Anime Market

Global Anime Market Size (2024 to 2032)

The global anime market was worth USD 29.71 billion in 2023. The global market size is estimated at USD 32.30 billion in 2024 and is anticipated to reach USD 63.10 billion by 2032, growing at a CAGR of 8.73% during the forecast period. 

Anime is computer-generated animation that originated in Japan. The Anime is distributed theatrically over various OTT platforms or through home media, television broadcasts, and the Internet. The prominent purpose of Anime is to provide entertainment by representing the Japanese culture. Anime uses technological advancements regarding cinematography, characterization, and art styles, making it close to the people. Anime is a form of art comprising many genres found in other mediums. Modern Anime has a typical animation production process that involves storyboarding, voice acting, character design, and production. 

MARKET DRIVERS

The growing popularity of animated shows in the entertainment sector is driving the expansion of the anime market. The increasing adoption of digital media, which is raising the preference for the entertainment sector, is boosting the demand for animated shows by increasing the growth of the Anime market.

The key players in the anime market are focusing on the distribution of anime content through internet sources, where the Internet is the primary platform for market growth. The growing adoption of urbanization is highly impacting the youth and teenagers, influencing them to adopt the culture of Anime. The different genres of Anime, such as action and adventure, attract the youth and enhance the growth of the anime market. The pandemic greatly impacted the market's growth as people explored various entertainment shows during lockdown. The streaming platforms had gained massive popularity during and after the pandemic. 

Japan alone accounted for the sudden emergence in the growth of these streaming platforms market, where most people got addicted to animated movies and series. In June 2022, Pierrot Co. Ltd. announced its YouTube channel, which streams classic anime titles for a limited period, and this strategy is expected to acquire more audience. 

The growing advancements in technology, including Artificial Intelligence, Augmented Reality and Virtual Reality, and the Internet of Things, which are helpful in developing the direction, production, and editing of content, result in the high-end graphics that are propelling the growth of the anime market. The market players are focusing on utilizing the updated technology as the youth are being updated to the technology advancements, which is expected to drive the market rapidly over the forecast period. 

MARKET RESTRAINTS

Animation production requires the most skilled persons in direction, editing, and other departments. The need for more skilled professionals is hampering the market growth. In most cases, children are addicted to animated shows, which is influencing in lousy form, which makes the parents think about the addiction to Anime. It is limiting the expansion and growth of the anime market. Opportunities are increasing with the development of technology, but the number of anime artists is limited due to the heavy competition in the anime market. Low pay and massive demand for skilled professionals and anime artists in the competitive field are allowing them to step back to join the anime market, hindering the global anime market growth.

Working for long hours with low salary income hinders the anime market by limiting the anime content creators. The rising competition also increases career opportunities, but artists need to be more restrained due to tedious schedules and tasks, limiting the market growth.

MARKET OPPORTUNITIES 

The latest technologies integrated into anime development, such as 3D, blockchain, and artificial intelligence, are expected to provide opportunities to expand the anime market in the forecast period. The rising production costs in Anime are estimated to create lucrative opportunities for the anime market, further expanding the market revenue in the forecast period. The contribution of online platforms is high in the expansion and growth of the anime market. Some major online platforms, such as Amazon, Netflix, and others, are making remarkable growth in the anime market revenue. 

MARKET CHALLENGES

Streaming of the Anime shows in the unlicensed media brings loss to the market revenue of the Anime. Banning these unlicensed media is a significant challenge for the market players of Anime. Live streaming and digital streaming are licensed streamers partnered with anime creators, whereas unlicensed streaming media bring losses to the creators. The lack of standard regulations to crack down on unlicensed streaming is limiting the market revenue, which acts as a restraining and challenging factor for the market expansion. 

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Anime Market Analysis By Type

The merchandising segment held the largest share of 32% in 2022 and is anticipated to dominate the market during the forecast period. The growing demand for anime merchandise products, posters, t-shirts, and key chains among young anime fans is raising the demand for this segment in the global anime market. The availability of the merchandise for purchase in the online and offline distribution channels is driving the market growth. Increased desire of anime fans to collect the items associated with their favorite anime series is expected to augment the merchandising segment growth in the global anime market. 

