars, resulting in the growth of the on-trade segment in the Asia-Pacific craft beer market.

By Age Group Insights

The 21–35 years segment is projected to hold the leading share of the Asia-Pacific market during the forecast period. In general, the millennial population, that is, people belonging to the age group 21–35 years, are the main consumers of craft beer in this area. Also, several brewing companies focus on developing products that attract this age group. Therefore, it can be concluded that the rise in the number of millennials will create promising opportunities for the expansion of the Asia Pacific craft beer market.

REGIONAL ANALYSIS

The Asia-Pacific is anticipated to grow promisingly in the global market during the forecast period. In the Asia-Pacific craft beer market, countries such as India, China, Taiwan, and Australia have been experiencing substantial demand for craft beer products. China holds the biggest share of the Asia-Pacific craft beer market and is also anticipated to be the fastest-growing regional segment in the Asia-Pacific market. The number of brewing companies has risen exponentially in Chinese districts in the last few years. China resembles embracing its independent breweries and concentrating on foreseeing the growth of the Chinese market during the forecast period. As indicated by the Asia Pacific craft beer market review, the piece of the pie of sloppy players is relied upon to grow in the Asia Pacific. 

KEY MARKET PLAYERS

Companies playing a major role in the Asia-Pacific craft beer market include Anheuser-Busch In Bev, Heineken NV, The Boston Beer Company Inc., D.G. Yuengling & Son Inc., Sam Adams, Constellation Brands, Sierra Nevada, The Gambrinus Company, Chimay Beers and Cheeses and Stone & Wood Brewing Co.

RECENT HAPPENINGS IN THIS MARKET

• In February 2017, Heineken N.V. declared the acquisition of Brazil Kirin Holding S.A, which is one of the biggest brew makers.
• In May 2017, Anheuser-Busch InBev gained North Carolina-based Wicked Weed Brewing, which is attributable to expanding the production of honey bees.

MARKET SEGMENTATION

This research report on the Asia-Pacific craft beer market has been segmented and sub-segmented based on the following categories.

By Product Type

• Ale
• Lagers

By Distribution Channel

• On-Trade
• Off-Trade

By Age Group

• 21–35 Years
• 40–54 Years
• 55 Years and Above

By Country

• India
• China
• Japan
• South Korea
• Australia
• New Zealand
• Thailand
• Malaysia
• Vietnam
• Philippines
• Indonesia
• Singapore
• Rest of Asia-Pacific