Anthocyanin Market size is expected to be worth USD 354.75 million in 2024 and grow at a CAGR of 4.8% from 2024 to 2029 to achieve USD 448.47 million by 2029.
Anthocyanin is a water-soluble phytochemical commonly found in various foods such as berries, cabbage, purple grapes, and beets. It is widely utilized as a food and beverage coloring agent and holds significant potential in the medical field as an antioxidant. It has demonstrated effectiveness in managing conditions like cancer, diabetes, cognitive decline, and various cardiovascular diseases. Anthocyanins belong to the flavonoid class of compounds, known for their antioxidant properties. Besides combating free radicals, they may also provide anti-inflammatory, antiviral, and anticancer benefits. Notably, the extracted pigment from purple carrots is increasingly used as a natural red coloring agent for products like hard candy and jelly. Additionally, red carrot pigment serves as a natural antioxidant in sunflower oil, extending its shelf life by preventing rancidity. The anthocyanin market is a growing market due to its application in various industries like food and beverages, cosmetics, pharmaceuticals, etc.
Prominent anthocyanin manufacturers are actively engaged in developing innovative analytical methods for the detection and measurement of anthocyanin in plant materials. These industry leaders are also planning to boost their market presence through strategies such as partnerships, mergers and acquisitions, joint ventures, and expanding their existing facilities. These initiatives are expected to unlock untapped opportunities within the Anthocyanin market in the foreseeable future.
Global Anthocyanin Market Drivers:
The demand for anthocyanin is primarily driven by the growing awareness among consumers regarding natural products. Anthocyanin, derived from natural sources like fruits and vegetables, serves as an eco-friendly alternative to synthetic food colorants widely used in the food and beverage industry.
Moreover, there is a rising trend in the consumer market to reduce the use of artificial colorants in food products, leading to an increased demand for natural food colorants, including anthocyanin, in the foreseeable future. The stringent regulations governing synthetic food colorants imposed by regulatory authorities are prompting food producers to explore natural alternatives such as anthocyanin, a conventional natural food colorant. The efficacy of anthocyanin pigments, with their proven health benefits, antioxidant properties, anticancer characteristics, and neuro-protective qualities, is expected to result in a robust demand for anthocyanin pigments in the near future. With these advantageous attributes, anthocyanin is finding a wide range of applications, not only in the food and beverage sector but also in the healthcare and pharmaceutical industries. For instance, A 2021 survey conducted by the International Food Information Council (IFC) in the United States revealed that nearly 48% of respondents actively seek out natural flavors when choosing food products. Consequently, companies are actively introducing products that incorporate anthocyanins, thus fueling anthocyanin market growth.
Global Anthocyanin Market Restraints:
Several factors are poised to impede the growth of the Anthocyanin market. Strict regulations governing the use of synthetic red colors have spurred the demand for safer colorants, creating a challenge for the Anthocyanin market. Additionally, there are significant factors limiting the expansion of the Anthocyanin extract market, including its high cost, lower stability compared to synthetic agents, and the issue of highly concentrated extracts affecting the desired taste of food products. One notable drawback of anthocyanins is their inherent low stability. This instability is influenced by various factors such as pH levels, exposure to light, temperature, co-pigmentation, the presence of sulfites, ascorbic acid, oxygen, and enzymatic reactions.
Impact of COVID-19 on the Anthocyanin Market:
The COVID-19 pandemic has left a significant imprint on the global economy, including the healthcare sector. The shutdown of industrial facilities, shortages of raw materials, and a reduced workforce have all contributed to a significant decline in sales within the healthcare research and development market during lockdowns.
Furthermore, the availability of Anthocyanin worldwide was affected by disruptions in the supply chain and shortages of raw materials stemming from import and export restrictions imposed by various countries. Production and supply chain activities have experienced minor setbacks due to the pandemic, as evidenced by the current situation. However, the food and beverage industry witnessed a notable surge in demand during and after the pandemic, driven by increased consumer interest in natural and organic dietary supplements. Therefore, as the COVID-19 situation gradually improves, the industry has rebounded, presenting lucrative sales opportunities across various sectors.
REPORT COVERAGE:
|
REPORT METRIC |
DETAILS |
|
Market Size Available |
2023 to 2029 |
|
Base Year |
2023 |
|
Forecast Period |
2024 to 2029 |
|
CAGR |
4.8% |
|
Segments Covered |
By Product Type, Source, Application, And Region. |
|
Various Analyses Covered |
Global, Regional and Country Level Analysis; Segment-Level Analysis; DROC; PESTLE Analysis; Porter’s Five Forces Analysis; Competitive Landscape; Analyst Overview of Investment Opportunities |
|
Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
|
Market Leaders Profiled |
Kalsec Inc, Novozymes A/S (Chr. Hansen), Archer Daniels Midland Company, Sensient Technologies Corporation, Givaudan (DDW The Color House) |
This research report on the global Global Anthocyanin Market has been segmented and sub-segmented based on product type, source, application, and region.
Global Anthocyanin Market - By Product Type:
Based on product type, the cyanidin segment dominated the anthocyanin market value in 2022. These six anthocyanins are present in various proportions in fruits and vegetables. For instance, cyanidin accounts for approximately 50%, while pelargonidin, delphinidin, and petunidin each makeup about 12%. Peonidin and malvidin are found in roughly 7% concentrations. In nature, cyanidin is predominantly found in berries and other red-hued vegetables, imparting a reddish-purple pigment similar to magenta. Cyanidins possess potent antioxidant and free radical-scavenging properties, making them valuable in reducing the risk of cancer. Consequently, products containing cyanidin are widely consumed.
On the other hand, delphinidin holds a significant market share as well. It has been isolated from bilberries and blackcurrants and has demonstrated effectiveness against non-small-cell lung cancer cells. In studies involving mice with H1229 cell xenografts, the intraperitoneal administration of delphinidin, along with a native mixture of anthocyanidins, effectively inhibited tumor growth.
Global Anthocyanin Market - By Source:
Based on the source, the fruits segment dominated the Anthocyanin market in 2022 and is anticipated to grow at the highest CAGR during the projected period. Numerous fruits, including cherries, berries, purple grapes, beets, red beans, and red cabbage, are rich sources of anthocyanin. Anthocyanin is known for its diverse range of properties, including antimicrobial, antiallergic, antidiabetic, anti-inflammatory, and antioxidant capabilities. The applications of fruit-derived anthocyanins extend across both the pharmaceutical and food sectors. The sales of anthocyanin in the market have experienced growth attributed to its various health advantages, including reducing the risk of heart disease and respiratory issues.
Global Anthocyanin Market - By Application:
Based on the application, food and beverages are expected to dominate the Anthocyanin market during the forecast period. The anthocyanin market is significantly influenced by the food and beverages industry, which holds a substantial 41.4% market share. Anthocyanin is extensively employed as a colorant in this sector, and the increasing demand for colorants in the food and beverage industry is a major driver of anthocyanin consumption worldwide. In the food industry, the introduction of additives has brought about important technological considerations. Factors such as multi-stage production processes, diverse product offerings on a large scale, the surging popularity of bakery products infused with anthocyanin, and the need for standardized quality have necessitated the adoption of additives. Natural anthocyanin, known for its robust antioxidant properties, is particularly favored as a food ingredient. The rising consumption of natural anthocyanins in beverages, confectionery items, and bread fillings is bolstering the market's worth. A significant portion of consumers are actively seeking foods and beverages that contribute to their overall health and well-being. Simultaneously, the pharmaceutical sector is also experiencing substantial revenue growth due to heightened health concerns among consumers.
Global Anthocyanin Market - By Region:
Based on region, in 2022, Europe emerged as the largest regional anthocyanin market and is projected to experience substantial growth in the foreseeable future. This growth can be attributed to the increasing preference for naturally derived antioxidants in the region, driven by the rising demand for food and beverages.
North America also commands a significant share of the global anthocyanin market, primarily due to the escalating demand for natural colorants and viscosity modifiers. Anthocyanin's recognized health benefits have led to increased demand in the pharmaceutical sector. The growing health consciousness among North American consumers has resulted in a greater appetite for healthy and nutritious foods, further fueling the anthocyanin market, particularly as a natural coloring agent in nutritious foods.
In the Asia-Pacific region, there has been notable market growth driven by shifting consumer preferences towards health-focused ingredients in food, beverages, and personal care products. Additionally, the increasing disposable income of the middle class and substantial investments supported by domestic companies' expansions have contributed to this growth. To meet this rising demand, numerous ingredient companies are expanding their production capabilities and establishing a presence in the Asia-Pacific region. Furthermore, extensive use of social media platforms is expected to play a significant role in expanding the customer base, increasing awareness about the benefits of anthocyanin, and driving demand across various sectors.
KEY MARKET PLAYERS:
Key Market Players in the Global Anthocyanin Market are Kalsec Inc, Novozymes A/S (Chr. Hansen), Archer Daniels Midland Company, Sensient Technologies Corporation, Givaudan (DDW The Color House)
RECENT HAPPENINGS IN THE MARKET:
Frequently Asked Questions
Anthocyanins are naturally found in a wide range of plant-based sources, including berries (such as blueberries, strawberries, and blackberries), grapes, red cabbage, purple sweet potatoes, black rice, and certain flowers. These natural sources are often utilized for extracting anthocyanin-rich extracts for various applications.
The growth of the anthocyanin market is driven by increasing consumer demand for natural and clean-label food ingredients, growing awareness of the health benefits associated with anthocyanin consumption (such as antioxidant and anti-inflammatory properties), expanding applications in the food, beverage, nutraceutical, and cosmetic industries, and rising interest in plant-based and functional foods.
Regions with a strong food and beverage industry, such as North America, Europe, and Asia-Pacific, are witnessing significant demand for anthocyanin-based products. Additionally, countries with a rich agricultural heritage and abundant sources of anthocyanin-rich fruits and vegetables are emerging as key markets for anthocyanin ingredients.
Access the study in MULTIPLE FORMATS
Purchase options starting from $ 1800
Didn’t find what you’re looking for?
TALK TO OUR ANALYST TEAM
Need something within your budget?
NO WORRIES! WE GOT YOU COVERED!
Call us on: +1 888 702 9696 (U.S Toll Free)
Write to us: [email protected]
Reports By Region