The Internet distribution segment is expected to proliferate with significant growth during the forecast period. The increasing anime content sales through internet streaming platforms in foreign countries is driving the market in this segment. Most of the online streaming platforms showing interest in anime shows are expected to increase the growth of the anime market revenue in the forecast period. 

The Live Entertainment segment is estimated to have steady growth in the forecast period due to the rising live entertainment trend in most foreign countries. 

Global Anime Market Analysis By Genre

The Action and Adventure segment dominated the global anime market with the most significant share of 34% in 2022 and is anticipated to grow with a significant CAGR in the forecast period. The dominance of action and adventurous T.V. shows is enormous from the historical period as this segment has a separate fan base, which is expected to drive the anime market growth in the forecast period. 

The Sci-Fi and Fantasy segment is estimated to have significant growth in the forecast period due to the increased number of fans of fantasy shows. The Sci-Fi anime genre involves the imaginative and futuristic environmental world with advanced technologies, space science, and time travel, which attract people of all groups and are expected to create opportunities for the Sci-Fi segment. Game and animation technology advancements are augmenting the sci-fi segment growth in the expansion of the anime market. 

REGIONAL ANALYSIS

Asia Pacific held the largest share of 30% in 2022 and is anticipated to grow significantly in the forecast period. Only Japan accounted for the largest share of 45% in 2022 in the Asia Pacific region and is expected to maintain its dominance in the upcoming years. Japan is known as a hub for animation as it has more than 600 animation studios, whereas Tokyo alone holds 500 animation studios. The growing demand for manga and Japanese comics has gained traction in recent years, which is expected to create opportunities for young people to pursue careers in this industry and boost market growth across the region. The rising demand for anime content in countries like China and India is driving the anime market in the Asia Pacific region, making it the largest market revenue. 

North American region held second in the global anime market and is anticipated to have significant steady growth in the forecast period with a prominent CAGR. The growing popularity and fan base across the region are enhancing the region's market growth. The presence of several key players in the region is estimated to induce opportunities for market growth in the upcoming years. The growing trend of collecting merchandise, which is increasing the retail stores of Anime in various developed cities, is propelling market expansion in the region. 

KEY PLAYERS IN THE GLOBAL ANIME MARKET

Companies playing a major role in the global anime market are Pierrot Co., Ltd., Production I.G., Inc., Studio Ghibli, Inc., Sunrise, Inc., Kyoto Animation Co., Ltd., MADHOUSE, Inc., Progressive Animation Works Co., Ltd., Discotek Media, Toei Animation Co., Ltd., Crunchyroll (Sony Pictures Entertainment Inc.), and others.

RECENT HAPPENINGS IN THE GLOBAL ANIME MARKET

• In August 2022, Netflix announced its partnership with Nippon T.V. and licensed 13 anime titles. Netflix is focusing on expanding its anime content sector to gain an audience. 

• In October 2022, German distributor Plaion Pictures acquired Scottish company Anime Ltd. to strengthen its position in the Japanese Anime Industry.  

• In October 2022, the second Atsumaru Euphoria experimental festival debuted in Bengaluru. It was a festival run by the IKAG organization, which celebrates all things Anime, Manga, and Japanese pop culture. The main aim of this festival is to simplify web companies and creators and explore the adoption of this culture. 

• In June 2022, Pierrot Co. launched its YouTube channel, which is expected to stream classic anime titles in a specific period and is estimated to gain a customer base.

• In February 2022, Sunrise Inc., the parent company, announced the restructuring by collaborating with Bandai Namco Filmworks, which is expected to fuel anime market growth during the forecast period. 

• In May 2021, HTC VIVE partnered with Bandai Namco Pictures, a Japanese animation studio, to bring more anime content to Virtual Reality (V.R.), which is expected to offer new services by elevating social V.R. interactions. 

DETAILED SEGMENTATION OF THE GLOBAL ANIME MARKET INCLUDED IN THIS REPORT

This research report on the global anime market has been segmented and sub-segmented based on type, genre and region.

By Type

• T.V
• Movie
• Video
• Internet Distribution
• Merchandising
• Music
• Live Entertainment

By Genre

• Action and Adventure
• Sci-Fi and Fantasy
• Romance and Drama
• Sports

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa